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DIGITAL MARKETING
DIGITAL MARKETING
AND TYPES
AND TYPES
Digital marketing is also
called online marketing, the
main work of digital
marketing is promotion of
brands to connect with
potential customers using
the internet. This includes
email, social media, and web-
based advertising, but also
digital marketing is one of the
best to promote product
business now days.
TYPES OF DIGITAL
MARKETING
Digital marketing can be broadly
broken into 8 main categories
including: Search Engine
Optimization, Pay-per-Click, Social
Media Marketing, Content
Marketing, Email Marketing,
Mobile Marketing, Marketing
Analytics and Affiliate Marketing .
SEO means Search Engine
Optimization and is the process
used to optimize a website's
technical configuration, content
relevance and link popularity so
its pages can become easily
findable, more relevant and
popular towards user search
queries, and as a consequence,
search engines rank them better.
Social media
marketing (SMM) is
a form of internet
marketing that
uses social media
apps as a
marketing tool.
PPC or pay-per-click is a type of
internet marketing which involves
advertisers paying a fee each time
one of their ads is clicked. Simply,
you only pay for advertising if your
ad is actually clicked on. It's
essentially a method of 'buying'
visits to your site, in addition to
driving website visits organically.
TYPES OF DIGITAL MARKETING.pdf

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TYPES OF DIGITAL MARKETING.pdf

  • 2. Digital marketing is also called online marketing, the main work of digital marketing is promotion of brands to connect with potential customers using the internet. This includes email, social media, and web- based advertising, but also digital marketing is one of the best to promote product business now days.
  • 3. TYPES OF DIGITAL MARKETING Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .
  • 4. SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
  • 5. Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
  • 6. PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.