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JM Coaching & Training © 2020
www.pro u ts hool. om
Start a Movement - How to Create and
Lead Transformational Change by
Atlassian VP of Product
CERTIFICATES
Your Product Management Certificate Path
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ANU BHARADWAJ | VP OF PRODUCT @ ATLASSIAN
Ignite a Movement
Lessons on leading transformational change
We believe behind every great human
achievement, there is a team. Our
mission is to unleash the potential of
every team.
OUR MISSION
What are movements?
Why should you care? How do you start and sustain one?
Encourage,
inspire and
motivate
employees to
create and
innovate change
that will grow the
company
An organized
effort to
promote or
attain an end
MOVEMENTS TRANSFORMATIONAL
LEADERSHIP
Top 7 business
transformations
of the last decade
Harvard Business Review
Starting a movement
100MMAU
Long Term Goal
SaaS is the
only way to
hit that goal
COMPANY WIDE
TRANSFORMATION
Platform
Ecosystem
Marketing
Sales
Engineering
Pricing
Product
Support
Leading a movement
LEAD WITH COURAGE,
LEAD WITH LOVE
Open company, no bullshit
Play as a team
Build with heart & balance
EMBRACE CHAOS,
MANAGE RATE OF CHANGE
Centralize Learning
Focus on customer problems, experimental
mindset & allow messiness in learning
Radiate structural
changes
When new skills are strongly established,
embed within teams
Nurture the
sapling and
transplant
when robust
Strengthen key new skills
Analytics, funnel instrumentation, observability
- give new skills space to solidify
LEARN FROM OTHERS,
BE TRUE TO YOURSELF
We want to automate the process of landing and
expanding to any customer segment (via
standardization, x-sell, up-sell etc.) unlike
traditional companies that rely on large sales teams
to do this proactively
THE ATLASSIAN MODEL
• Automate x-flow via
common identity & better
product integrations
• Optional bundles to
purchase multiple
products
• Wall to wall coverage
• Upsell users with
complex requirements on
premium editions
Create suites so that it
is impossible to buy
each product
standalone
TRADITIONAL
WAY
THE ATLASSIAN
WAY
Sustaining a movement
Inspired by www.xkcd.com
Navigate dancing
landscapes: keep your eyes
open, stay light on your feet
LESSON 4
Uncertainty ≠ Risk : Play to
win, don’t play to not lose
LESSON 5
Science the shit out of it : A
movement needs to be
more correct than
consistent
LESSON 6
Lessons recap
Embrace chaos, manage rate
of change
Change is messy, titrate your way into it
Learn from others, stay true
to yourself
Play to your unique strengths
Lead with courage, lead with
❤
Don’t be afraid to call bullshit and guide
through change with compassion
Uncertainty ≠ Risk
Play to win, don’t play to not lose
Science the shit out of it
A movement needs to be more correct
than consistent
Navigate dancing
landscapes
Keep your eyes open, stay light on
your feet
www.pro u ts hool. om
Part-time Product Management Training Courses
and
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Start a Movement - How to Create and Lead Transformational Change by Atlassian VP of Product