Elay Carmon, former Senior Product Manager at Yelp, told the story of his experiences launching Eat24. He talked about about how no product launch is exactly the same, and that each experience is a lesson to learn from. He dove into questions and answers that stimulate from Yelp to Eat 24 and how the On Demand food industry is rapidly expanding.

1. How Data Influences Product by
Capna Intellectual VP of Product
www.productschool.co
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2. FREE INVITE
Join 17,000+ Product Managers
on
productschool.com/slack-
community

3. Product
Management
2-month part-time
Courses

4. Coding
for Managers
2-month part-time
Courses

5. Data
Analytics
for Managers
2-month part-time
Courses

6. Tonight’s Speaker
Elay Carmon

7. How data influences Product

8. 2009 - 2013
2 startups in the ski travel space
2015 - 2016
Yelp
My Background
2013 - 2015
EAT24
2016 - Today
Cannabis Tech, Blockchain investment

9. So How Does
Data Influence Product?

10. But REALLY understand
Understand the problem you’re solving.

11. Get to know their problem in person.
Reading about them is not enough….
Understand who your users are

12. Keep It Simple Superhero
(suggestion - no more than 7 words)
Define your value proposition

13. Does it actually solve the problem you found
for the users you identified?
I got it! We Have a solution! Let’s build a product!

14. Know how you’ll be collecting data, what data you’re
looking for and what are your KPI’s and OKR’s
How will you get your data?

15. They’re the only ones that matter (you’re already friends at this
point).
Ready to build
Build it
FOR
your users

16. It is your most valuable
currency and it will
help you make
important decisions
moving forward.
QA your data as thoroughly as possible

17. And watch the
data flow in…
Launch

18. What works is your most important take away,
fixing what doesn’t work is your job as a PM - and there’s
always something!
Check your data - Feel surprised? GREAT!
Learn what works and what doesn’t

19. Write down your instinctive thoughts based on what you’ve
learned from your data
Whats Next?

20. Always strive to learn what works and what doesn’t -
iterate accordingly.
Trust those instincts you’ve developed during the process.
Iterate your solution

21. Questions please!
Thank You

22. Part-time Product Management
Courses in San Francisco, Silicon
Valley, Los Angeles, New York, Austin,
Boston, Seattle, Chicago, Denver,
London, Toronto
www.productschool.co
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