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What is Convergence
Culture?
Introduction
 Convergence Culture is the
bringing together of all media.
This presentation will discuss
what convergence ...
Definition – Henry Jenkins
 Media convergence is an idea that the industry have
which involves all media merging together...
General Definition
 Bringing together old and new media with in one single
creation.
 An example of this would be combin...
Technological Convergence
 This is converting media into digital technology. For
example viewing a book online. This is t...
Economic Convergence
 This is the linking of companies to media for example
Time Warner controls books, games, web, music...
Global Convergence
 This is to do with the globalization of media.
 Media is shared and spread around the world which
ca...
Social or Organic Convergence
 Basically this means when some one is media stacking
(using many different forms of media ...
Cultural Convergence
 This is when consumers are empowered to edit,
annotate and create content. Examples of this could
i...
Conclusion
 To conclude, media convergence has allowed media to
become a big part of our lives.
 Through the 5 different...
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What is convergence culture

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What is convergence culture

  1. 1. What is Convergence Culture?
  2. 2. Introduction  Convergence Culture is the bringing together of all media. This presentation will discuss what convergence culture is and the different types of convergence;  Technological  Economic  Global  Social or Organic  Cultural
  3. 3. Definition – Henry Jenkins  Media convergence is an idea that the industry have which involves all media merging together to be controlled by one central “box”  Henry Jenkins Says “Media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences.”
  4. 4. General Definition  Bringing together old and new media with in one single creation.  An example of this would be combining video games with television or music. Or even combining movies with social network sites.
  5. 5. Technological Convergence  This is converting media into digital technology. For example viewing a book online. This is taking old media (a book) and converging it into new technology.  This therefore shows that new media is not completely new however old media has developed through the help of convergence.
  6. 6. Economic Convergence  This is the linking of companies to media for example Time Warner controls books, games, web, music.  This has seen the release of such things as Harry Potter, Pokémon and Tomb Raider which are well known for their books, games and films.
  7. 7. Global Convergence  This is to do with the globalization of media.  Media is shared and spread around the world which causes it to become globalized because of the interest from different cultures.
  8. 8. Social or Organic Convergence  Basically this means when some one is media stacking (using many different forms of media at one time. For example; writing a presentation whilst listening to music and searching on facebook).
  9. 9. Cultural Convergence  This is when consumers are empowered to edit, annotate and create content. Examples of this could include social network sites or wikis.
  10. 10. Conclusion  To conclude, media convergence has allowed media to become a big part of our lives.  Through the 5 different convergence types we can see how the media affects us in different ways and how we have developed media over the years.  We think that there is also room for further development in the future.

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