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Sustainability mega trends: Risks and opportunities for the events industry

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Social and environmental mega forces are creating change globally. How does this effect the events industry and what does this mean for your next event or meeting:

Understand some key opportunities to improve your brand experience at your next event and make a difference sustainably.

Published in: Business
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Sustainability mega trends: Risks and opportunities for the events industry

  1. 1. SUSTAINABILITY MEGA TREENDS Risks and opportunities for the events industry Guy Bigwood, MCI Group Sustainability Director
  2. 2. Objectives By the end of the session we aim for you to: 1. Be able to articulate the mega sustainability trends affecting global business 2. Understand the key risks and opportunities for the events and meetings industry 3. Learn 3 things you can do at your next event Guy Bigwood Group Sustainability Director Roger Simons Group Sustainability Manager Pranav Sethaputra Group Sustainability Consultant
  3. 3. WE FACE MAJOR ENVIRONMENTAL AND SOCIAL CHALLENGES
  4. 4. 4 And these CREATE BIG OPPORTUNITIES
  5. 5. It is NOT A FAD. We Are Moving Towards A MORE SUSTAINABLE FUTURE
  6. 6. What are key drivers of change in the event world
  7. 7. 2050100005 000 bef. JC10 000 bef. JC 5 million 250 million in 1 1 billion in 1800 3 billion in 1960 5 billion in 1987 7 billion in 2011 2 billion in 1930 9 billion in 20501. The world is getting crowded and old
  8. 8. The number of people over 65 will double by 2035
  9. 9. Middle Class to grow by over 1 Billion in next 15 years 70% in Asia
  10. 10. 2. The World is getting more unequal
  11. 11. 3. The scales have tipped on global climate change action
  12. 12. Solar can become the dominant source of electricity by 2050. Predicted by the International Energy Agency
  13. 13. 733% growth in renewable since 1990 vs 51% for fossil fuels 733% growth in renewable since 1990 vs 51% for fossil fuels Wind and Solar are at parity cost in many countries
  14. 14. A million new electric cars to hit the streets of U.S. cities annually by 2024
  15. 15. 15 THE PRESSURE IS RISING
  16. 16. City Pressure Consumer Pressure Brand Pressure
  17. 17. Rise of SMART Cities Leading cities now understand that their competitiveness is directly linked to their capacity to bring social, economic and environmental wellbeing
  18. 18. COPENHAGEN . SINGAPORE ORLANDO, UNITED STATES BANGKOK TAIPAI SEOUL CVBs and DMOs are seizing the moment and starting to become SMART sustainable destinations SAN FRANCISCO
  19. 19. What does a sustainable destination look like?: Example of a global leader: 100% venues certified 98% hotels certified 50% taxis certified 30% restaurants certified
  20. 20. Government Pressure 0 5 10 15 20 25 30 SEOUL HONG KONG MELBOURNE BERLIN TAIPEI BARCELONA SINGAPORE BANGKOK PORTLAND STOCKHOLM VANCOUVER ORLANDO COPENHAGEN MCI GLOBAL SUSTAINABLE DESTINATIONS INDEX: To be launched Oct 2015
  21. 21. 22 2. CONSUMER PRESSURE
  22. 22. Today 2% of the consumers are very interested in a sustainable lifestyle Brands predict in 5 years 98% will be interested in a sustainable lifestyle
  23. 23. OF CONSUMERS WANT TO SEE THE BRANDS THEY USE SUPPORT WORTHY SOCIAL AND ENVIRONMENTAL CAUSES 93% SOURCE: FUTERRA & BSR
  24. 24. 93%OF TRAVELLERS BELIEVE TRAVEL COMPANIES SHOULD BE RESPONSIBLE FOR PROTECTING THE ENVIRONMENT SOURCE CONDE NAST TRAVELER
  25. 25. 58%TRAVELLERS WHO SAID THEIR HOTEL CHOICE IS INFLUENCED BY THE SUPPORT THE HOTEL GIVES TO THE LOCAL COMMUNITY SOURCE CONDE NAST TRAVELER
  26. 26. 28%THE PERCENTAGE FESTIVAL ATTENDEES ARE PREPARED TO PAY MORE FOR SUSTAINABLE FOOD OPTIONS IF AN EVENT OFFERS GREEN VALUES SOURCE JOURNAL OF SUSTAINABLE TOURISM
  27. 27. BRAND PRESSURE BRANDS RECOGNISE THAT SUSTAINABLE PRODUCTS, BEHAVIOURS AND SERVICES ARE THE FUTURE. We are seeing the acceleration of brands with a purpose.
  28. 28. SUSTAINABLE BRANDS are learning that EVENTS are a POWERFUL WAY TO MAKE their SUSTAINABILITY COMMITMENTS COME TO LIFE
  29. 29. 79%Of MCI clients have increased their focus on event sustainability over the last 3 years
  30. 30. 68%of MCIs clients ask their suppliers to comply with a sustainability policy and evaluate it In 2013 it was 51% - in 2011 only 25%!
  31. 31. 60% Of European Travel Managers are now assessing sustainability performance of their suppliers Source: GBTA
  32. 32. $150 million in client events at Las Vegas Sands Corporation wanting sustainability: • Environmental policy • Recycling program • Sustainable food • Reuse and donation • Water & Energy conservation efforts • Sustainable procurement policy: cleaning products, paints and sealants, paper products etc. • Event Impact Statement (carbon, utility consumption and waste recycling data) • Community engagement activities • Health and safety audits and measures Trending; Increasing Client Requests
  33. 33. ClientsPerceive that cost, time and complexity are the key barriers to implementing sustainability Source MCI 2015 Client Survey
  34. 34. So is Green just a FAD?
  35. 35. “WE’RE NEVER GOING TO SCARE PEOPLE INTO LIVING MORE SUSTAINABLY! WE HAVE TO BE ABLE TO DEMONSTRATE JUST HOW DYNAMIC AND ASPIRATIONAL SUCH A WORLD COULD BE”. JONATHON PORRITT
  36. 36. ROADSHOW 4 COUNTRIES 2,757 DELEGATES SUSTAINABLE BRAND CASE STUDY
  37. 37. GOAL INTEGRATE SUSTAINABILITY and USE TO TRANSFORM THE BRAND EXPERIENCE
  38. 38. AUDIO VISUAL WASTE EXHIBITION & SIGNAGE BRAND EXPERIENCE #1
  39. 39. SUSTAINABLE MATERIALS 90% DIVERTION OF WASTE (RECYCLE / REUSE ) 89% REDUCTION OF WASTE 88%
  40. 40. REIMAGINE THE FOOD EXPERIENCE BRAND EXPERIENCE #2
  41. 41. FRESH LOCAL ORGANIC SEASONAL SUSTAINABLE
  42. 42. RETHINKING AUDIENCE ENGAGEMENT BRAND EXPERIENCE #3
  43. 43. INCREASE IN AUDIENCE PERCEPTION OF SYMANTEC AS A BRAND THAT IS COMMITTED TO SUSTAINABILITY 49% SOURCE: MCI & SYMANTEC 37,000 SGD Saving
  44. 44. Sustainability from an executive perspective 48 “Symantec is among a too small group of leaders who are active in pursuit of sustainable event innovation. The size and attendance at these type of events represents a tremendous opportunity to influence change in corporations, destinations and venues around the world.”
  45. 45. IT’S TIME TO REIMAGINE YOUR ENGAGEMENT AROUND SUSTAINABILITY. LIVE EXPERIENCES HAVE THE POWER TO DRIVE CHANGE So is it a FAD?
  46. 46. WE ALL PLAY AN IMPORTANT ROLE IN CREATING CHANGE CONCLUSIONS
  47. 47. YOU - ME– WE NEED TO INTEGRATE AND COLLABORATE
  48. 48. Email: Guy.Bigwood@mci-group.com Website: www.mcisustainability.com Blog: lessconversationmoreaction.com

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