This document outlines a business plan for a magazine called Ruby Shefras that will focus on small music venues and performances in North London. The magazine will be printed monthly with online content and subscriptions. It will feature articles on venues and interviews with local artists. The target audience is 16-25 year olds interested in live music. Revenue will be generated through magazine sales, subscriptions, and a 5% partnership with featured venues. Distribution will be through monthly subscriptions and select music shops. The main competition is NME magazine but Ruby Shefras will have a broader indie music focus and printed content.

1. Ruby Shefras

2. FONTS

3. GENRE

4. PURPOSE
1.To inform people living in north
London about performances going on at
small venues such as o2 shepherds
bush empire 2. Increase revenue for
chosen venue of each
edition
3.MyUSP will be a 5% partnership between the magazine
and the venue that is being focused on in each edition
which includes a jump queue ticket that allows free entry
for readers. As my USP will be a partnership between the
magazine and the venue of each edition, this will increase
the number of customers and the amount of revenue each
venue normally receives.

5. FORM
1.PRIMARILY PRINT FORM
2. The online feature will be more
interactive for subscribers.
Will include;
• Links to live performances
• Recorded interviews from artists/bands
who have performed at each venue.
• Photos of each venue.
3.The magazine will be 8 3/8 x 10 7/8 as it is
the average magazine page size as well as
being economically viable to ensure profit is
made after production
4. Will be 100-150 pages

6. CONTENT
1. Detailed articles about small north London venue.
2.written interviews from up and coming
artists- new to the north London music
scene
3.Q&As from support acts who have joined an artists tour.
4.Professional pictures
featuring artist
performances.
&

7. TARGET AUDIENCE
Primary audience:
16-19
Both male and females
Youths who are on the edge of society
Secondary audience:
20-25
Who enjoy live music
More into arty based activities than
academics

8. PRICE
£3.50
It will be a monthly feature
NUS CARD is valid
Uni days 10% student discount is also valid
Ensures a profit is
made
🤩
Annual subscription
prices:
Online: £34
Print: £42
Online + print: £36

9. RESOURCES
Equipment:
Personnel:
Photographer
Model
Photo editor
magazine editor
Magazine
content writer
🎥
🤩

10. MARKETING METHODS
Primary methods: Secondary methods:

11. DISTRIBUTION
METHODSPrimary method:
Monthly subscription
received to your door
by post.
Online copy will be a
monthly email
subscription.
Secondary method: off
licenses
and music shops, such
as record stores

12. MOODBOARD

13. COMPETITION
NME magazine will be my biggest
competition as an indie magazine,
However they focus specifically
on indie rock, whereas my
magazine will focus on indie as a
whole
Similarly their distribution is
online only and monthly at no
cost

14. Any questions?