Main Takeaways: - What is a cross-functional team? - Why do companies need high performing cross functional teams? - Challenges faced by cross functional teams - How can a Product Manager contribute to balancing and managing a cross functional team? - Essential skill set a Product Manager should carry to be a part of a cross functional team and lead the same to deliver great products.

1. www.productschool.com
Cross-Functional Teams Delivering Great
Products by Zalando PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. ADITYA DESHPANDE – PM @ ZALANDO
“MANAGE CROSS FUNCTIONAL TEAMS TO
DELIVER GREAT PRODUCTS !!!”

7. PANDEMIC PUSHED COMPANIES CHANGE THEIR TEAM
STRUCTURE TO VIRTUAL TEAM STRUCTURE
ORGANIZATION
VIRTUAL
TEAMS
VIRTUAL
METRICS
TEAM
VIRTUAL
CONTRACT
TEAM
VIRTUAL
FUNCTIONAL
TEAM
VIRTUAL CROSS
FUNCTIOANAL
TEAM

8. ORGANIZATION
BUSINSS UNIT 1 BUSINSS UNIT 2 BUSINSS UNIT “N”
FINANCE
BUSINESS
DEV
MARKETING OPERATION PROJECT
BUSINESS
INTELLIGENCE
OPENGINEERING PRODUCT DESIGN
CROSS
FUNCTIONAL
TEAM
STRUCTURE OF CROSS FUNCTIONAL TEAM WAY MORE COMPLEX THAN
CONVENTIONAL FUNCTIONAL TEAM STRUCTURE
STRUCTURE OF CROSS FUNCTIONAL TEAM WAY MORE COMPLEX THAN
CONVENTIONAL FUNCTIONAL TEAM STRUCTURE

9. FUN FACT
!!
80% OF PMs WILL BE A
PART OF CROSS
FUNCTIONAL TEAM IN
NEAR FUTURE
75% OF THEM WILL BE
UNSUCCESSFUL
SOURCE : HBR

10. SILOS
COMMUNICATION
ALIGNMENT
ROLES AND RESPONSIBILITIES
S-C-A-R
DISCOVERY
DELIVERY
DESIGN
DEFINE
4 Ds
KEY CHALLENGES FACED BY CROSS FUNCTIONAL TEAM THROUGH OUT
PRODUCT DEVELOPMENT LIFECYCLE

11. Escalations To
Accommodate The
Project
Drop The Project
ALIGNMENT | RODUCT PHASE : DISCOVERY
NOT GETTING REQUIRED ALIGNMENT FROM DIFFERENT FUNCTION
LEAVE YOU FEEL LEFT OUT !!
IMPACT
START EARLY
ALIGNMENTS !!

12. PUBLISH
YOUR
DISCOVERY
INSIGHTS
KNOW
YOUR
STAKEHOLDERS
ALIGNMENT | RODUCT PHASE : DISCOVERY

13. PRESS RELEASE
Core Problem to be solved
Set the tone of
the customer
problem
Tie back to vision and mission of the
organization
ALIGNMENT | RODUCT PHASE : DISCOVERY

14. PRESSING URGENCY OF
THE BUSINESS CASE
LEADS TO FORMATION
OF CROSS FUNCTIONAL
TEAMS WITHOUT
CLEAR ROLES &
RESPONSIBILITIES
ROLES & RESPONSIBILITIES | RODUCT PHASE :
DEFINE
PRODUCE PRODUCT
REQUIREMENT & STRIKE
1:1 MEETINGS WITH
FUNCTIONAL LEADS

15. Functional leads will be nudged to read the
document
You can explain the concept personally
• Why the team is required?
• Who from team shall be involved?
• What are the responsibilities ?
Guidance from leads on missing pieces
ROLES & RESPONSIBILITIES | RODUCT PHASE :
DEFINE
HAVING 1:1 MEETINGS WITH FUNCTIONAL LEADS HELP THEM GETTING
THE PERSPECTIVE THE PROJECT !!

16. SILOED WAYS OF WORKING | RODUCT PHASE :
DESIGN
YOU ARE BY NOW ONLY HALF WAY THROUGH !!

17. CROSS FUNCTIONAL TEAM SILOES
GET INTO
SOLTION
DESIGNING RIGHT
AFTER CFT IS
FORMED !!!
IMPACT
SILOED WAYS OF WORKING | RODUCT PHASE :
DESIGN

18. High level story points
Roles &
responsibilities / story
High level timeline /
story
Interdependencies
between teams
Testing & go live plan
SILOED WAYS OF WORKING | RODUCT PHASE :
DESIGN

19. Communication | RODUCT PHASE : DELIVER
COMMUNICATION IS OF PARAMOUNT IMPORTANCE DURING THE DELIVERY
PHASE & FOLLOWING METHODS PROVE EXTREMELY HELPFUL !!
CRETE A GROUP
CHAT BI-WEEKLY MEETINGS WRITE MoMs

20. Communication | RODUCT PHASE : DELIVER
COMMUNICATION IS OF PARAMOUNT IMPORTANCE DURING THE DELIVERY
PHASE & FOLLOWING METHODS PROVE EXTREMELY HELPFUL !!
STREEING COMITTEE
MONTHLY NEWSLETTER

21. CFTs ARE NEW
NORMAL
FUN FACT (80%
REACH - 75%
FAILURE)
SILOS
COMMUNICATION
ALIGNMENTS
ROLES &
RESPONSIBILITIES
DESIGN
BREAKING SILOS
THROUGH ACTIVE
SOLUTION
DISCUSSIONS
DELIVER
DIFFERENT WAYS
OF
COMMUNICATION
DISCOVERY PRESS RELEASE
DEFINE
PRODUCT
REQUIREMENT
DOCUMENT
DISCUSSION
SUMMARY

22. ADITYA
DESHPANDE
–18aaditya@gmail.com

23. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training