Main Takeaways: - Learn a framework for how to estimate business impact, align stakeholders, and prioritize your roadmap when you don't have all the data you wish you had. - Apply this framework to identify your key assumptions so that you can test them, validate if you're building the right thing, and tighten your models over time. - Use this framework to evaluate product performance after launch. - Expected Outcome (EO) models can help drive culture change in a company whose product management maturity is in its infancy.