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Mobile Moments 2016 - Vanessa Estorach | Women in Mobile

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Co-founder, Women in Mobile - Keynote Slides Mobile Moments 2016

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Mobile Moments 2016 - Vanessa Estorach | Women in Mobile

  1. 1. To Retain Or Not to Retain Vanessa Estorach Cavaller Mobile Consultant Co-founder @Women_in_Mobile
  2. 2. #MoMo @vestorach
  3. 3. 22% of downloaded apps are only opened once Only 4% of users continue using apps after 1 year
  4. 4. 5apps are used every day How many apps do you have on your device?
  5. 5. C’MON, OPEN MY APP!!!!
  6. 6. “Get closer than ever to your customers. So close, in fact, that you tell them what they need before they realized it themselves” - Steve Jobs
  7. 7. How to get closer to your users? 2 1 3
  8. 8. How to get closer to your users? 2 1 #MoMo @vestorach
  9. 9. Let’s start! 2 1 3 #MoMo @vestorach
  10. 10. (3) Fashion app focus on Growth #MoMo @vestorach
  11. 11. (3) Growth is important Acquisition will help reaching Sofia Vergara’s interest Sofia Vergara CAN help a lot attracting new users What then? With no users, no information to improve the app
  12. 12. (3) Never forget the users
  13. 13. (3) Never forget the users And never forget that… … users have a lot of choices.
  14. 14. Let’s continue! 2 1 3 #MoMo @vestorach
  15. 15. (2) Events-related Jobs Finder App #MoMo @vestorach
  16. 16. (2) B2B2C: The love triangle B B C#MoMo @vestorach
  17. 17. (2) The importance of the onboarding
  18. 18. (2) Push notifications: Users Forget Me??? Never!!!
  19. 19. (2) Testing: the only way to know if it’s working #MoMo @vestorach
  20. 20. (2) Testing: Be agile my friend #1 Plan #2 Test #3 Measure #4 Repeat & Improve
  21. 21. (2) Marketing & IT: BFF (Best Friends Forever)
  22. 22. (2) Never forget • Test, test, test & test • Gather feedback • Note trends • Make changes • Test, test, test & test #MoMo @vestorach
  23. 23. Almost done! 2 1 3
  24. 24. (1) Barcelona vs. New York 43-17
  25. 25. (1) Quantity is the new Quality? The best apps have a DAU = +1.000 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 DAU
  26. 26. (1) Quantity is the new Quality? The other apps, DAU = 80 0 20 40 60 80 100 120 140 160 DAU
  27. 27. (1) Quantity is not Quality • The key is to give added value to the users. • Apps are not a trend. They are a solution. • Only develop apps if you are sure that you solve a problem of your user
  28. 28. Retention is the key! #2 Test, test & test with BFF (MKT and IT) #1 Don’t forget to add value to your user #3 Growth matters but never forget your users
  29. 29. Always listen to your users!
  30. 30. Now it’s time for Q&A! Thank you and enjoy this evening! @vestorach vestorach@e-growing.com

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