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www.pro u ts hool. om
Building for the Next Billion Users by
YouTube Head of Product
CERTIFICATES
Your Product Management Certificate Path
Pro u t L rship
C rtifi t ™
Full St k Pro u t
M n g m nt C rtifi t ™
Pro u t M n g m nt
C rtifi t ™
20 HOURS40 HOURS40 HOURS
Corporate
Training
L v l up your t am’s Pro u t
Manag m nt skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
it.ly/pro u t_r sour s
COURSES
Prioritizing in a “Yes, And” World
July 9 2020
Minal Mehta
Head of Product, Next Billion Users, YouTube
Image: https://diversityq.com/working-from-home-during-the-covid-19-pandemic-1509048/
Global Pandemic
# BlackLivesMatter
Know What You’re Saying Yes to
At Work
Image: https://commons.wikimedia.org/wiki/File:Joggle.jpeg
- 670M Indian Rural users
offline vs. 170M Urban
- Local language
speakers
- Poorer connectivity/
infrastructure
- Less Internet literate
- Internet 29% women
in India
- Less interested in
Racy
- Lower income
- Less access to data
- More likely to share
devices
- 70% IN, 60% NG
- Less likely to read
- Uses Youtube as the
internet
More Rural More Women More Constrained Less Literate
The Next Billions Users are Different
Work Life
Create:
● Your Framework for
Decision Making
Communicate:
● 7 times, 7 ways
Evaluate (periodically)
● Create Space to Stay Open
to the Emergent
Create:
● Your Framework for
Decision Making
Communicate:
● 7 times, 7 ways
Evaluate (periodically)
● Create Space to Stay Open
to the Emergent
Combine the two, so you know what matters to you and why at any point in time
Simple Rules for Complex Times
Cynefin
Image: https://en.wikipedia.org/wiki/File:Cynefin_framework,_February_2011_(2).jpeg
My Simple Rules
- Detach
- 9a - 6p; make tea and hang out w kids before work
- Check email again at 9p, when I wake up in the morning
- Work & personal phones not on night stand
- Make time for the Important
- Block off at least 2 hours a day for non-reactive work
- Team Management
- Asynchronous resolution
- Multi-tasking doesn’t work
- Very limited standing 1:1s
- Product Work
- Communicate early even when you don’t have all the answers
Clearly Communicated Boundaries are Very Helpful
Know Yourself
Be True to You.
Know What You’re Saying Yes To, and
Create Space to Stay Open to the Emergent
Simple Rules For Complex Times, and
Boundaries Work
Know Yourself, and
Be True to You
www.pro u ts hool. om
Part-time Product Management Training Courses
and
Corporate Training

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