Business communication is any communication used to promote and sell products and services. It is important for exchanging information, making plans, reaching agreements, and conducting sales both internally and externally. There are different types of internal communication such as upward, downward, and horizontal, as well as external communication with people outside the company. Effective business communication leads to increased sales, credibility, efficiency, and profits by improving performance, goodwill, image, and achieving organizational goals and customer satisfaction. Common methods of business communication include emails, reports, presentations, telephone calls, forums, and face-to-face interactions.

1. BUSINESS COMMUNICATION

2. WHAT IS BUSINESS COMMUNICATION ? Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

3. IMPORTANCE OF BUSINESS COMMUNICATION Exchanging information Exchanging options Making plans and proposals Reaching agreement Executing decisions Sending and fulfilling orders Conducting sales

4. TYPES OF BUSINESS COMMUNICATION Internal Communication Communication within an organization is called “Internal Communication”. External Communication Communication with people outside the company is called “external communication”.

5. Internal Communication UPWARD DOWN WARD HORIZONTAL Dealing with the same or similar rank in an organization Subordinates - superiors Superiors - Subordinates Solving problems Accomplishing tasks Improving teamwork Building goodwill Boosting efficiency Exchange information Offer ideas Express enthusiasm Achieve job satisfaction Provide feedback Transmit vital information Give instructions Encourage 2-way discussion Announce decisions Seek cooperation Provide motivation Boost morale Increase efficiency Obtain feedback

6. External Communication External Communication leads to better; Sales volume Public credibility Operational efficiency Company profits It improves Overall performance Public goodwill Corporate image It helps to achieve Organizational goals Customer satisfaction

7. Methods of Communications in Business Provide an instantaneous medium of written communication worldwide E-mails Web-based For better and improved communication, anytime anywhere Reports Documenting the activities of any department scientific reports, recommendation reports, white papers, annualreports, auditor's reports, workplace reports, census reports, trip reports, progress reports, investigative reports, budget reports, creditreports, appraisal reports, inspection reports, military reports, bound reports, etc. Involving audiovisual materials, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; Presentations Telephoned Allow s long distance speech; forum boards Posting information at a centralized location face-to-face Personal should be succeeded by a written follow-up

8. Ways to Improve Business Communication Know the difference between features versus benefits. Always strive to improve on your vocabulary have some pre-formatted letters to address different types of situations Be short and to the point When you attend a meeting, be sure your presence is felt by the questions or answers you give

9. Ways to Improve Business Communication Avoid passive voice. Always make use of the spell-checking facilities on your email or word processing programs Improve your ability to listen, and you are halfway to being a good business communicator Do some competitive research, and use that research to enhance your marketing materials.