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10 Facts About Japanese Market

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10 Facts About Japanese Market

  1. 1. 10 FACTS ABOUT JAPANESE MOBILE APP MARKET - THE MOST LUCRATIVE GAMING APP MARKET IN THE WORLD AYA YAMADA OVERSEAS BUSINESS REPRESENTATIVE AT ADINNOVATION. INC. HTTP://ADINNOVATION.CO.JP/EN HTTP://WWW.LINKEDIN.COM/PROFILE/VIEW?ID=176513162
  2. 2. About Us
  3. 3. Mar, 2010 Established Jul, 2013 Raised $1.6 million USD Jan, 2014 Partnered with Digital Advertising Consortium We have supported over 4 digital numbers of applications as of Apr 2014. Contacts: info@adinnovation.jp http://adinnovation.co.jp/en/ http://www.linkedin.com/company/adinnovatio n-inc Leading Marketing Firm For Smartphone Apps
  4. 4. Aya Jennifer Yamada (Аюша) Overseas Business Representative at Adinnovation. Inc Business Careers Apr, 2011 Rakuten, Inc. Web application engineer QA & localization lead for Kobo, Toronto-based eBook company Nov, 2013 Adinnovation, Inc. Representative of overseas business development Staying in Moscow!
  5. 5. 100 Facts About Japanese Market - the most lucrative gaming app market in the world
  6. 6. 10 Facts About Japanese Market - the most lucrative gaming app market in the world
  7. 7. 0 50 100 150 200 250 300 350 400 OCT, 2012 OCT, 2013 INDEXEDREVENUE COMBINED IOS APP STORE & GOOGLE PLAY MONTHLY APP REVENUE Jap US South Korea UK #1 TOP Market In The World Source: http://inbound.appannie.com/japan-spotlight-revenue-inflecti
  8. 8. Source: Puzzles and Dragons 26 Million Downloads (Total) 100 Million USD /month (Estimated OP) Free-to-play >> Paid Apps In App Purchase >> Paid #2 Because Of Gaming Apps
  9. 9. Source: http://jp.techcrunch.com/2014/03/26/jp20140325-japan-smartphone-a $9.6 $10.8 $3.0 $5.4 $0.0 $2.0 $4.0 $6.0 $8.0 $10.0 $12.0 2012 2013 All Games (incl. S & H) Smartphone Games (Billion USD) + 178% YoY Consumer Games 2.5 Billion USD #3 Bigger Than Consumer Game Market
  10. 10. Source: http://jp.techcrunch.com/2014/03/26/jp20140325-japan- $1.31 $3.12 $4.20$1.70 $2.25 $2.25 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00 2012 2013 2014 Market Size Of Smartphone Gaming App (Native Apps Vs. Browser Games) Browser Games Market Native Apps Market (Billion USD) + 237% YoY + 133% YoY #4 Native Apps > Browser Games
  11. 11. Source: 73.7 68.4 59.8 54.1 46.0 41.9 18.9 27.0 34.7 40.2 49.2 54.0 0.0 20.0 40.0 60.0 80.0 100.0 120.0 Aug, 2011 Feb, 2012 Aug, 2012 Feb, 2013 Aug, 2013 Feb, 2014 OWNERSHIP OF FEATURE PHONE/ PHS VS. SMART PHONE Feature phone & PHS Smartphone(%) = 69 million users #5 Smartphone Coverage Is Still Growing
  12. 12. Source: http://www.videoi.co.jp/release/20140227.html 40% Of Them Uses iPhone
  13. 13. #6 Wide Range Of Target Users Source: http://hitracking.net/blog/news/infographicsmartphon
  14. 14. Based On The History Of Monthly Subscription As Feature Phone Purchase Rington e Gam es Comi cs Source: 2008 2009 2010 2011 4.7 5.4 6.2 6.4 Wallpap er Decorated Email (Market Size Of Digital Contents, Billion USD) 1999 -
  15. 15. 2002 - 2007 - 2004 - 2007 -
  16. 16. #7 PR Campaign, Before & After Launch Basic Marketing method 【 AD media 】 CPI AD, ADNW Succeeded AD in Phase 1 & 2 【AD media】 CPI Reward AD (Incentivized Ad) 【Ad Media】 Pre Registration, Reviews media, and Free actions 【 Measures schedule 】 Ranking Launch ~1st Month DL number Ranking When rankings rise effect settled For Potential users For Royal Users Phase 1 Phase 2 Phase 3 For Expected users
  17. 17. Wall Jack In Shibuya Sta. Yamanote Line TV Commercial #8 Even At The Station, TV Commercial, etc… Eye-catchy Digital Ads Strategy Guides
  18. 18. #8 Even At The Station, TV Commercial, etc… Nyanko Daisenso (Cat Wars) 20 million DLs Magician and Wiz of the Black Cat 27 million DLs © Colopl© Ponos
  19. 19. #9 More Like Service Industry, Not Manufacturing
  20. 20. High ARPU or Law ARPU Keyword
  21. 21. Position Map High ARPU Law ARPU Large DAU Small DAU
  22. 22. © GungHo Online Entertainment
  23. 23. Be Strategic To Acquire Japanese Users Promotion MonetizationAnalytics
  24. 24. Source: http://www.distimo.com/leaderboards/google-play-store/japan/all- 500,000 USD + per month, per title, ranked within #100 ‘Small is the new Big’
  25. 25. #10 Be accurate and attentive to details. Happy Pockets Happy Turn Happy Powders
  26. 26. Contact Us! info@adinnovation.jp http://adinnovation.co.jp/en/ http://www.linkedin.com/comp any/adinnovation-inc-

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