Main takeaways: -Managing a mature product requires a different skillset and strategy than building a new product from scratch -Being a well-rounded PM requires you to be able to do both! -Identifying the life cycle accurately early on can be essential to your (and your product's) success.

1. www.productschool.com
Product Lifecycles and Why They
Matter by Amazon Sr PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. PRODUCT LIFECYCLES
(AND WHY THEY MATTER FOR PMS)
Burcin Dizman, Senior Product Manager
Product Velocity - Amazon

6. INTRODUCTION

7. PRODUCT LIFECYCLES - OVERVIEW
Conception
Design
Launch and
Grow
Maturity
Ambiguity
Required
XP

8. PHASE 1: CONCEPTION
PROBLEM STATEMENT
RESEARCH
IDEATION PITCH
OPPORTUNITY
SIZING
Dealing with
Ambiguity
Creativity
Think Big
Influence

9. PHASE 2: DESIGN
REQUIREMENTS
(MV/LP)
HYPOTHESIS
TESTING
UX DESIGN
GO-TO-MARKET
STRATEGY
BETA TESTING
UX Design
System
Design
See Around
Corners
Comms.

10. PHASE 3: LAUNCH & GROW
ADOPTION
CUSTOMER
FEEDBACK,
CONTACTS
KPI
TRACKING
P0 > P1
PR / MASS
COMM.
Execution and
Orchestration
Marketing
Data
Analysis
GO / NO-GO
Customer
Obsession

11. PHASE 4: MATURITY
MAINTENANCE MAINTENANCE MAINTENANCE
STALLING
GROWTH ENTITLEMENT
SUNSET OR PIVOT?
Operational
Excellence
Data Analysis
Stakeholder
Management

12. CAN YOU PICK AND CHOOSE?

13. CONCLUSION

14. THANK YOU!

15. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training