A Product Manager is often referred to as the CEO of the product; we talked about a different view on this analogy and why it might not be the most accurate description. The session provided a brief summary of what the overall job entails for those who aren’t very familiar with it, a typical day in the life of a Product Manager, and the importance of balancing what a Product Manager must achieve. This includes maintaining the product’s strategic outlook and looking after the smallest details in the execution.

1. How to Be a Successful Product Manager
by Google PM
www.productschool.com

2. FREE INVITE
Join 20,000+ Product Managers on
productschool.com/slack-community

3. Product
Management
2-month part-time
Courses

4. Coding
for Managers
2-month part-time
Courses

5. Data Analytics
for Managers
2-month part-time
Courses

6. Block Chain
and
Cryptocurrency
2-month part-time
Courses

7. Include @productschool and #prodmgmt at the
end of your tweet
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for our next Event!

8. Tonight’s Speaker
Ahmad Weshahy

9. Let’s set one thing straight
You are the CEO of the
product

10. Let’s set one thing straight
You are NOT the CEO of
the product

11. Who works for you?
CEO
......
... ... ... ...
... ... ... ... ...
...
ProductManager
Marketing
Sales
Engineering
Legal
...
...
...
...
...
Boss
CEO

12. So, product management is
Finding a way to make
EVERYBODY work WITH
you, while NOBODY is
working FOR you

13. A common perspective (micro view)
UX Tech
Business

14. A better perspective (macro view)
Customer
needs
Market
opportunity
Organization
Competencies

15. A typical month
UPDATE
REQUIREMENTS
ISSUE
RESOLUTION
USER
INTERVIEWS
NEW PRODUCT
PITCH
PROJECT
REVIEWS
ROADMAP
UPDATE
WIN/LOSS
ANALYSIS
CROSS TEAM
PLANNING
PARTNERS
MEETINGS
SALES TRAINING
MARKETING CAMPAIGN
REVIEW
KPIs
REVIEWSCOPE
REPRIORITIZATION
MARKET
RESEARCH
CUSTOMER CALLS /
DEMOS
PRODUCT
LAUNCH

16. Things to balance
STRATEGI
C
TACTICA
L

17. Things to balance
REACH
OUT
REACH
IN

18. Things to balance
COMMER
CIAL
TECHNI
CAL

19. Things to balance
ELABORA
TE
CONCIS
E

20. Things to balance
DATA
DRIVEN
AMBIGUIT
Y
FRIENDLY

21. Things to balance
STUBBO
RN
FLEXIBL
E

22. The recurring challenge
Establish buy-in for the signal you distilled from
the noise

23. Remember
IF RIGHT
FOR THE
CUSTOM
ER
IT IS
GOOD
FOR THE
PRODUC
T
AND
GOOD
FOR THE
BUSINES
S

24. One thing for sure
It can be VERY
rewarding

25. Part-time Product Management Courses in
San Francisco, Silicon Valley, Los Angeles,
New York, Austin, Boston, Seattle, Chicago,
Denver, London, Toronto
www.productschool.com