Glam Media

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Glam Media

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Glam Media

  1. 1. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media Founded with one simple idea: Bring Brand Advertisers Online Overview
  2. 2. Confidential Sep, 2009 © Glam MediaGlam Media Web 2.0 has fundamentally changed the definition of “Media” Glam Media: Web 2.0 Enabling New Media Model` Long-Tail & Mid-Tail Growth of Blogs, Sites, Social Profiles Fragmentation of Content Over 200 Million Niche sites Death of Portals Decreasing share of time Fragmentation of Traffic Topics, Articles as Landing Pages
  3. 3. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media: A Distributed Media Company Focus on Audience: Digital Women Focus on Context: Lifestyle Network of Sites: Excusive Publishers Brand Engagement: Premium Integrated Campaigns Best of Breed Technology: Lead Industry
  4. 4. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media: Leader in Key Markets #1 in WW and Local Women Audiences 125M unique visitors/month (Comscore), 3 billion Ad Imps - USA 55M uniques - UK 12M uniques (Start May 2008) - Germany 7M uniques (Start July 2008) - Japan 5M Uniques (Start Dec 2008) and … 2M uniques France
  5. 5. Confidential Sep, 2009 © Glam MediaGlam Media The Power of Distributed Media Portals Mid & Long Tail Mass & Generic Targeted & Specific Glam delivers the reach of the Portals with the Brand value of relevant content-driven mid and long tail publishers Brand EngagementBrand EngagementLower Higher
  6. 6. Confidential Sep, 2009 © Glam MediaGlam Media Portals vs Verticals: Glam Media New Media Model In Web 1.0, portals built email, content and applications to keep users in a Portal like Yahoo, AOL & MSN. In Web 2.0, Glam pioneered a Vertical Model to target users visiting hundreds of niche sites instead of one large destination. Old Media: Drive Users to one Destination/Portal New Media: Reach Users by the Articles & Sites Glam Media
  7. 7. Confidential Sep, 2009 © Glam MediaGlam Media Publishers Glam Media: Exclusive Publisher Network
  8. 8. Confidential Sep, 2009 © Glam MediaGlam Media In the First 5 Years: Glam Publisher Network has grown from 12 Publishers to 1,200 today, estimated to grow to over 2,000 by 2012 Glam Media: Publishers
  9. 9. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media: Vertical Channels Audience FocusAudience Focus Glam.com Women’s Vertical Glam.com Women’s Vertical Channel FocusChannel Focus StyleStyle FashionFashion BeautyBeauty LuxeLuxe LivingLiving HomeHome FoodFood TravelTravel Brash.com Men’s Vertical Brash.com Men’s Vertical Mom’sMom’s ParentingParenting KidsKids FamilyFamily LifestyleLifestyle SportsSports AutoAuto HealthHealth WellnessWellness Green/EcoGreen/Eco HealthHealth CelebritiesCelebrities Movies/TVMovies/TV MusicMusic EntertainmentEntertainment EntertainmentEntertainment
  10. 10. Confidential Sep, 2009 © Glam MediaGlam Media Target: Glam is #1 Age 18-49 (73%) Mean: 36 HHI: $68K+ College Educated Spends 12 Hours/wk Online 125M Unique Visitors (Comscore) Focus: Sophisticated, stylish, influential viewers Premium women’s lifestyle experience Delivers savvy, in-the-know content Vast virtual network caters to women’s passions Glam Media: Women 18-49: The Spenders
  11. 11. Confidential Sep, 2009 © Glam MediaGlam Media Traffic Glam Media: Traffic
  12. 12. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media has massive reach of over 125 Millions Unique Users a Month Glam Media: Traffic comScore Media Metrix Unique Visitors 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 Jan 06 Mar May Jul Sep Nov Jan 07 Mar May Jul Sep Nov Jan 08 Mar May Jul Sep Nov Jan 09 Mar May Glam Global Media Metrix Glam US Media Metrix
  13. 13. Confidential Sep, 2009 © Glam MediaGlam Media Leader “Must-Buy” Glam Media: Position
  14. 14. Confidential Sep, 2009 © Glam MediaGlam Media The Story of Glam: For Brand Advertisers Helping create desire for Emotional Brands
  15. 15. Confidential Sep, 2009 © Glam MediaGlam Media The Story of Glam: For Brand Advertisers Glam Today: Top Brand Advertisers of the World
  16. 16. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media provides top of the line Ad Solutions for Brand Enagement Glam Media: Ad Solutions
  17. 17. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media Technology: Glam Adapt Ad Server Introducing Glam Adapt, the first Brand Engagement Ad Server. Live today with 100M impressions/month. Fully deployed 2010 Glam.com Owned & Operated Sites Glam Publisher Network Sites, Blogs & Video
  18. 18. Confidential Sep, 2009 © Glam MediaGlam Media Glam Media Technology: GlamTV Platform
  19. 19. Confidential Sep, 2009 © Glam MediaGlam Media New: Tinker.com Digital Real-Time Platform Nascar Inauguration Fashion Week People Events LOST Nascar Inauguration Follow people Inauguration Mamma Mia! Political protest Jazz show Art show LOST Wine tasting Fashion Week New Opera Nascar Jazz show Demo conf. LOST Inauguration Follow topics
  20. 20. Confidential Sep, 2009 © Glam MediaGlam Media New: Tinker – Enabling Brands in Social Media • Conversations are captured, filtered and curated • Conversations are embedded in innovative ad formats • Interaction rates x3+ norm 20 300x 600 300x250 160x600 728x90 250x250
  21. 21. Confidential Sep, 2009 © Glam MediaGlam Media GlamMobile: The First Brand Focused Mobile Platform シャネル様 ディーゼル様 ① 日本ロレアル 様 ユニリーバ 様 グラムモバイルトップペー ジ ディーゼル様 ② ディーゼル様 ③

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