2. Digital marketing refers to the use of digital
channels, platforms, and technologies to
promote and advertise products, services, or
brands to a target audience. It encompasses a
wide range of online marketing activities and
strategies that leverage the internet and
electronic devices. Digital marketing has become
increasingly important as more people spend
time online, and businesses seek effective ways
to reach and engage their target customers in
the digital space.
3. SEO, or Search Engine Optimization, is a set of
practices and techniques aimed at optimizing a
website to improve its visibility in search engine
results pages (SERPs). The primary goal of SEO is
to increase organic (non-paid) traffic to a
website by enhancing its relevance and
credibility in the eyes of search engines. When
people search for information, products, or
services on search engines like Google, Bing, or
Yahoo, they are more likely to click on one of
the top results. SEO helps websites rank higher
in these results, making them more visible to
users.
4. Social media marketing (SMM) is a digital
marketing strategy that involves using social
media platforms to promote products, services,
or brands and engage with target audiences. The
goal of social media marketing is to build brand
awareness, drive website traffic, generate leads,
and foster meaningful connections with
customers. Social media platforms provide
businesses with a direct channel to interact with
their audience in a more informal and engaging
manner compared to traditional advertising
methods.
5. Digital advertising refers to the use of digital
channels and platforms to deliver promotional
content to a target audience. It involves the use
of various online technologies and methods to
display advertisements to users on websites,
social media platforms, search engines, and
other digital mediums. Digital advertising is a
key component of digital marketing and can take
many forms, including display ads, search engine
advertising, social media advertising, video ads,
and more.
