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2. Key Points
What is Digital Marketing
steps for Digital Marketing
What does Digital Marketing Consists of
Benefits of Digital Marketing over Traditional
Marketing
conclusion
3. What is Digital Marketing
• Digital marketing is the
act of promoting
products or services with
the help of digital devices
or technology.
• In digital marketing,
marketers can promote
their campaigns on
search engines, social
media platforms, e-mail,
mobile apps, etc..
4. Steps for Digital Marketing
Purchase a Domain
Research Keywords
Content Creation and Optimization
Design a website
Marketing and Promotion
Check analytics
Google Tag Manager
5. What does Digital Marketing Consists of
SEO
Mobile
Marketing
SMM
Content
Marketing
E-Mail
Marketing
SEM
6. 1. Search Engine Optimization (SEO)
SEO is the process of increasing the quality and quantity of relevant
organic traffic to your website from search engine.
On-Page SEO
Off-Page SEO
Local SEO
Technical SEO
7. It’s SEO done
from within a
page.
It’s SEO done
from outside a
page.
On-Page SEO Off-Page SEO
Local SEO helps your business
stand out even if you don’t
have a website and helps
drive more traffic to your
premises through online
leads.
Technical SEO
It is
considered a
part of an on-
page SEO.
Local SEO
8. 2. Search Engine Marketing (SEM)
SEM is the practice of marketing a business using paid advertise on search engines
and other website.
4. E-Mail Marketing
E-mail marketing is an effective way to capture high-quality leads
and convert them to customers by sending personalized Emails to
the targeted audience.
3.Social Media Marketing(SMM)
Social Media Marketing involves creating different types of content for various
social media platforms in order to promote products and services.
9. 5.Content Marketing
Content marketing is an effective marketing technique of creating
and distributing valuable online content(like videos, blogs etc..) to
the targeted audience.
6.Mobile marketing
It is a digital marketing strategy that enables a company to reach
the target audience in a relevant manner through any mobile
devices (such as tablets, smartphones etc..) via message, emails,
and app install ads.
10. Benefits of Digital Marketing over Traditional Marketing
Interactivity and Engagement
Global Reach
Cost-Effectiveness
Measurable Result
Targeted Audience
Flexibility and Tweaking
Brand Building and Online
presence
Integration and Multichannel
Marketing
Personalization and
customization
Higher Conversation rates
11. CONCLUSION
The conclusion of digital marketing is that it has become an integral and
highly effective strategy for businesses in the modern era. It has
revolutionized the way companies reach and engage with their target
audience, providing numerous advantages over traditional marketing
methods.
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