Solid waste found in the marine environment is called Marine Debris. It is found on the sea floor, shore lines and floating. Estimated that 80% finds its way to the oceans from land. (Michelle Allsopp, A. W. Plastic Debris in the World's Oceans.) This is through:
Tourism-related waste which includes beverage package
Sewerage-related debris from storm drains and sewer overflows which drain directly into the ocean with street litter
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2. HOW OCEANS ARE
CONTAMINATED BY PLASTICS
Solid waste found in the marine environment is called
Marine Debris. It is found on the sea floor, shore
lines and floating. Estimated that 80% finds its way to
the oceans from land. (Michelle Allsopp, A. W. Plastic
Debris in the World's Oceans.) This is through:
Tourism-related waste which includes beverage package
Sewerage-related debris from storm drains and sewer
overflows which drain directly into the ocean with street
litter
3. HARM ON MARINE LIFE
ENTANGLEMENT- results in drowning, suffocation,
injuries and death.
DAMAGE TO THE CORAL REEF- resulting in an
imbalanced marine life, lost nature attractions.
INGESTION- by animals that mistakenly take plastic
as prey. Results in indigestion, malnutrition,
starvation and death
4. SOLUTION: ZERO- WASTE
STRATEGY
This is the adoption of more responsible waste
management strategies which aim to prevent
production of waste at source.
Encompasses various elements incl. waste
minimization, re-use and recycling together with eco-
design (Michelle Allsopp, A. W. Plastic Debris in the
World's Oceans.
6. PRODUCT BENEFITS
Being eco-friendly product is a competitive
advantage. They dissolve in salt or mineral - rich
water. Translates to reduced entanglement & debris
Reduced package weight & volume saves your
company operating & energy costs.
Colored & printable with advertisements or non-
profit organization messages. The color makes them
to be easily identifiable if dumped. Printing increases
brand awareness
Used for scientific experiments.
7. PRODUCT DEVELOPMENT
Market has machinery and support services with
developers of such having an experience of up to 45
years.
Examples:
hi-cone: multipackaging and beverage packaging
solutions
8. COST
One does not have to start with purchase of the
machines. There are standard six pack ring holders
that fit on universal cans.
The cost would be higher than a standard six-pack
holder due to the additional chemical components
needed, but the product would be more visually
appealing and would have the added benefit of being
eco-friendly (a value held in high esteem for the
market in the United States)
9. KEY INFORMATION
REDUCED OPERATION, ENERGY &PACKAGING
COSTS
“GREEN” PACKAGING RESULTS IN POSITIVE
PERCEPTION BY CUSTOMERS
ADVERTISING ON BRIGHTLY Colored POLYMERS
YOUR COMPANY WILL REDUCE
ENVIRONMENTAL ANDMARINE POLLUTION.
10. MARKETING
A six pack holder is a multi-package, so it can hold
beer or beverage cans of 3,4,6,12 giving variety to the
manufacturers of such beverages
Big companies going green due to pressures from
environmental groups
11. REFERENCES
Michelle Allsopp et al, 2011, Plastic Debris in The
World’s Oceans.
http://www.unep.org/regionalseas/marinelitter.
Accessed on 17th November 2011.
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