2. The world’s largest professional network
1
>8M
Decision Makers
200M+
1
1
>2.6M
Members Worldwide Company Pages
Growing at approximately two members per second
1
>2B
Member Updates per Week
As of September 30, 2012
3. The power of LinkedIn’s network effects
Member growth
and engagement
Relevant Critical
and valuable mass
products of data
and services Technology
platform
5. Social Marketing
Create a Attract an Engage
Presence Audience with Content
• Company Page • Targeted Media • Status Updates
• Groups • Followers • Content Ads
AMPLIFY
Followers, Status Updates, Plugins, Sharing, Recommendation Ads
ANALYZE AND REFINE
Data, Insights and Analytics
5
6. Social Selling
Find Right Know What Navigate
Person to Say Best Path
• Adv. Search • Insights • Networks
• Groups & Signals • Updates/Signals • TeamLink
AMPLIFY
Followers, Status Updates, Plugins, Sharing, Recommendations
ANALYZE AND REFINE
Dashboards, Insights
6
10. Social data can surface insights in several areas
Who they Whom do What are they
are… they know… doing…
Name Inside/Outside Company
New Connections
Background In Industry
Activity Updates
Interests By Geography
Adding to Profile
Company Recommendations
What are prospects & customers
likely to want to do in the future?
10
11. Social Selling Index
Ranks and tracks company utilization of LinkedIn as a social
selling tool.
• Visibility into company’s social
selling activities
• Identify opportunities fro
improvement
• Benchmark companies against
peers and competitors
11
12. Social Proximity Index
Assigns new leads and opportunities to sales professionals
based upon their relationships.
12
