1. P.O. Box 72280 | Dubai | United Arab Emirates | T: +971 4 4471311 | F: +971 4 457 2885
www.lostinmedia.com
Date: 12th
march,2012
Prepared by: BertrandIroegbu
Position: Social MediaManager
BRITISH COUNCIL FACEBOOK GUIDELINE CHECKLIST FEEDBACK
1. Audience Segmentation:General Populace.
2. Life Span: The requestedexpirydate forthe eventis5th
of April.Howeverwithrequest
for our advice (CONSULTANCY) andbasedonourexperience,we suggestextendingthe
life spanof the page by another1 or 2 monthsforoptimal feedback collection andfrom
the largestaudience.(The feedbackplatformwouldbe designedbyLIMto collectName,
Phone Number,Email AddressandFeedback). **This comes as a premiumservice
CostingTBD**
3. Exit Strategy: The exitstrategywouldbe designedbyLIMin conjunctionwiththe
BritishCouncil andwouldcontainthe “shortdocumentary”.
4. Language: The preferredlanguageisEnglishandthere wouldbe aneedforan Arabic
Social mediaservice **PremiumService CostingTBD**
5. Marketing and CommunicationsStrategy: There isno existingmarketingstrategyfor
the bookfair.
6. Existence ofanything similar: There isno existence of the bookfairinany formand
basedon feedback,thisisthe firsttime itisbeingdone inthe UAE.
7. ContentDefinitionand Moderation: Contentwouldbe generatedbyBritishCouncil
and the Facebookplatformwouldbe moderatedbyLIM(We wouldestablishaclearand
promptline of communicationtoensure timeline approvalfromBritishCouncil and
timelyexecutionbyLostinMediaStudios)
NOTE: please confirm PREMIUMSERVICES inwritingtoensure inclusionthe
strategyfor the BookFair.
NAME:
SIGNATURE: DATE:
