Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5

Share

No More Superheroes - How to Create an Effective and Scalable Product Management Organization - Saeed Khan at ProductCamp Boston, April 2011

ProductCamp Boston, April 2011 ******************
No more superheroes - How to create an effective and scalable product management organization

Related Books

Free with a 30 day trial from Scribd

See all

No More Superheroes - How to Create an Effective and Scalable Product Management Organization - Saeed Khan at ProductCamp Boston, April 2011

  1. 1. No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed KhanTwitter: @saeedwkhan, @onpmwww.OnProductManagement.net<br />Copyright © Saeed Khan 2011<br />
  2. 2. It’s time to change how we think about Product Managers!<br />No more Rock Stars No more Superheroes<br />Copyright © Saeed Khan 2010<br />
  3. 3.
  4. 4. Why?<br />
  5. 5. It’s good for our egos, but…<br /> it’s bad for our profession<br />
  6. 6. Hiring the first PM<br />Highly visible position<br />Technical Strength<br />Business Acumen<br />Strategic Thinker<br />Tactical Executioner<br />Marketing Guru<br />Etc. Etc. <br />
  7. 7. How successful could this person be?<br />
  8. 8. But how do you scale the organization?<br />?<br />
  9. 9. Like this?<br />
  10. 10. Is this even possible?<br />Can you even hire a team like this?<br />Is the whole greater than the sum of the parts?<br />Is this really how any team scales?<br />
  11. 11. One other factor to consider…<br />
  12. 12. Some real world problems for Product Management organizations<br />
  13. 13. Is this a problem?<br />Long term planning vs. short term tactics<br />Getting out of firefighting mode<br />
  14. 14. Is this a problem?<br />How to work in an Agile environment?<br />Is the Product Manager the Product Owner?<br />
  15. 15. Is this a problem?<br />How to work with Marketing?<br />Why don’t they just “get it”?<br />
  16. 16. Is this a problem?<br />Just getting outside the building!<br />How do I gain market authority when I’m stuck at my desk?<br />
  17. 17. And finally…<br /> Truly managing the product across the product lifecycle<br />
  18. 18.
  19. 19. So what’s the solution?<br />
  20. 20. Stop talking about the Product Manager <br />Start talking about Product Management<br />
  21. 21. It’s not part of Marketing<br />It’s not part of Engineering<br />
  22. 22. Product Management should be a department in your company with differentiated roles DEFINED and STAFFED for overall success<br />(just like every other department)<br />
  23. 23. Specialized Roles for Specific Objectives<br />Engineering<br />Software Engineers<br />Architects<br />Project Managers<br />Development Leads<br />Database Architects<br />User Interaction/Experience<br />Quality Assurance<br /> Etc.<br />Sales<br />Account Managers<br />Named Account Managers<br />Territory Managers<br />Inside Sales Reps<br />Sales Consultants<br />Business Development <br />Direct Response<br /> Etc.<br />
  24. 24. What are those Product Management roles and how can they be defined?<br />
  25. 25. The goal of Product Management<br />To deliver measurable business results through product solutions that meet both market needs and company objectives.<br />Don Vendetti - http://wp.me/pXBON-WE<br />
  26. 26. Key Product Management Skills<br />Marketing<br />Strategy<br />Forecasting<br />Roadmaps<br />Communication<br />Pricing<br />Partnerships<br />Technology<br />Planning<br />Selling<br />Management<br />Copyright © Saeed Khan 2010<br />
  27. 27. Cross-Functional Responsibilities<br />
  28. 28. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Segmenting the roles<br />Product Manager<br />
  29. 29. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Some are more technically focused<br />
  30. 30. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Some are more business focused<br />
  31. 31. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />How should the roles be segmented<br />
  32. 32. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Product Manager<br />Business<br />Product<br />Product Manager is business focused<br />TechnicalProduct Manager<br />
  33. 33. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Product Manager<br />Business<br />Product Marketing Manager<br />TechnicalProduct Manager<br />Product<br />Product Marketing can be added<br />
  34. 34. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Solution Specialist<br />Technical<br />Product Manager<br />Business<br />Product Marketing Manager<br />TechnicalProduct Manager<br />Product<br />Solution Specialist adds product depth<br />
  35. 35. A scalable & effective team<br /><ul><li> Other roles UX, BA etc. can be added if needed
  36. 36. Can scale organization (by adding people) across products or product lines</li></li></ul><li>Product Management Grows with the Company <br /><ul><li> Individuals across groups work together in virtual or physical teams</li></li></ul><li>Product Management problems solved?<br />Balance long term planning vs. short term tactics<br />Ability to work effectively in an Agile environment<br />No barriers to getting out of the building<br />Enabling Marketing so they “get it” <br />Managing across the entire product lifecycle <br />
  37. 37. And the real reason you came to listen!<br />
  38. 38. No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed Khanwww.OnProductManagement.netTwitter: @saeedwkhan, @onpm<br />Copyright © Saeed Khan 2011<br />
  • cmalek

    Mar. 7, 2016
  • swknowles

    Feb. 27, 2014
  • njonet

    Nov. 24, 2013
  • stesin

    Sep. 24, 2013
  • dblanke

    Mar. 6, 2013

ProductCamp Boston, April 2011 ****************** No more superheroes - How to create an effective and scalable product management organization

Views

Total views

2,437

On Slideshare

0

From embeds

0

Number of embeds

62

Actions

Downloads

0

Shares

0

Comments

0

Likes

5

×