How to Prepare for Product Success by Fullscreen fmr Product Manager
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Managing stakeholders well is one of product’s keystones in launching a successful project: on time, with low risk and hopefully- with everyone happy. A great product kickoff meeting can set the stage for the road ahead and also get everyone excited to collaborate and problem solve. In this session, Katie Guernsey talked about how to get ahead of the 8-ball: pre-kickoff buy-in and meeting preparation, effective facilitation strategies so people are engaged and off their phones, and the important information to communicate to create context and buy-in.
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How to Prepare for Product Success by Fullscreen fmr Product Manager
- 1. How to Prepare for Product Success by Fullscreen fmr Product Manager www.productschool.com
- 2. FREE INVITE Join 20,000+ Product Managers on productschool.com/slack-community
- 5. Data Analytics for Managers 2-month part-time Courses
- 7. Prepare for Product Success: The Kickoff Meeting Katie Guernsey kitelaunch@gmail.com
- 8. What is a Kickoff Meeting and Why are we Here? Note: Consulting vs. in-house What Why ● Inspirational ● Strategic ● Galvanizing ● Project or Feature ● Model Preparation ● Presentation Template
- 9. Audience Engagement ● Set the scene and rules of engagement ● Establish your presence ● Speak to the various roles in the audience ● BRING THE FUN http://goodkickoffmeetings.com/
- 10. Pre-Kick Off Prep 1. Identify strategic purpose 2. Create buy-in 3. Assemble the kickoff team 4. Assess the risks 5. Socialize the presentation and project 6. Invite key stakeholders
- 11. Project Overview - Personal Paper Writer BrainNoodle, a large search engine company, is launching a new product aimed at college students called Dr. Reeves. Dr. Reeves is an application that will write term papers for any discipline, at any page length, for a monthly subscription. A customer simply has to write a thesis statement and the application will develop a well-written paper, in a unique style and voice. BrainNoodle will leverage its search technology to drive the thesis research and argument. They will release on a natural language processing platform called Yak Yak.
- 12. Data Points
- 13. Market Insights There is an estimated 40 million students enrolled in secondary and college schools 1B High School Papers 1.8B College Papers
- 14. Competitive Landscape Current products are limited to: ● Abridged notes ● Contract-to-Hire ● Classmate bribes ● Fraternity and sorority libraries
- 15. Product Benchmarks 15 teachers scored essays in a controlled test. “How to be a Product Manager”
- 16. Business Goals
- 17. Product Goals & Principles
- 18. Design & UX Principles
- 19. High Level Feature Set Core Functionality Enhancements Add- Ons / Upsells Thesis Statement Anti-Plagiarism Guarantee Image, Graph and Chart Package Page Length Custom Voice Language Package Citations Writing Style Options
- 22. Project Team Leads 1. Project Management 2. Product Owner 3. Product Design a. UX b. Visual 4. Data Science & BI 5. Engineering a. Mobile b. Web c. API
- 23. Next Steps
- 25. Appendix: Sample Kickoff Agenda 1. Opportunity Overview 2. Data Points a. market insights b. competitive landscape c. product benchmarks 3. Business Goals 4. Product Goals and/or Principles 5. Design Principles 6. High Level Feature Set 7. Milestones and Timeline 8. Project Team Leads 9. Next Steps 10.Appendices
- 26. Now it’s really over. Thanks!
- 27. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com
Editor's Notes
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- In our PM Course, we teach how to build products and how to get a job as a software product manager All our classes are 2 months, part time, and compatible with full time jobs. We have two options, Tues/Thurs in the evening and Saturdays in the morning Instructors- are senior level product managers from companies like Google, FB, Uber, etc
- In addition to our PM class, we offer our Coding for Managers class Also two months and part time tailored for professionals who don’t come from a traditional engineering background The goal of this course is not to make you a software engineer, but to give you enough technical background to build a fully functional website and pass the technical interview
- Similar to our coding course, we also offer our Data Analytics for Managers Tailored for people who don’t have a technical background but to give them enough knowledge of analytics to become product managers Also two months, compatible with full time jobs The goal of the course is not to make you a data scientist, but to make you technical enough to understand web analytics, learn SQL, and machine learning concepts
- Worked in NPOs: strategic planning, mission driven orgs, communities outside the mainstream Facilitation => equal seat at the table 1st Kickoff Project: Meaningful Business: advocate, highly invested and puts wind in your sails Recommendation: requires multiple team efforts BEGIN ENGAGEMENT
- Set the Stage: Business sponsor or Boss introduction Rules for engagement Asking for laptops down, or questions after or before Presence: dress well, stand up, speak up Good deck design: Value of Roles: Each person has something to offer. Show that value. Make eye contact with them when in the room or call their name Inner child: Facilitation strategies? - plenty Lean/Business Canvas, design studios:
- People who have cards that are labeled: Kick Off team, read their role descriptions STRATEGIC: Why is this project important to the business? Opportunities Pain points BUY-IN TEAM: Who are your collaborators? Partners? RISK: Figure out who is your ally, and who may pose a risk What other projects or external factors may affect the project’s progression? SOCIALIZE: Immediate buy-in and investment from senior leadership INVITE: Who to invite: and a stakeholder May have to circulate and have a few mini ones after this
- Creates a story Helps establish: Benchmarks measure of success helps forecasting potential marketing and support budgets Build trust and integrity to the venture
- Market data: audience size, disposable income, => OPPORTUNITY Notes: An average high school student writes 40 papers a year; a college student will write 60 per semester
- Competitive Landscape: competitors, unique value proposition => POSITION
- Product Benchmarks: REALITY and USER FEEDBACK and MARKET FIT The average grade for high school students is a C+ Only 1 teacher identified the essay to be “fishy”
- Extension of why KPIs: Resolve differences of opinions Limits scope creep Measures of success Ideas: Partner opportunities - 1st to market on new platform? New business line Recurring revenue Diversification
- GOALS - are measurable outcomes of the product PRINCIPLES - are the guidelines for which you steer the design and development TENT POLES evaluate all future decision making about the product how it’s positioned among your product offerings any unique value it can bring to the overarching business goals Limits scope creep
- AESTHETIC PARADIGMS to inherit from vendors: style guides, material design
- Purpose: Mix between MVP and Reach/v2 projects Good time to start drawing out the value of others in the room Marketing Get marketing and product marketing on how to start thinking about reaching your customers and audience segments Customer Care & Legal Flag items for consideration Reiterate that it’s a collaborative process to build your product/feature... door is open for ideas
- Excitement Stakeholder call out Don't overwhelm
- Who, What, When, Where, Why?
- FIRST MILESTONE - reiterate the very next things to be done Circulate deck Hold small meetings Fringe stakeholders Dept specific questions