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Presentazione Facoltà di Economia ad Ancona - Prodotti tipici

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Internet Marketing per il settore Food & Beverage;case history www.ProdottiTipici.it

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Presentazione Facoltà di Economia ad Ancona - Prodotti tipici

  1. 1. Internet Marketing per il settore Food & Beverage;case history www.ProdottiTipici.it<br />Ancona 10/05/11 <br />www.ProdottiTipici.it by BBC<br />
  2. 2. Obiettivi di questa presentazione:- Evidenziare l’ importanza di internet come canale di comunicazione-Mostrare come www.prodottipici.it può veicolare potenziali clienti alle aziende<br />www.ProdottiTipici.it by BBC<br />
  3. 3. INTRNET SEMPRE PIU’ DIFFUSO ED USATO- OGNI MESE SONO 30 MILIONI GLI ITALIANI CONNESSI AD INTERNET- IL 93% DEGLI ITALIANI CHE ACCEDONO AD INTERNET CONSIDERANO I MOTORI DI RICERCA COME LO STRUMENTO MIGLIORE PER TROVARE INFORMAZIONI (* fonte SEMS e OTO RESEARCH 2009, Italia Nielsen 2010)<br />www.ProdottiTipici.it by BBC<br />
  4. 4. L’ importanza di “galleggiare” nelle prime pagine dei motori di ricerca.Oltre il 70% degli utenti che effettuano ricerche non vanno oltre la prima pagina dei risultati.<br />www.ProdottiTipici.it è nelle prime pagine dei motori di ricerca con moltissime parole<br />www.ProdottiTipici.it by BBC<br />
  5. 5. Essere presenti sui canali Social Network<br />www.ProdottiTipici.it by BBC<br />
  6. 6. Essere presenti sui canali Social: Twitter<br />www.ProdottiTipici.it by BBC<br />
  7. 7. Essere presenti sui canali Social: YouTube<br />www.ProdottiTipici.it by BBC<br />
  8. 8. Newsletter e Follow-Up <br />www.ProdottiTipici.it by BBC<br />
  9. 9. Presenza sui circuiti internazionali<br />www.ProdottiTipici.it by BBC<br />
  10. 10. Visibilità sui mercati esteri<br />www.ProdottiTipici.it by BBC<br />
  11. 11. Il mobile protagonista nei prossimi anni<br />www.ProdottiTipici.it by BBC<br />
  12. 12. Smart code<br />www.ProdottiTipici.it by BBC<br />
  13. 13. Incollare gli utenti al sito riducendo il Bounce Rate<br />www.ProdottiTipici.it by BBC<br />
  14. 14. L’ importanza del brandregistrazione del marchio<br />N. reg. 0000934282domanda nr. MC2000C000340<br />www.ProdottiTipici.it by BBC<br />
  15. 15. Fidelizzare l’ utenteconsumer -> prosumer<br />www.ProdottiTipici.it by BBC<br />
  16. 16. Elementi multimediali per migliorare l’ esperienza di navigazione<br />www.ProdottiTipici.it by BBC<br />
  17. 17. Portali Verticali per garantire visibilità<br />www.prodottitipici.it consente di creare una vetrina professionale con un catalogo prodotti, garantendo la visibilità con sistemi di analisi certificati da terzi.<br />www.ProdottiTipici.it by BBC<br />
  18. 18. Monitoraggio dei risultati e delle conversioni con Google Analytics<br />L’ ottimo posizionamento sui motori di ricerca consente di avere ogni mese sul sito www.ProdottiTipici.it oltre 10.000 visitatori unici che vedono più di 30.000 pagine viste, in particolar modo sono interessati ai prodotti e le aziende presenti sul sito.<br />www.ProdottiTipici.it by BBC<br />
  19. 19. Grazie per l’ attenzione<br />BBC Servizi Internet<br />www.bbcsite.com<br />www.ProdottiTipici.it by BBC<br />

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