Osman Gulecyuz has over 7 years of experience in digital marketing, analytics, and business development roles. He currently works as a Digital Marketing Performance Analyst at BSI Group where he analyzes digital marketing performance across 31 countries and helps improve strategies. Prior to his current role, he held marketing and business development positions at other companies where he gained experience in areas such as email marketing, social media, web analytics, and product management.

1. OSMAN GULECYUZ
WinchesterHouse, Flat 7, W2 6EA. London/UK
Mobile: +44 747 984 33 52
gulecyuzoh@tiffin.edu
WORKING, PROJECT, and INTERNSHIP EXPERIENCE
August 2015/ ongoing BSI Group – BSI UK/London, UK
Digital Marketing Performance Analyst,
 Help compare performances across all digital channels of 31 BSI countries/business streams and advise suitable
measurement and performance strategies.
 Create worksheets, ad-hoc reports and design/prepare custom dashboards on Tableau to visualize data extracted from
SFDC and GA.
 Develop custommarketing dashboards on Salesforce and Google Analytics (GA).
 Report on key metrics, analyzing trends and providing actionable insights based on GA data.
 Analyze the effect of different online and offline marketing channels, develop, share and help implement strategies for
improvement on digital marketing tools.
 Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution on
GA.
 Responsible for digital reporting and metrics–weekly and monthly digital marketing effectiveness reports, including
management reporting and tracking against monthly targets across 31 BSI countries.
 Analyze overall lead journey and lead conversion to opportunity process starting from lead creation analysis to closed
won opportunity process.
 Analyze trends and performance of marketing campaigns with regard to lead generation depending on lead sources,
source-sub channels and lead conversions.
 GA– creation of dashboards for the teams as well as the preparation of ad-hoc reports thru using regular expressions,
across the business streams, in order to display product pages and campaigns metrics along with KPIs.
 SFDC– creation of dashboards by business streams and products with information on leads, opportunities, sales and
campaigns performance for ad-hoc reports.
 Establish, measure and report on marketing effectiveness KPIs. Provide ad-hoc reports & analysis on “what good looks
like”. Provide in-depth analysis from digital marketing standpoint, actionable insights, recommendations to improve
campaigns and digital marketing practices.
 Create advanced reports, pivot tables, customized dashboards and macros (Excel Advanced Level 4 completed).
 Contribute in creating a Business Development strategy thru data reporting with commentary, helping sales departments
for 31 BSI countries overachieve annual sales target.
April 2014/ August 2015 BSI Group – BSI Turkey/ Istanbul, Turkey
Marketing Assistant,
 E-mail marketing activities which include editing, formatting – through HTML, and distributing weekly, bi-monthly, and
monthly e-newsletters and e-shots via BSI's e-mail marketing tool (ExactTarget).
 Developing, creating, planning, and implementing online/e-marketing campaigns through the management of e-mail
marketing tools and processes (ExactTarget), web marketing activities and setting up relevant content (including videos)
on BSI’s website along with incorporating social media aspects into company’s marketing approach.
 Preparing and integrating campaigns (e.g. Training and Seminar Campaigns for ISO Revisions) into SalesForce.
 Taking the lead on e-marketing projects for the company’s online web presence in close coordination with global
counterparts to deliver BSI’s web strategy.
 Testing new concepts online to deliver innovative ways for content and information on social media channels including
FB, Twitter, and Linkedin along with integrating Google Analytics to track how many impressions/clicks received based
on click through rates.
 Testing new concepts online to deliver innovative ways for content and information on Sales Force's social media tool
chatter.
 Promoting BSI’s range of products and services via using digital marketing tools along with creating marketing content
on BSI Turkey’s website to meet the revenue and margin targets.
 Using best practice techniques and continual implementation of new and updated online marketing practices /tools in day-
to-day e-marketing activities.
 Building and editing content on BSI Turkey’s website through BSI’s CMS Episerver6 continually.
 Maintaining SEO needs of the new website of BSI Turkey.
 Completing the whole transition process of BSI Turkey's website to its new website through Episerver6 (CMS).
 Analyzing of performance of all e-marketing activities for BSI Turkey’s website, e-mail marketing campaigns, and other
presences through Google Analytics.
 Delivering marketing lists from the range of BSI's contact DBs to use in marketing campaigns.

2.  Providing media and marketing services to meet the needs of clients. Collecting and analyzing data on customer
demographics, preferences, needs, and buying habits to identify potential clients.
 Responding to questions and creating leads from online visitors on BSI Turkey's website through Zopim.com’s online
chat tool.
 Updating and following up 3rd party portals regarding training business services and contacting training websites for
affiliate marketing activities (e.g. www.egitimbul.com)
 Managing customer DBs on ExactTarget while ensuring regular cleaning and maintaining of specified DBs.
 Improving DBs on ExactTarget through numerous research methods that include receiving information from affiliate
marketing partners and training services along with conducting online research of possible customers to capture market
data.
 Conducting marketing research including finding information from industry associations and marketing experts (BSI's
Customer Insight tool).
 Maintaining contact and account records in line with SalesForce tool and other customer DBs. Conducting segmentation
process on DBs according to product area and product client interests.
 Generating reports through SalesForce based on product area interests of clients, lead owners, and lead sources of clients.
 Generating CSV reports based on clicking activities of BSI’s e-newsletter/e-shot subscribers for telesales, product
certification and assessment certification teams on Exacttarget in order to support lead activities.
 Supporting the marketing manager in relevant tasks.
 Assisting sales teams in product related issues.
 Sharing best practices with colleagues from BSI's South-Eastern headquarters including France, Italy, and Spain.
 Attending teamprojects and preparing presentations in both English & Turkish languages for teammeetings.
 Translating team documents along with supporting team projects through translation in both spoken and written foreign
language.
 Providing support for exhibitions and event activities.
 Support for the preparation of printed marketing collaterals.
May 2013/ October 2013 Naksan Holding – Naksan Teknoloji/ Istanbul, Turkey
Product Management and Business Development Specialist,
 Researching related technologies and markets.
 Understanding market needs and trends, reporting competitor activities.
 Supporting new and existing product/service development projects.
 Reporting and analyzing segmentation, positioning on performance of products.
 Assisting sales teams in product related issues.
 Attending teamprojects and preparing documents for team meetings
 Translating team documents along with supporting team projects through translation in both spoken and written foreign
language.
 Preparing presentations in both English & Turkish languages.
October 2011/April 2013 Vodafone Global TURKEY HQ/ Istanbul, Turkey
Billing Assurance Department/Finance,
 Working as Billing Assurance Analyst, controlling invoice/billing processes along with invoicing correct values on
databases.
 Preparing Billing Cycle Controls, summary reports controls, print approvals, etc.
 Evaluating monthly increase/decrease ratios in Billing Cycle trends.
 Establishing the necessary controlmechanism for timely and accurate generation of the customer/subscriberinvoices,
and carrying out detailed and analytic reports following the billing process and transmitting these reports to the relevant
departments.
 Establishing coordination between the related work units.
 Providing the necessary billing support in new upcoming projects.
 Reporting the problems and errors occurring during the billing process,and publishing these reports.
 Executing the projects related to the Billing Assurance Management,and carrying out the impact analysis studies for the
projects initiated by the other units.
 Working and carrying out projects to predefined SLAs & KPIs
 Attending teamprojects and prepared documents for teammeetings.
 Translating team documents along with supporting team projects through translation in both spoken and written foreign
language.
 Preparing presentations in both English & Turkish languages.
July 2009/ June 2010 – AKDO Internatıonal /CT, USA

3. Finance Department,
 Worked as finance intern, analyzing financial statements along with calculating account ratios.
Spring 2007/ Summer 2009 – Tiffin University Library /OH, USA
 Worked as student librarian to help improve students’abilities to research and analyze class subjects and materials.
Fall 2007 – Tiffin University, Department of Business- Finance course /OH, USA
 Prepared and analyzed financial statements of local business.
 Calculated financial ratios, compared to industry standards.
 Evaluated organizational performance and compared figures with local competition.
Fall 2004 – Temsa Global/ Head Office)/ Adana, Turkey (Internship)
Human Resources Department,
 Reviewed current trends in human resources and created databases for new employees and applicants
 Spent time with Human Resources Managers and assisted in organizing personal database folders along with account
lists.
 Assisted in organizing files, collateral material and other administrative tasks.
May. 2005 – July. 2005 Rotary Foundation – Rotary International/ Adana, TURKEY
Humanitarian Grants Department Team Europe; evaluated project grant applications from Rotary clubs in Turkish districts;
supported the development of strongerRotary networks within the Rotary Clubs and initiated with Rotarians on projects overse as.
EDUCATION
2007 – 2009 Tiffin University
MBA (Focus on General Management)
2005 – 2006 Drexel University - ELC
English Language Center
2000 – 2005 Inonu University
B.A in Public Administration
EXTRACURRICULAR & LEADERSHIP ACTIVITIES
2003 – 2005 Member, Adana Rotaract Club U.R. 2430 /Adana, TURKEY
 Attended as many conferences as possible to understand the culture of Rotary Clubs as well as promote people skills.
2003 – 2004 Leader for Summer Camp, Camp-Club Summer Camp Organizations /Foça- İzmir, TURKEY
 Acted as role model, leader and friend for a student group.Promoted community involvement.
 Worked with students to promote their abilities friendship and personal skills, etc.
 Assisted students in transition to schoollife.
LANGUAGES and COMPUTER SKILLS
Bilingual fluency in written and spoken English and Turkish
Experienced in MS Office, PC, Mac OS , PL SQL, HTML literacy through Exact Target, Salesforce, Tableau, Episerver 4 and 6–
CMS tools,Adobe Photoshop (beginnerto intermediate level proficiency), Google Analytics,Google Adwords
REFERENCES
(Available upon request)