Convergence Culture is the
bringing together of all media.
This presentation will discuss
what convergence culture is
and the different types of
Social or Organic
Definition – Henry Jenkins
Media convergence is an idea that the industry have
which involves all media merging together to be
controlled by one central “box”
Henry Jenkins Says “Media convergence is an ongoing
process, occurring at various intersections of media
technologies, industries, content and audiences.”
Bringing together old and new media with in one single
An example of this would be combining video games
with television or music. Or even combining movies
with social network sites.
This is converting media into digital technology. For
example viewing a book online. This is taking old media
(a book) and converging it into new technology.
This therefore shows that new media is not completely
new however old media has developed through the
help of convergence.
This is the linking of companies to media for example
Time Warner controls books, games, web, music.
This has seen the release of such things as Harry
Potter, Pokémon and Tomb Raider which are well
known for their books, games and films.
This is to do with the globalization of media.
Media is shared and spread around the world which
causes it to become globalized because of the interest
from different cultures.
Social or Organic Convergence
Basically this means when some one is media stacking
(using many different forms of media at one time. For
example; writing a presentation whilst listening to music
and searching on facebook).
This is when consumers are empowered to edit,
annotate and create content. Examples of this could
include social network sites or wikis.
To conclude, media convergence has allowed media to
become a big part of our lives.
Through the 5 different convergence types we can see
how the media affects us in different ways and how we
have developed media over the years.
We think that there is also room for further
development in the future.