Understanding Mobile Data Usage Among Youth
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The document discusses the results of a survey about mobile data usage among youth in India. The survey found that most youth own smartphones and use their phones daily for various activities. Specifically, 82% own smartphones, with Android being the most popular platform. Youth reported using their phones most often during free time to access the internet, social media, watch videos and play games. The majority of respondents were male students between the ages of 14-24. Based on the findings, recommendations are provided on how to improve mobile data penetration and usage among Indian youth.
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Understanding Mobile Data Usage Among Youth
- 1. New Mobile Obsession Understanding the Mobile data usage among youth -Renzil D’cruz -Rishabh Mehta
- 2. Objective of the project • Prepare Survey question are to find insight on how youth use data on there phone. • Prepare Insights report on pattern and usage among youth on mobile internet. • Measures to improve mobile data penetration and usage among youth.
- 3. Determine the range of possible sources • Offline Design easy and short questionnaire which gives maximum input for Project and insight on consumers usage • What he is doing with internet? • How frequently he is using internet? Visited Places like Colleges,Cafes,Malls,Gaming parlour ,Game zone in Mall Benefit of offline questionnaire is engagement with respondent, communication with user Through which you can observe gesture, his emotions, point of view and accept suggestion
- 4. Information Seeking Strategies • Online Refer questionnaire style of Onepoll and AC Neilsen Created online questionnaire through Google forms Created questionnaire on facebook Share on social networking site (facebook,twitter,LinkedIn) Collect Response, export to Excel and Pre-process it to help Conclusion Link For Google Form • https://docs.google.com/forms/d/1RHfjQEUbCD9w67HKM x7ks6PDx27-oUmZpAgn9ZRfdsE/viewform
- 6. Which Mobile Network you use? Airtel 393 34% Vodafone 311 27% Loop Mobile 135 12% !dea 89 8% Aircel 7% Tata Docomo 80 7% BSNL 35 3% Reliance 19 2% MTNL 5 0% Cellular Network
- 7. Do you use or own a smart phone as your primary mobile phone? 82% 18% Number Of Smartphone User Yes No
- 8. Which Smartphone do you use? 72 124 328 126 100 92 39 24 55 0 50 100 150 200 250 300 350 Mobile Manufacture
- 9. Excluding voice calls, how often do you use your Smartphone in these situation 374 188 216 188 67 203 268 302 172 267 47 168 107 264 290 0 50 100 150 200 250 300 350 400 Free Time Travelling Waiting in Queue In bed(before sleep or early morning) While Working Very Often Often Sometimes Rarely Never
- 10. How often do you use your Smartphone while simultaneously doing these activities? Multitasking: EXCLUDING VOICE CALLS 197 197 178 325 180 202 205 205 219 250 142 222 241 80 194 0 50 100 150 200 250 300 350 Walking Shopping Watching TV Waiting in Queue Other Always Often Sometimes Rarely Never
- 11. What you do on your Smartphone? 279 160 343 219 125 211 125 58 85 0 0 186 116 69 293 196 132 215 89 150 2 3 119 242 114 22 235 205 114 315 113 20 6 39 77 39 89 39 47 141 66 66 115 118 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Monthly Once in a Week More than thrice in a week Occasionaly Daily once Daily More than thrice Hourly
- 12. Demographics 69% 31% Gender Male (524) 372 182 203 Occupation Student Service Business 30 548 168 11 0 200 400 600 14-18 18-24 24-30 30-35 Age Age
- 14. So Many Things to Do on My Cell Mobile Media Use by Teens Ages 13–17
- 15. Mobile Media Use by Teens Ages 18–35
- 16. Age Message
- 18. Recommendation
- 26. Few More…. • India is Developing country not Developed • Understand the audience • Word of Mouth is best solution than poster/bills and outdoor media • Online media is best source for tech savvy people
- 27. Reference • http://www.americanpressinstitute.org/docs/foundation/re search/fitting_into_their_lives.pdf • http://www.itu.int/osg/spu/ni/futuremobile/socialaspects/I ndiaMacroMobileYouthStudy04.pdf • http://www.inmobi.com/press-releases/2009/09/10/india- survey-by-inmobi-reveals-high-mobile-ad-engagement- among-youth/ • Mobile Youth around the world (December 2010) by Neilsen • Mobile Consumer Report (Feb2013) by Neilsen
- 28. Thank You. • Questions ??? • Comments #@$% • Concerns !!!