Main takeaways: - Always start with your user needs - Thoughtfully set the right goals - Relentlessly iterate from the Minimal Viable Product (MVP)

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TONIGHT’S SPEAKER

13. What user problem are we solving?

14. Always start from user needs
● Ask
○ Surveys, questionnaires
○ User research sessions
○ In-product feedback
● Listen
● Observe
● Analyze
○ Behavior pattern
○ Trends
Is what they say consistent with what
they do? If not, why?

18. How do we measure success?

19. Define the right
metrics
● Start from user experience
● Make it easy to understand
and monitor
● Know its limitations and trade-
offs

20. When are we ready to launch?

22. MVP
Minimum Viable Product
● Vision
● Target audience
● Value propositions
Aim for
● Useful
● Usable
● User love (some)

23. Fail fast, early, and often

24. Launch, learn, and iterate

25. Utilize wisdom and power
of the whole team!

26. To summarize...
● Start with user needs
● Set the right goals
● Iterate from the MVP

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