Heels & Deals June 2012 socialmedia presentation

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  • Social media has little to do with you; it’s all about your audience, customers, or whomever you’re trying to reach. Marketing 101 says to think like your customer thinks. And the same holds true in social media. In my particular business, we realized the clients are on twitter and that’s where we put the most effort.Not sure where your customers are on the social web or what they are saying about you? – there are some tools that can help you get started.
  • Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. With social media, it’s easy to feel like you need to have a presence on every social media channel. It’s also easy to get lost in managing too many networks.I recommend that small businesses first find which network has the highest concentration of their…..
  • audience using tools like Follower Wonk, Facebook’s free advertising platform and LinkedIn’s search features.Once you’ve found which social media network actually has a concentration of your target audience, develop a strategy to engage them. If you’re successful, you’ll have a much easier time justifying the additional investment to replicate your success on another social media network.
  • Use your offline content online. Every business has a story to tell. Those stories are content! And guess what? People love to hear these stories and share them, so get them off of your walls and utilize them as content for your company to share in online communities where your audience is.These are the types of stories that occasionally make the newspapers as fluff pieces if pitched by a great PR person. In today's world, a savvy small business person can "pitch" these types of stories themselves to their customers and even the media by turning them into online content that audiences can share easily through pictures, blog content, videos, PDFs, or slideshow presentations.
  • One necessary component of a thriving business is a strong list of qualified leads. Some business experts say that without a list, you don’t really have a business!There are many ways to grow your list and one of the smartest marketing moves is to create an opt-in strategy on your Facebook page. To keep it simple, use iFrames to create a custom welcome tab.
  • On this tab you can create a 2-step process called a “reveal tab.”Step #1: Include a call to action to encourage non-fans to click Like and become a fan.Step #2: Once you get the Like, offer a valuable giveaway in exchange for name and email.With this model, you are increasing your fan base and growing your lead list at the same time. It’s a double whammy for your business.
  • Social media is attractive to small businesses because of its perceived price. You can set up a new blog, fan page, video site, and Twitter account without paying a dime. There’s no expensive software, or costly media buys. However, even though there’s a low price tag to enter the game, social media is far from free. It requires time, energy, and effort. It’s a never-ending commitment to create interesting content, listen to conversations, and respond.
  • In other words, start developing content about those industry secrets or how-to tips that no other competitor of yours would dare touch. This can be your competitive advantage. By creating the kind of content that really solves your customers’ problems, you’ll be linked to and shared. Your content will rise in the search rankings and be actively shared on Twitter and Facebook.How do you get started? Write down all of the most interesting and hard-to-answer customer questions and create online content from each question.Do this every day for six months and you’ll see a significant difference in your business.
  • Starbucks has more than 1.3 million followers on Twitter. You probably don’t, and that’s OK. As a small business, you shouldn’t get caught up in the numbers game or try to keep up with the big brands. Growing your community is important, but you should be focused on who’s engaging with you and at what levels. I know it’s tempting to pay a service to deliver thousands of followers literally overnight. However, in the long run it’s more important to have a devoted, enthusiastic community. Be patient. It’s organic growth that matters. Things don’t (and won’t) happen overnight.
  • Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.One marketer made a puzzle out of Pinterest’s picture-heavy design. Another noted what people were pinning on Pinterest and sent them real-life gifts based on those pins.
  • Honda has launched a Pinterest-focused campaign -They’ve identified top “pinners” and offered each one $500 to take a “Pintermission” (a 24-hour break from Pinterest) to get out and visit some of the places they’ve been pinning about or buy some of the products they’ve pinned.British Midland International recently ran a contest called “Pinterest Lottery” that randomly rewarded fans with trips.Here’s how it worked. The airline posted logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any BMI destination.
  • Don’t just broadcastShare with the community, let them know who you areTake it offlineCommitNew trends are an opportunity for innovationIntimate social customer service is the best protection against price sensitivity and commodisationYou’re not going to find out by reading about it. You need to just do it.To create a compelling story, you need people who are directly affected by the story you’re reporting on. Use social media to find those real people. They’re out there tweeting. The beauty of these social media [sites] is they’re searchable.
  • Heels & Deals June 2012 socialmedia presentation

    1. 1. Socialize www.socialize.ae BIG IDEAS FOR SMALL BUSINESSES Session by Akanksha Goel, Partner at Socialize.ae Agency June 18th, 2012
    2. 2. What are they doing online? Source: Real Opinions Middle East Online Panel More respondents (over a quarter or 28%) in Saudi Arabia play games daily. This compares to 16% in the UAE). There is also a marked difference in the proportion of respondents who play games monthly, as this is 13% for Saudi, and only 6% for the UAE.
    3. 3. 1. CUSTOMER KNOWS BEST.
    4. 4. 2. PICK ONE & DO IT WELL.
    5. 5. 3. USE YOUR OFFLINE CONTENT, ONLINE.
    6. 6. 7/18/2013 8
    7. 7. 7/18/2013 9
    8. 8. 4. TURN YOUR PAGE INTO A LEAD- GENERATING MACHINE
    9. 9. Page Insights A majority of male from 13-24 year old likes the Radisson Royal Hotel. Almost 5,700 fans are from India followed by people from UAE and Turkey. However, most people indicated that they live in Dubai and use English as main language on Facebook. Number of fans: 9,098 The people number of people who see updates about the page in their ticker, news feed, or on the page has reach 600 fans. However we can notice a very high number of people who read about the page thanks to their friends activity or Facebook ads
    10. 10. Facebook Advertising 6,458 Facebook users became fan of the page after clicking on one of the ads. After seeing one of the ads 868 Facebook users liked or shared with their friends one of the post on the page.
    11. 11. 5. EXPERIMENT WITH VIDEO MARKETING.
    12. 12. Will It Blend ? Blendtec Blendtec was a faceless B2B/B2C blender manufacturer that couldn’t afford a traditional marketing campaign Published low-cost videos of CEO blending everything from iPhones, hockey pucks to the financial bailout Launched the website WillitBlend.com and a YouTube channel ROI Videos went viral generating “millions of dollars in brand recognition” Channel Views: 3,469,098 Subscribers: 183,949 Online Blendtec blender sales increased 500% The videos have made over $50,000 in ad revenue turning the marketing department into a profit centre Lessons learned: Be entertaining and keep it relevant to your brand (the videos promote the durability of their blenders without an overt sales pitch) Experiment – the idea might not have worked, but what could they lose?
    13. 13. www.youtube.com/my_video_insight
    14. 14. 6. SCHEDULE WHEN INSPIRED.
    15. 15. 7. REALIZE THAT SOCIAL MEDIA ISN’T FREE.
    16. 16. Basics of a Facebook Page
    17. 17. Facebook page/promotional guidelines
    18. 18. 7/18/2013 25 FB Ads: The Basics CPC (Cost-Per-Click) You pay each time some one clicks on your advert. Use this pricing if you want to drive a specific action to you Facebook Page. These ads are very effective. CPM (Cost-Per- Thousand Impressions) You pay based on the number of people who see your advert. Use this type of payment ONLY if you want to raise general awareness within a targeted audience. Bidding The suggested bid range shows you the range of bids that are currently winning the auction among ads similar to yours. At the agency we constantly and manually monitor the range to make sure that the bid price is within suggested pricing range provided for your ad. (If the bid is below the range, no one will see the ad – however, if the bid is above the range we’re wasting valuable money). Your maximum bid is the most you'll pay for a click on your ad or per thousand impressions delivered depending upon whether you chose to pay per click (CPC) or per thousand impressions (CPM) What makes FB ads so much more effective? You can target your ad by country, age & relationship/marital status! Please note, the smaller the target audience, the more expensive the ad is per click.
    19. 19. 7/18/2013 26
    20. 20. 7/18/2013 27
    21. 21. 8. GIVE AWAY THE SECRET SAUCE.
    22. 22. 9. KEEP DISCOVERING LITTLE TIPS/TRICKS:
    23. 23. 10. TAKE SMALL STEPS AND BE PATIENT.
    24. 24. BE CREATIVE.
    25. 25. SMALL BUSINESSES CAN DO SOCIAL MEDIA; IT'S JUST ABOUT BEING SAVVY ENOUGH TO INCORPORATE SOME OF YOUR STRATEGIES INTO PROCEDURES THAT ALREADY EXIST. NO BUSINESS CAN BE EVERYWHERE, SO FOCUS YOUR EFFORTS TO CONNECT AND ENGAGE IN THE COMMUNITIES THAT ARE MOST IMPORTANT TO THEM; NOT JUST WHERE YOU THINK IT WILL BE "COOL" TO HAVE A PROFILE.
    26. 26. A summary: To gain fans, followers and connection Be human. You’re not a detached observer, but a participant who need to share and give back instead of just taking. It’s all about karma. The community won’t share with you unless you’ve shared (your experiences, your thoughts, your passions) with them. Take it offline, promote your social platforms along with the monthly editors note. Create badges on your email signature and websites Commit: Don’t put a toe in the water and expect to create more than a ripple. Dive in. Experience in the best teacher. Through the course of a day you come across a lot of information. Share it. Find what you’re good at and something you can be consistent with. Make sure you’re doing it every day.
    27. 27. 7/18/2013 38 Suite 218 & 415 (Duplex) Loft Offices 2 Dubai Media City Tel: +971 4 4308575 Fax: +971 4 4308574 Twitter: @SocializeAgency Facebook.com/SocializeUAE Blog: www.socializeblog.com Lets Get Social:
    28. 28. Facebook, Twitter, Internet and Mobile Subscription Rates in the Arab Region: (Arab social media report July 2011) Country Estimated Number of Active Twitter Users (Avg. between Jan 1st and March 30th, 2011) Twitter penetration* (%) Number of Facebook users (4/5/2011) Facebook penetration* (%) Internet users per 100 ** Mobile Subscriptions per 100 ** Bahrain 61,896 5.01 302,940 36.83 53.00 177.13 Egypt 131,204 0.15 6,586,260 7.66 24.26 66.69 Jordan 55,859 0.85 1,402,440 21.25 26.00 95.22 Kuwait 113,428 3.63 795,100 25.51 36.85 129.85 Lebanon 79,163 1.85 1,093,420 25.50 23.68 56.59 Oman 6,679 0.23 277,840 9.37 51.50 139.54 Qatar 133,209 8.46 481,280 30.63 40.00 175.40 Saudi Arabia 115,084 0.43 4,092,600 15.28 38.00 174.43 UAE 201,060 2.43 2,406,120 50.01 75.00 232.07 English is the language of choice for most users in seven Arab countries, while French is the language of choice in five Arab countries, with Arabic the language of choice for most users in three Arab countries. The remaining countries’ Facebook populations were split between Arabic and English. The availability of various language interfaces could partly explain the larger number of Facebook users in the region, as compared to Twitter users, as Twitter has yet to launch its Arabic interface.

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