5. For example, when looking for real estate information
Solved by the real estate
information portal “HOME’S”
Eager to remove the “in-” and “dis-”
such as
inconvenience, insecurity, dissatisfa
ction, distrust and information
asymmetry in the world
NEXT Company Credo and Business Principles
4
8. Properties
on HOME’S
4,200,000
properties
Empty
Residential
Properties
in Japan
7,560,000
properties
10,000
Broker
offices
52,000
offices
Real Estate
Offices
(Paid clients)
on HOME’S
“Organized”
Real Estate
Offices
in Japan
Properties Real Estate Broker Offices
As of Dec. 2012 As of Dec. 2012
All
Residential
Properties
in Japan
All
Real Estate
“Offices”
in Japan
57,590,700
properties
375,000 “offices”
(inc. individuals and
small offices)
HOME’S Japan – a Rich Source of Information
HOME’S contains a wealth of property information posted by affiliate
realtor offices. Our network is expanding steadily every day.
7
9. 8
HOME'S won the “triple crown”
Number of
properties
Number
of users
Ease of
use
* Number 1 in total number of properties: According to study by Nikkei Trendy Net (posted July 26, 2013)
* Number 1 in number of users: According to study by Nielsen NetView (access from home and workplace computers, April 2013 data)
* Number 1 in ease of use: According to the Gomez real estate information (rental / sale) site ranking [November 2012] (released in December 2012)
10. 1.8mil.
1.5mil.
2.0mil.
100
200
300
400
1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月
2011年 2012年 2013年
Competitor A
Competitor B Competitor C
Over 4.0mil.
2011 2012
(in 10,000)
Greatest Number of Properties Listed#1
Greatest Number of Properties Listed
HOME’S
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb.
2011 2013
Source: NEXT
9
11. Smartphone App downloaded 2mil. times
※Rakuten Real Estate lists properties from HOME’S, making total Users = 5.31M
From The Nielson Company - total of access from both home and office computers – as of
Jan., 2013.
Site Name Company
Users
(in million)
HOME'S NEXT Co., Ltd. 3.52
suumo Recruit Co., Ltd. 2.70
Yahoo! Real Estate Yahoo! Japan Corp. 2.00
Rakuten Real Estate※ Rakuten, Inc. 1.79
at home At Home Co., Ltd. 1.25
CHINTAI CHINTAI Group 1.08
O-uccino Homeadvisor, inc. 0.54
Sumaity Kakaku.com Inc. 0.39
HOME ADPARK ADPARK Communications 0.13
Greatest number of Users among Portals#1
Greatest Number of Users
※ As of Apr. 30, 2013
Also received #1 in category ranking in
App Store (Free Apps category)
10
12. ※ presented by Tribeck Strategies, April 5, 2012
Usability No.1 in both PC site and Smartphone Site#1
Rank Company/Site Name
Total
Score
Clarity
Score
1. HOME’S 86.71 100.00
2. Nomura Securities (Stock Trading) 86.22 90.00
3. ZOZO Town (Fashion EC) 85.04 88.00
4. House Foods (Corporate - Food) 84.67 100.00
5. Tokyo Metro (Corporate - Transportation) 84.04 93.00
6. Kakaku.com (EC) 83.62 83.70
7. United Arrows (Corporate - Fashion) 83.35 90.40
8. Nissan Motor (Corporate - Automobile) 82.36 88.60
9. At Home (Real estate portal) 82.27 90.00
10. Amazon.com (EC) 82.02 68.80
Chosen as “Greatest Clarity and Easiest to Use” among
30 smartphone websites covering all industries.
Easiest to Use
Rank Company/Site Name
Usablity
Score
1. HOME’S 7.59
2. SUUMO 6.75
3. at home 5.09
4. 21 style by Century 21 4.88
5. Re-house by Mitsui Fudosan Realty 4.15
6. HOME ADPARK 4.14
7. O-uccino 3.73
Chosen as “Easiest to Use” among 7 major real estate
portal sites for PC.
※ presented by Gomez, Dec. 5, 2012
11
14. Taiwan: invested in a local portal
Currently in Indonesia, Taiwan and Thailand
13
Thailand: Sales partnership with a real
estate service company
Indonesia: Joint Venture
15. 1. Invest in a local portal
(incl. acquisition)
Will consider various entry methods for new countries
14
2. Form a Joint Venture
3. Enter a Marketing Partnership
NEXT
Japan
Your
company
NEXT
Japan
Joint
Venture
Your
company
NEXT
Japan
Local
HOME’S
Your
company
traffic
propertie
s
16. Your CompanyLocal HOME’S
Your Company
We are open to 2 ways of Marketing Partnership
15
3-A. send traffic at Detail Page (like Mitula)
3-B. send traffic when the user makes inquiry
Iwata User make
inquiry
Local HOME’S
Detail Page
List Page
(search
result
page)
Search
User makes
inquiry
Detail Page
List Page
(search
result
page)
Search
17. 0
5
10
15
20
25
30
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013
Major keyword
average ranking*
*The average for “leasing” “lease condominium,” “condominium,” “previously-owned
condominium,” “apartment,” “new condominium,” “single family house” and “new house”
With strength in SEO, we can send traffic to your
site
(Unit:
rank)