A presentation on digital marketing

1. Digital Marketing
BY:RABIN GHIMIRE

2. Outlines
 Introduction
 Online Advertisment
 Ad Targeting
 Search Engine Marketing(SEM)
 Keyword Advertising
 Search Engine Optimizations
 Display Ad marketing

3. Introduction to Digital Marketing
 Digital marketing refers to the promotion of products or services using
digital technologies and channels.
 In today's business landscape, digital marketing plays a crucial role in
reaching and engaging with target audiences.
 The key objectives of digital marketing include increasing brand
awareness, driving website traffic, generating leads, and boosting
conversions.
 In this presentation, we will explore various aspects of digital marketing,
including online advertising, ad targeting, SEM, keyword advertising, SEO,
and display ad marketing
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4. Online Advertisement
 Online advertising involves promoting products or services through digital
channels such as websites, social media platforms, and mobile apps.
 Different types of online advertising include display ads, social media ads,
video ads, native ads, and more.
 Online advertising offers several benefits, including a wider reach, precise
targeting options based on demographics and interests, and cost-
effectiveness compared to traditional advertising methods.
 Popular online advertising platforms include Google Ads, Facebook Ads,
and Instagram Ads.
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5. Ad Targeting
 Ad targeting is a vital aspect of digital marketing that helps businesses
reach the right audience.
 Demographic targeting allows advertisers to tailor their ads based on
factors like age, gender, location, and interests of the target audience.
 Behavioral targeting focuses on user behavior and online activities to
deliver relevant ads.
 Retargeting enables advertisers to reconnect with users who have
previously interacted with their brand, increasing the chances of
conversions.
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6. Search Engine Marketing (SEM)
 SEM involves promoting websites by increasing their visibility in search
engine results pages through paid search ads and organic search results.
 Paid search ads are displayed above or alongside search engine results,
and advertisers pay when users click on their ads.
 Organic search results are achieved through search engine optimization
(SEO) techniques.
 SEM offers benefits such as increased visibility, targeted traffic, and
immediate results.
 Google Ads and Bing Ads are examples of popular SEM platforms.
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7. Keyword Advertising
 Keyword advertising involves bidding on relevant keywords and displaying
ads when users search for those keywords.
 Effective keyword research is crucial for identifying high-performing
keywords and optimizing ad campaigns.
 Tools like Google Keyword Planner, SEMrush, and Moz assist in keyword
research.
 By utilizing keyword advertising, businesses can improve their ad
relevance, increase click-through rates, and enhance their overall campaign
performance
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8. Search Engine Optimization (SEO)
 SEO focuses on optimizing websites to improve their visibility in organic
(non-paid) search engine results.
 On-page optimization involves optimizing website content, meta tags, URL
structure, and other factors to make the website more search engine-
friendly.
 Off-page optimization includes building backlinks, managing social media
signals, and enhancing online reputation to boost the website's authority
and credibility.
 SEO offers benefits such as organic traffic, long-term results, and improved
website credibility.
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9. Display Ad Marketing
 Display ad marketing involves placing visual ads on websites, mobile apps,
and other digital platforms.
 Various types of display ads include banner ads, pop-up ads, native ads,
and video ads.
 Display ad targeting options allow advertisers to reach specific
demographics, target audience interests, and select relevant websites for
ad placements.
 Display ad marketing helps businesses increase brand awareness, create
visual impact, and leverage retargeting capabilities to re-engage with
potential customers.
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