TMwww.pragmaticlearning.in
Social Media and Web 2.0 in      Higher Education                   March 2012
Web 2.0 - Myths    Its justEntertainment                 Youth Tool  & Gossip                              Anyone can     ...
Benefits from Web 2.0                           Students : Ready forInstitution of Choice        Life as Lifelong-        ...
AN INTEGRATED APPROACHLEVERAGING EXTERNAL AND INTERNALCONSTITUENCIES …
The Community EXTERNAL                                                                   Media &                          ...
The External Constituency                                               Media &                                           ...
Internal Constituency                                     Internet and New Media           Director &            Council  ...
THE METHODOLOGY …
The Methodology                    Diagnostic                 Planning           Implementation          Implementation   ...
Application Framework (Illustrative)                                                                           APPLICATION...
www.pinterest.com/pragmaticlearn                    google+                                                   BLOG - www.p...
www.pragmaticlearning.in                                      raj@pragmaticlearning.in                                    ...
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Social Media and Web 2.0 in Higher Education - An Approach

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A suggested approach how Higher Education institutions can leverage Social Media and Web 2.0 to engage their internal and external constituencies

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  • And owing to universal nature of Web 2.0, a few MYTHS have emerged.Its just entertainment and gossip. Yes. But in addition there is content being shared as well – newsitems, notes, reports.Youth tool – It is also a youth tool, including youths above the age of 50. Just look at Some Indian politicians and senior filmstars who are on twitter.FREE and Easy – Agree. But only if you have time, money and inclination to INVEST.Anyone Can do – Yes. But not all the time.Its only Marketing – That is how Web 2.0 has become popular, but its utility for Education can be leveraged.
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  • Social Media and Web 2.0 in Higher Education - An Approach

    1. 1. TMwww.pragmaticlearning.in
    2. 2. Social Media and Web 2.0 in Higher Education March 2012
    3. 3. Web 2.0 - Myths Its justEntertainment Youth Tool & Gossip Anyone can FREE & Easy Do Its only Marketing
    4. 4. Benefits from Web 2.0 Students : Ready forInstitution of Choice Life as Lifelong- Learners Benefits Increased CorporateThought Leadership Collaboration
    5. 5. AN INTEGRATED APPROACHLEVERAGING EXTERNAL AND INTERNALCONSTITUENCIES …
    6. 6. The Community EXTERNAL Media & INTERNAL Websites University Suppliers Prospective Sponsor StaffCommunity Creation, Engagement, Lifelong-Learning Director & Management & Council Prospective Perspective Regulator Maintenance Students BIMTECH Faculty Students Library Corporate Key Persons Research Alumni Centers & Forums Institutions Academia
    7. 7. The External Constituency Media & Websites Internet and New Media University Suppliers Activity Benefits Student Timely Recruitment Prospective Sponsor Recruitment Year-Round Engagement Staff Media Budget Savings Personal Touch Industry Corporate continuously connected to Prospective Placement Student Initiatives, Recognitions &Regulator Students Media mentions Institute Staff Hiring Cutting-Edge Institute Profile; an Institute of Choice Fund Raising Engaged and Informed Alumni likely to Key Corporate Persons participate in Institute Development Market Informed Media on the cutting-edge Communication of Institute Happenings Research Collaboration Increased Partnerships with other Alumni Centers & Forums Schools, Academia and Centers Institutions Academia Community Creation, Engagement, Management & Maintenance
    8. 8. Internal Constituency Internet and New Media Director & Council Activity Tools Benefits Lectures Online Repeats, Classroom time Video for Queries & DiscussionsStudents Faculty Assignments Wiki, Faculty, Peer & global Blogs feedback, Record & Retrieval Group Work Google Version control, Real-Time Apps feedback, Corporate Library Readiness Sharing Diigo Group Learning & Lifelong-Learning Productivity Perspective Knowledge PLE, e- Class Notes for Life, Management portfolio Independent Learning
    9. 9. THE METHODOLOGY …
    10. 10. The Methodology Diagnostic Planning Implementation Implementation 3 Weeks 4 Weeks 5 Weeks As-Is Assessment Objective Setting Build Maintain • Secondary Research • Case Studies • Team – Roles and • Active – Online / Offline • Interviews • Record Aspirations & Responsibilities  Outreach Phases Diagnostic Report Commitment • Presence across Web 2.0  Events • Define Objectives • Initial Communication • Passive through Content • Training  Inhouse • Engagement Calendar  Purposeful • Process  Repurposing  Interventional • Respond / Acknowledge  Auto Feeds • Campaigns Implementation System • Iterate Calendar Plan DiagnosticDeliverable Presentation Manual Report
    11. 11. Application Framework (Illustrative) APPLICATION TYPES ENGAGEMENT Activities Social Online Collaboration Bookmarking Communication Location Services Networking Publishing Tools OutreachActive - Online and Offline Events Inhouse ContentPassive - Content Purposeful Content # Repurposing# Content – Scope of Pragmatic Learning • Imagery • Sourcing • Creative Posting • Repurposing • Acknowledgement
    12. 12. www.pinterest.com/pragmaticlearn google+ BLOG - www.pragmaticlearning.in/blogwww.linkedin.com/companies/pragmatic-learning Newsletter www.pragmaticlearning.in facebook www.facebook.com/pragmaticlearning YouTube www.youtube.com/pragmaticlearning www.twitter.com/pragmaticlearn www.slideshare.net/pragmaticlearning
    13. 13. www.pragmaticlearning.in raj@pragmaticlearning.in (+91) – 971 724 0021 TM © 2012 Pragmatic Learning Pvt. Ltd.

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