Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. LET START US PRESENTATIO ON DIGITAL
MARKETING
I am a learner of Digital Marketing at DICS Laxmi
Nagar and My trainer is Mr. Dheer Raj Sir

3.  What is Digital Marketing?
 Benefits of digital marketing
 What does digital marketing consist of
 SEO
 PPC
 SMM
 Content Writing
 Digital Marketing measurement

4.  DIGITAL MARKETING
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication. This includes not only email, social
media, and web-based advertising, but also text and
multimedia messages as a marketing channel. Essentially,
if a marketing campaign involves digital communication,
it's digital marketing.

5. 1. Measurability
Every campaign can be measured. In digital marketing, the reach and responses of
all advertisements can be collected numerically. This data helps companies to
come up with better marketing strategies in the future.
2. Personalization
Digital marketing allows you to easily understand your customers, track their
purchasing habits, and learn about their interests, likes, and dislikes. This allows
you to offer (or tailor) products and services to their specific needs.
3. Two-way communication
Unlike traditional marketing practices, digital marketing provides a platform for
two-way communication. Every message you send helps you start a conversation
with your audience, which helps you build a stronger rapport with them.
4. Targeted ads
It lets you target specific demographics. You can target people based on their age,
gender, profession, geography, interests, etc. For example, if you are running a
sustainable women’s clothing boutique, you can target women who are searching
for sustainable women’s clothing.

6. Digital marketing can be broadly broken into 8 main
categories including: Search Engine Optimization,
Pay-per-Click, Social Media Marketing, Content
Marketing, Email Marketing, Mobile Marketing,
Marketing Analytics and Affiliate Marketing .

7. SEO stands for Search Engine Optimization. It is the process of getting traffic from the
free, organic, editorial, or natural search results on the search engines. Simply put, it’s the
name given to the activity that attempts to improve search engine rankings. In many
respects, it's simply quality control for websites.
SEO may target different kinds of search, including image search, local search, video
search, and news search engines. Employing a sound SEO strategy will help you position
your website properly to be found at the most critical points in the buying process or
when people need your site.

8. Search engine marketing, or SEM, is one of the most effective ways to grow your
business in an increasingly competitive marketplace. With millions of
businesses out there all vying for the same eyeballs, it’s never been more
important to advertise online, and search engine marketing is the most
effective way to promote your products and grow your business.
In this guide, you’ll learn an overview of search engine marketing basics as well
as some tips and strategies for doing Search Engine Ma right.

9. Social media optimization (SMO) is the use of social media
marketing to manage and grow an organization’s message and
online presence. As a digital marketing strategy, social media
optimization can be used to increase awareness of new products
and services, connect with customers, and mitigate potential
damaging news.

10. Social media marketing (SMM) (also known as digital marketing and e-
marketing) is the use of social media—the platforms on which users
build social networks and share information—to build a company's brand,
increase sales, and drive website traffic. In addition to providing companies
with a way to engage with existing customers and reach new ones, social media
marketing (SMM) has purpose-built data analytics that allow marketers to
track the success of their efforts and identify even more ways to engage

11. PPC or pay-per-click is a type of internet marketing which
involves advertisers paying a fee each time one of their ads is
clicked. Simply, you only pay for advertising if your ad is actually
clicked on. It's essentially a method of 'buying' visits to your site,
in addition to driving website visits organically.

12. Content writing is the process of planning, writing and editing
web content, typically for digital marketing purposes. It can
include writing blog posts and articles, scripts for videos and
podcasts, as well as content for specific platforms, such as tweet
storms on Twitter or text posts on Reedit.

13. Digital marketing metrics are the key performance indicators
(KPIs ) used to measure the success of a business's marketing
efforts online. The goal of using digital marketing metrics is to
track and decipher the way consumers interact with your brand
online through websites and social media platforms.