The truth is that in many companies we are focus on acquisition. Acquisition is expensive and we can say that if you have a good Budget, it’s not quite complicated. But what happen once the users have downloaded your app? Most of them never come back.
We all want to be one of those 5 apps and I supose that you all now want to shout to you users: please open my app! I have to tell you that this is not the best way…. What we need is to get close to the users.
Their main focus: to get Sofia Vergara as a spokesperson
Money can bring you downloads but not users
Users forget to visit us/complete the forms/come back. Marketing automation tools help us personalizing the messages of these notifications
1000 Daily active users compared to 2M citizens in Barcelona city
My first thought was: Houston, we have a problem
Benidorm, a small village…now full of skyscrapers…but quality?? My second thought was: do the Barcelona city hall need so many apps?!
Mobile Moments 2016 - Vanessa Estorach | Women in Mobile
To Retain Or Not to
Vanessa Estorach Cavaller