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NEXT Co., Ltd.
Introduction of
“HOME’S”;
No.1 Real Estate
Information Service in
Japan
Introduction of HOME’S
Table of Contents
1
Expansion Outside of Japan
New Products
http://www.homes.co.jp/
No.1 internet information service
“specialized” in Real Estate
Real Estate Portal “HOME’S”
2
HOME’S Service Line-up
HOME’S is “One-stop marketplace” covering the whole living life.
3
For example, when looking for real estate information
Solved by the real estate
information portal “HOME’S”
Eager to remove the “in-” and “dis-”
such as
inconvenience, insecurity, dissatisfa
ction, distrust and information
asymmetry in the world
NEXT Company Credo and Business Principles
4
4,459
7,433
8,927
10,780 10,738
10,320
11,962
Expected
14,676
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014 E
Historical Revenue of NEXT Revenue comparison (FY2013)
(Unit:USD Million)
(Unit:JPY)
Source: NEXT IR
Source: company financial report. FY2013 ended at the end of Dec. 2013, except for
REA (ended at the end of Jun. 2013) and NEXT (ended at the end of Mar. 2014).
US$1=101.8, £1=169.5, A$1=91.5
• Over 15 years internet business experience
• Listed on Tokyo Stock Exchange “Section One”
• Real estate portal with USD120M revenue
Business Performance
6
0 100 200 300 400 500 600 700
SouFun
REA
Move
Zillow
Rightmove
NEXT
Trulia
iProperty
Properties
on HOME’S
4,200,000
properties
Empty
Residential
Properties
in Japan
7,560,000
properties
10,000
Broker
offices
52,000
offices
Real Estate
Offices
(Paid clients)
on HOME’S
“Organized”
Real Estate
Offices
in Japan
Properties Real Estate Broker Offices
As of Dec. 2012 As of Dec. 2012
All
Residential
Properties
in Japan
All
Real Estate
“Offices”
in Japan
57,590,700
properties
375,000 “offices”
(inc. individuals and
small offices)
HOME’S Japan – a Rich Source of Information
HOME’S contains a wealth of property information posted by affiliate
realtor offices. Our network is expanding steadily every day.
7
8
HOME'S won the “triple crown”
Number of
properties
Number
of users
Ease of
use
* Number 1 in total number of properties: According to study by Nikkei Trendy Net (posted July 26, 2013)
* Number 1 in number of users: According to study by Nielsen NetView (access from home and workplace computers, April 2013 data)
* Number 1 in ease of use: According to the Gomez real estate information (rental / sale) site ranking [November 2012] (released in December 2012)
1.8mil.
1.5mil.
2.0mil.
100
200
300
400
1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月
2011年 2012年 2013年
Competitor A
Competitor B Competitor C
Over 4.0mil.
2011 2012
(in 10,000)
Greatest Number of Properties Listed#1
Greatest Number of Properties Listed
HOME’S
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb.
2011 2013
Source: NEXT
9
Smartphone App downloaded 2mil. times
※Rakuten Real Estate lists properties from HOME’S, making total Users = 5.31M
From The Nielson Company - total of access from both home and office computers – as of
Jan., 2013.
Site Name Company
Users
(in million)
HOME'S NEXT Co., Ltd. 3.52
suumo Recruit Co., Ltd. 2.70
Yahoo! Real Estate Yahoo! Japan Corp. 2.00
Rakuten Real Estate※ Rakuten, Inc. 1.79
at home At Home Co., Ltd. 1.25
CHINTAI CHINTAI Group 1.08
O-uccino Homeadvisor, inc. 0.54
Sumaity Kakaku.com Inc. 0.39
HOME ADPARK ADPARK Communications 0.13
Greatest number of Users among Portals#1
Greatest Number of Users
※ As of Apr. 30, 2013
Also received #1 in category ranking in
App Store (Free Apps category)
10
※ presented by Tribeck Strategies, April 5, 2012
Usability No.1 in both PC site and Smartphone Site#1
Rank Company/Site Name
Total
Score
Clarity
Score
1. HOME’S 86.71 100.00
2. Nomura Securities (Stock Trading) 86.22 90.00
3. ZOZO Town (Fashion EC) 85.04 88.00
4. House Foods (Corporate - Food) 84.67 100.00
5. Tokyo Metro (Corporate - Transportation) 84.04 93.00
6. Kakaku.com (EC) 83.62 83.70
7. United Arrows (Corporate - Fashion) 83.35 90.40
8. Nissan Motor (Corporate - Automobile) 82.36 88.60
9. At Home (Real estate portal) 82.27 90.00
10. Amazon.com (EC) 82.02 68.80
Chosen as “Greatest Clarity and Easiest to Use” among
30 smartphone websites covering all industries.
Easiest to Use
Rank Company/Site Name
Usablity
Score
1. HOME’S 7.59
2. SUUMO 6.75
3. at home 5.09
4. 21 style by Century 21 4.88
5. Re-house by Mitsui Fudosan Realty 4.15
6. HOME ADPARK 4.14
7. O-uccino 3.73
Chosen as “Easiest to Use” among 7 major real estate
portal sites for PC.
※ presented by Gomez, Dec. 5, 2012
11
Introduction of HOME’S
Table of Contents
12
Expansion Outside of Japan
New Products
Taiwan: invested in a local portal
Currently in Indonesia, Taiwan and Thailand
13
Thailand: Sales partnership with a real
estate service company
Indonesia: Joint Venture
1. Invest in a local portal
(incl. acquisition)
Will consider various entry methods for new countries
14
2. Form a Joint Venture
3. Enter a Marketing Partnership
NEXT
Japan
Your
company
NEXT
Japan
Joint
Venture
Your
company
NEXT
Japan
Local
HOME’S
Your
company
traffic
propertie
s
Your CompanyLocal HOME’S
Your Company
We are open to 2 ways of Marketing Partnership
15
3-A. send traffic at Detail Page (like Mitula)
3-B. send traffic when the user makes inquiry
Iwata User make
inquiry
Local HOME’S
Detail Page
List Page
(search
result
page)
Search
User makes
inquiry
Detail Page
List Page
(search
result
page)
Search
0
5
10
15
20
25
30
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013
Major keyword
average ranking*
*The average for “leasing” “lease condominium,” “condominium,” “previously-owned
condominium,” “apartment,” “new condominium,” “single family house” and “new house”
With strength in SEO, we can send traffic to your
site
(Unit:
rank)
Introduction of HOME’S
Table of Contents
17
Expansion Outside of Japan
New Products
(URL:http://www.youtube.com/watch?v=pZ6xrMwqUoQ)
New Product
“HOME’S Heyakuru!”
iOS7 OS-compatible iPad application for searching for a room to rent
18

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New products from homes.co.jp in japan part 1

  • 1. NEXT Co., Ltd. Introduction of “HOME’S”; No.1 Real Estate Information Service in Japan
  • 2. Introduction of HOME’S Table of Contents 1 Expansion Outside of Japan New Products
  • 3. http://www.homes.co.jp/ No.1 internet information service “specialized” in Real Estate Real Estate Portal “HOME’S” 2
  • 4. HOME’S Service Line-up HOME’S is “One-stop marketplace” covering the whole living life. 3
  • 5. For example, when looking for real estate information Solved by the real estate information portal “HOME’S” Eager to remove the “in-” and “dis-” such as inconvenience, insecurity, dissatisfa ction, distrust and information asymmetry in the world NEXT Company Credo and Business Principles 4
  • 6.
  • 7. 4,459 7,433 8,927 10,780 10,738 10,320 11,962 Expected 14,676 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 E Historical Revenue of NEXT Revenue comparison (FY2013) (Unit:USD Million) (Unit:JPY) Source: NEXT IR Source: company financial report. FY2013 ended at the end of Dec. 2013, except for REA (ended at the end of Jun. 2013) and NEXT (ended at the end of Mar. 2014). US$1=101.8, £1=169.5, A$1=91.5 • Over 15 years internet business experience • Listed on Tokyo Stock Exchange “Section One” • Real estate portal with USD120M revenue Business Performance 6 0 100 200 300 400 500 600 700 SouFun REA Move Zillow Rightmove NEXT Trulia iProperty
  • 8. Properties on HOME’S 4,200,000 properties Empty Residential Properties in Japan 7,560,000 properties 10,000 Broker offices 52,000 offices Real Estate Offices (Paid clients) on HOME’S “Organized” Real Estate Offices in Japan Properties Real Estate Broker Offices As of Dec. 2012 As of Dec. 2012 All Residential Properties in Japan All Real Estate “Offices” in Japan 57,590,700 properties 375,000 “offices” (inc. individuals and small offices) HOME’S Japan – a Rich Source of Information HOME’S contains a wealth of property information posted by affiliate realtor offices. Our network is expanding steadily every day. 7
  • 9. 8 HOME'S won the “triple crown” Number of properties Number of users Ease of use * Number 1 in total number of properties: According to study by Nikkei Trendy Net (posted July 26, 2013) * Number 1 in number of users: According to study by Nielsen NetView (access from home and workplace computers, April 2013 data) * Number 1 in ease of use: According to the Gomez real estate information (rental / sale) site ranking [November 2012] (released in December 2012)
  • 10. 1.8mil. 1.5mil. 2.0mil. 100 200 300 400 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 2011年 2012年 2013年 Competitor A Competitor B Competitor C Over 4.0mil. 2011 2012 (in 10,000) Greatest Number of Properties Listed#1 Greatest Number of Properties Listed HOME’S Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. 2011 2013 Source: NEXT 9
  • 11. Smartphone App downloaded 2mil. times ※Rakuten Real Estate lists properties from HOME’S, making total Users = 5.31M From The Nielson Company - total of access from both home and office computers – as of Jan., 2013. Site Name Company Users (in million) HOME'S NEXT Co., Ltd. 3.52 suumo Recruit Co., Ltd. 2.70 Yahoo! Real Estate Yahoo! Japan Corp. 2.00 Rakuten Real Estate※ Rakuten, Inc. 1.79 at home At Home Co., Ltd. 1.25 CHINTAI CHINTAI Group 1.08 O-uccino Homeadvisor, inc. 0.54 Sumaity Kakaku.com Inc. 0.39 HOME ADPARK ADPARK Communications 0.13 Greatest number of Users among Portals#1 Greatest Number of Users ※ As of Apr. 30, 2013 Also received #1 in category ranking in App Store (Free Apps category) 10
  • 12. ※ presented by Tribeck Strategies, April 5, 2012 Usability No.1 in both PC site and Smartphone Site#1 Rank Company/Site Name Total Score Clarity Score 1. HOME’S 86.71 100.00 2. Nomura Securities (Stock Trading) 86.22 90.00 3. ZOZO Town (Fashion EC) 85.04 88.00 4. House Foods (Corporate - Food) 84.67 100.00 5. Tokyo Metro (Corporate - Transportation) 84.04 93.00 6. Kakaku.com (EC) 83.62 83.70 7. United Arrows (Corporate - Fashion) 83.35 90.40 8. Nissan Motor (Corporate - Automobile) 82.36 88.60 9. At Home (Real estate portal) 82.27 90.00 10. Amazon.com (EC) 82.02 68.80 Chosen as “Greatest Clarity and Easiest to Use” among 30 smartphone websites covering all industries. Easiest to Use Rank Company/Site Name Usablity Score 1. HOME’S 7.59 2. SUUMO 6.75 3. at home 5.09 4. 21 style by Century 21 4.88 5. Re-house by Mitsui Fudosan Realty 4.15 6. HOME ADPARK 4.14 7. O-uccino 3.73 Chosen as “Easiest to Use” among 7 major real estate portal sites for PC. ※ presented by Gomez, Dec. 5, 2012 11
  • 13. Introduction of HOME’S Table of Contents 12 Expansion Outside of Japan New Products
  • 14. Taiwan: invested in a local portal Currently in Indonesia, Taiwan and Thailand 13 Thailand: Sales partnership with a real estate service company Indonesia: Joint Venture
  • 15. 1. Invest in a local portal (incl. acquisition) Will consider various entry methods for new countries 14 2. Form a Joint Venture 3. Enter a Marketing Partnership NEXT Japan Your company NEXT Japan Joint Venture Your company NEXT Japan Local HOME’S Your company traffic propertie s
  • 16. Your CompanyLocal HOME’S Your Company We are open to 2 ways of Marketing Partnership 15 3-A. send traffic at Detail Page (like Mitula) 3-B. send traffic when the user makes inquiry Iwata User make inquiry Local HOME’S Detail Page List Page (search result page) Search User makes inquiry Detail Page List Page (search result page) Search
  • 17. 0 5 10 15 20 25 30 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 Major keyword average ranking* *The average for “leasing” “lease condominium,” “condominium,” “previously-owned condominium,” “apartment,” “new condominium,” “single family house” and “new house” With strength in SEO, we can send traffic to your site (Unit: rank)
  • 18. Introduction of HOME’S Table of Contents 17 Expansion Outside of Japan New Products
  • 19. (URL:http://www.youtube.com/watch?v=pZ6xrMwqUoQ) New Product “HOME’S Heyakuru!” iOS7 OS-compatible iPad application for searching for a room to rent 18