1. Sooligan is a mobile app that allows students to post instant reviews ("rants and raves") about campus life and local businesses in their community. 2. It provides localized deals and advertisements integrated into the user experience based on keyword matching. 3. The app also includes a local question and answer feature to help students in new cities find accurate information more easily than existing options.

1. Instant Digital
Word-of-Mouth

2. • A platform for in-the-moment
RANTS and RAVES by students
about campus life, local businesses,
& their community
• Moments-based deals and ads
• Localized Question & Answer
Quick Summary

3. 1. Most valuable recommendations come from
friends & family.
2. Many students go to college in cities where
they don’t have friends or family, which
makes finding accurate, up-to-date, current
local information extremely difficult
3. 85% of all consumers use internet to find
local information. Current options are
inefficient.
Problem

4. Current Options

5. The Sooligan Solution
1. RANTS & RAVES by students in any city, on any campus, at any time
2. Open-ended, not just about local businesses or dining
3. Know what other students in ANY city are thinking instantly

6. The Sooligan Solution
4. Real-time feedback of any location or business
5. Moments-based local deals and ads integrated into user experience
based on keyword-matching technology

7. The Sooligan Solution
6. Localized Question & Answer

9. SOOLIGAN
HIGHLIGHT
YELP
CROWDBEA
CON
WENZANI
AROUNDME
LOCALMIND
FREE ✔ ✔ ✔ ✔ ✔ ✔ ✔
ANDROID ✗ ✔ ✔ ✗ ✗ ✔ ✗
IOS ✔ ✔ ✔ ✔ ✔ ✔ ✔
WEB PLATFORM ✗ ✗ ✔ ✔ ✗ ✗ ✔
NATIONAL USER
BASE
✓ ✓ ✓ ✓ ✓ ✓ ✓
NEWSFEED ✔ ✔ ✗ ✔ ✗ ✗ ✔
LOCAL Q&A ✔ ✗ ✗ ✔ ✔ ✗ ✔
RATINGS/REVIEWS ✔ ✗ ✔ ✗ ✔ ✗ ✔
SOCIAL ✔ ✗ ✗ ✗ ✗ ✗ ✗
OPEN-ENDED ✔ ✗ ✗ ✗ ✔ ✗ ✗

10. Revenue Model A
Moments-based advertisement integrated into user experience as a
stream of photos, generated based on keywords.

11. Revenue Model B
Fee-based service for businesses to use Sooligan technology and system to
obtain real-time customer analytics & insight for businesses.

12. Management
• Natasia Malaihollo , Founder – Patent Specialist to IBM &
Samsung, corporate Intellectual Property specialist
• Nikka Umil, Founder – Student Liaison to UC Berkeley
Chancellor’s Office; founded & chaired $300 million
fundraiser, one of the biggest endowments in school history
• Stephanus Malaihollo, CTO – Lead Tech Analyst at Lennar
Corporations
• Lucian Paun, Mobile App Developer – Early developer of
bluetooth technology in automobiles
• Basit Nizami, Server Support Engineer – Senior Software
Engineer at Hashe Computer Solutions

13. Advisors and Angels
Advisors
• Jeff Amerine - founded Gravity Ventures, consultant at Innovate
Arkansas
• Mike Smith, Jr. – Senior Vice President of Stephens Inc.
• Ankit Jain - Head of Search & Discovery of Google Play
• Jason Lucash – Founder and CEO of OrigAudio
Angel Investors
• Jeff Amerine
• Ramsay Ball – Colliers International Arkansas, Alpha Fund I
• Clete Brewer – Owner of Sports Clips, CEO of Blue IN Green
• Heather and Avin Rekhi –Physician, Diagnostic Clinic
Investors
• The Ark Fund, Fund for Arkansas’ Future

14. Current Update
1. Sooligan Mobile 1.0 launched on iOs Feb. 3, 2013
2. Approx. 3,500+ users with no marketing.
3. Scalable product. Test launch in Fayetteville, AR
& New Orleans produced identical results:
- Quick User Adoption & Retention
- Active users log-in once a day
- Growth in active users amongst 18-45
professionals

15. You’re not a hooligan, you’re a Sooligan, and we
make local search cool again!
Contact:
Natasia Malaihollo, Co-founder
Natasia@Sooligan.com

16. Appendix
1. Customer development at UC Berkeley, LSU, and University of
Arkansas produced identical results: students are our target
market/early adopters.
2. Initial market: 21.6 million college students every year; 46 million
people move across the country every year.; 85% of ALL consumers
use internet to search for local information
3. Current strategic partnership discussions with IMG and TrepLabs.
4. Exit Strategy: acquisition by social search platform (Google, Bing,
Yahoo)
5. Sooligan is initially based in Berkeley, California. Currently, the team is
focused on product development in Southern California.
6. Sooligan is a graduate of The Ark Challenge, a 14-week intensive
business accelerator in Fayetteville, Arkansas.