How to Define a Vision in Product by SonicWall Director of PM
•Download as PPTX, PDF•
3 likes•206 views
The document discusses how to define and drive product vision. It explains that product vision should concisely motivate the product by considering customer segments, pain points, company goals, and differentiation. Developing vision involves leadership, cross-functional teams, and understanding the business model, customer needs through research, and competitors. Successfully driving vision internally requires enabling all teams and communicating the vision clearly. An effective product manager proactively solves problems, is passionate, collaborative, analytical, and a good communicator to champion the product journey.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How to Define a Vision in Product by SonicWall Director of PM
Similar to How to Define a Vision in Product by SonicWall Director of PM (20)
More from Product School
More from Product School (20)
Recently uploaded
Recently uploaded (20)
How to Define a Vision in Product by SonicWall Director of PM
- 1. How to Define a Vision in Product by SonicWall Director of PM www.productschool.com
- 2. FREE INVITE Join 23,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES Blockchain for Managers Learn how to trade cryptocurrencies and build products using the blockchain
- 9. Defining Product Vision & How To Drive Towards It
- 10. MY JOURNEY
- 11. WHY/HOW WILL YOU DEFINE PRODUCT VISION FOR THESE? Now try for your favorite product
- 12. PRODUCT VISION It concisely tells the motivation behind the product What influences product vision? - Customer segments - Pain points - Company vision and goals - Competitive differentiation Who are the key players involved? - Leadership - Cross-functional team members What’s the plan to bring the vision to life?
- 13. WHERE DO YOU START? Distilled business model: • Customer segment • Pain points • Value proposition • Key partners • Go-to-market channels • Pricing, packaging • Revenue projections Customer obsession: • Interview users, buyers, influencers • Focus groups • Secondary research Competitive analysis: BUILD THE PRODUCT VISION
- 14. DRIVING PRODUCT VISION INTERNALLY UX & Developm ent Testing Project Managem ent Marketing Sales Enableme nt Sales & Partners Support & Document ation Unless internal teams don’t understand the product vision, don’t expect a customer to understand it
- 15. CHAMPION THE PRODUCT JOURNEY Customer Problems User Stories Product Advocacy User Interviews Business Model Buyer & Influencer Interviews Competitive Analysis Extensive Communication Sales Trends & Insights Year/Quarter Goals Win/Loss Analysis Support Interaction Product Roadmap Marketing Insights Prototyping & Beta Sales Enablement
- 16. VISIONARY PRODUCT MANAGER IS… Proactive Problem Solver Passionate Collaborative Leader Communicator Risk Taker Analytical Quick Learner
- 17. I LOVE BEING A PRODUCT MANAGER YOU CAN DO IT ONLY IF YOU LOVE IT!
- 18. THANK YOU
- 19. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com