This is a presentation provided at DevGAMM Minsk 2014, titled «Big titles in Japan except for Puzzle & Dragons». It elaborated on how Puzzle & Dragons dropped out from #1 and how the focus shifted to other projects like MonsterStrikes etc, why MMO PRG games and non-Japanese titles (that weren’t so popular before) experienced rapid growth and why all titles on the rankings have already shifted to native apps.

1. AYA YAMADA
MANAGER OF OVERSEAS BUSINESS SECTION & MOSCOW OFFICE
AT ADINNOVATION. INC.
HTTP://ADINNOVATION.CO.JP/EN/
HIT HAPPENS
In Japan
- Big Titles In Addition To Puzzle & Dragons

2. Mar, 2010 Established in Tokyo
Jul, 2013 Raised $1.6 million USD
Jan, 2014 Partnered with DAC
Aug, 2014 Partnered with BumbleBee
September, 2014
Opened our office in Moscow, Russia!
Aug, 2013 Started app publishing
business with Chinese gaming studio
© 2014 Adinnovation Inc.

3. AYA JENNIFER YAMADA (АЮША)
MANAGER OF OVERSEAS BUSINESS SECTION
& MOSCOW OFFICE
AT ADINNOVATION. INC
Business Careers
Apr, 2011 Rakuten, Inc.
Web application engineer
QA & localization lead for Kobo,
Toronto-based eBook company
Nov, 2013 Adinnovation, Inc.
Representative of overseas business development
Moved to Moscow in September 2014!
© 2014 Adinnovation Inc.

4. © 2014 Adinnovation Inc.
Source:
Corporative IR by mixi
iPhone Android
iPad
Monster Strike
Monster Strike
VS.
May 15th 2014,
the day Puzzle And Dragons dropped

5. © 2014 Adinnovation Inc.
Kiwami Matsuri, ultimate festival which
provides strongest characters with
maximum HP 1000+.
Special Gacha, limited lottery of
characters.
And the attack point of that character
was maximized 1000+ .
© mixi
Because of motivational In App Events
on Monster Strike

6. © 2014 Adinnovation Inc.
© mixi
Because of Ad Hoc Online Play
on Monster Strike

7. © 2014 Adinnovation Inc.
29 million+ total downloads
15 million+ MAU
© mixi
13 million+ total downloads
5.2 million+ MAU
© Gunho Online
Entertainment
Severe competition in Japanese market
Source: Corporative IR by Gunho and mixi
+ Adinnovation’s internal investigation

8. © 2014 Adinnovation Inc.
$9.6
$10.8
$3.0
$5.4
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
2012 2013
Gaming Market Size In Japan
All Games (incl. S & H) Smartphone Games
(Billion USD)
Consumer Games
2.5 Billion USD
OVERVIEW OF RECENT TRENDS IN JAPAN

9. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN
Source:
Press release by Kantar Japan
81%
70%
35%
19%
30%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NTT docomo au Softbank
Sales Share of Smartphone in Japan
(May – Jul, 2014)
Android, etc. iOS

10. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN
iPhone
© AppDB

11. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN
© AppDB
iPhone

12. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN

13. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN

14. © 2014 Adinnovation Inc.
OVERVIEW OF RECENT TRENDS IN JAPAN
© Asobimo
97.8
80.6
56.4
44.5
49.7 46.7
39.4
33.6
33.8
0
20
40
60
80
100
120
Jan Feb Mar Apr May Jun Jul Aug Sep
Average AppStore Ranking of
AVABEL Online (2014, iPhone)

15. HOW DID NON JAPANESE DEVELOPERS
PENETRATE INTO?
© 2014 Adinnovation Inc.
© Supercell © King

16. © 2014 Adinnovation Inc.
ALWAYS NEED BIG BUDGETS?

17. © 2014 Adinnovation Inc.
ALWAYS NEED BIG BUDGETS?

18. © 2014 Adinnovation Inc.
ALWAYS NEED BIG BUDGETS?

19. Contact Us!
info@adinnovation.jp
http://adinnovation.co.jp/
http://www.linkedin.com/com
pany/adinnovation-inc-
Or follow me?
Aya Jennifer Yamada (Аюша)
aya.yamada@adinnovation.jp
© 2014 Adinnovation Inc.