This document summarizes a Marketing Club event. It discusses gaining a professional marketing qualification through Graduate Gateway which provides exemptions. It also mentions signing up for their student newsletter. There will be a Q&A session and discussions on social media with Daniel Rowles, the CEO of TargetInternet.com and the Digital Leadership Programme. The event will also include a quiz on digital marketing statistics.

1. Marketing Club event
Starting soon

3. What is the …

4. Why Graduate Gateway
Gain a professional marketing qualification by
taking advantage of the exemptions Graduate
Gateway provides.

5. Student Newsletter
Sign up now and receive the
Graduate Gateway
Newsletter

6. Q&A and Social Media

7. DANIEL ROWLES
CEO TargetInternet.com
CEO Digital Leadership Programme
@DANIELROWLES
@TARGETINTERNET

8. Clients

9. PROGRAME DIRECTOR
IMPERIAL COLLEGE
Europe's best MSC
2nd place in world

11. Author

13. Constant Change

14. Quiz Time!

15. • 65 years of video are uploaded to YouTube every day
• 52% of global web traffic is on a mobile device
• Mobile accounts for about 70% global of ecommerce
• 43% of people listen to podcasts regularly
• Twitter has 320M active users per month vs. Instagram’s
1 Billion and WeChats 1.2 Billion
• There are approximately 500 Million Tweets everyday
15
?
?
?
?
?
8 hours, 20,
20 years, 20%,
20, 1 in 4, 10%,
1 in 3, 25%, 20%,
52%,
5 years,
1.2 Billion,
1 in 5,10, 35%,
150 Billion, 9 Years,
43%, 0.3%,
4 Billion, 90 Million,
10 Billion, $50
Billion, 600,
500 Million,
30%, 90,
92%,19%, 70%,
1 Billion,
1 in 4, 65 years
?
?

16. Interruption (and crack down)

17. Search Behaviour

18. Podcast Growth

20. Growth of Ad Options

21. Persona/User Journey Based Content

22. Analytics Changes

23. Virtual & Augmented Reality

24. Privacy as Currency

25. Influencer Cynicism

26. Conversational Design

29. CENSORED!

31. Automatic Targeting

33. Core Web Vitals

34. Answer Questions

35. Intent Based Personalisation

36. Intent Based Personalisation

37. Intent Based Personalisation

38. Page Speed

39. Skills Crisis

40. FOCUS ON USER JOURNEY

41. “Digital Marketing Toolkit”

42. Q&A
“Digital Marketing Toolkit”
@danielrowles
@targetinternet
www.targetinternet.com/podcast

43. Enjoy the rest of your evening