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  1. 1. Using social media for organizing journalists Peter Verweij RNTC April 2010 www.d3-media.nl [email_address]
  2. 2. Outline <ul><li>Introduction: background and goals </li></ul><ul><li>Topics </li></ul><ul><ul><li>Some theoretical background press conference style about digital revolution is society and journalism </li></ul></ul><ul><ul><li>Assignment: modern political campaign </li></ul></ul><ul><ul><li>Characteristics of network based organizations </li></ul></ul><ul><ul><li>Assignments: applying network based organization to your situations </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><li>Social media revolution </li></ul>
  3. 3. Digital revolution <ul><li>Introduction of computers and networks </li></ul><ul><li>Internet as information highway </li></ul><ul><li>Global village </li></ul><ul><li>Digital divide-WSIS </li></ul><ul><li>Free flow of information and censorship </li></ul><ul><ul><li>De-territorialization of the state </li></ul></ul><ul><ul><li>Firewalls as borders </li></ul></ul><ul><ul><li>Controlling content </li></ul></ul>
  4. 4. Digitalization in Journalism <ul><li>From analogue to digital content and production </li></ul><ul><ul><li>Convergence or multi platform publishing </li></ul></ul><ul><ul><li>Cooperation between newsroom and media, ranging from reference to joint production and central desk </li></ul></ul><ul><ul><li>Business models for cross platform publishing </li></ul></ul><ul><ul><ul><li>Crisis in newspaper publishing </li></ul></ul></ul>
  5. 5. Digitalization in journalism 2 <ul><li>Internet as a source </li></ul><ul><ul><li>More sources in number and geographical range </li></ul></ul><ul><ul><li>Complete access to document </li></ul></ul><ul><ul><li>Google, Google news, RSS feeds, databases </li></ul></ul><ul><ul><li>Social media as a source: blogs, face book, twitter, youtube(video), flickr(photo's) </li></ul></ul>
  6. 6. Digitalization in journalism 3 <ul><li>Internet as a medium for publication </li></ul><ul><ul><li>Website, web pages, portals </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social media: face book, twitter, youtube, flickr </li></ul></ul><ul><li>Integration of media: digital story telling </li></ul><ul><ul><li>Combining text, audio and video </li></ul></ul><ul><ul><li>Slide shows and maps, mash ups </li></ul></ul><ul><li>Mobile reporting and publishing </li></ul>
  7. 7. Digitalization and journalism 4 <ul><li>Changes in the process of mass communication </li></ul><ul><ul><li>From sender-receiver model to two way communication and interaction </li></ul></ul><ul><li>Changes in journalism: </li></ul><ul><ul><li>Journalist from gate keeper to moderator </li></ul></ul><ul><ul><li>Involving the public: citizen reporting </li></ul></ul><ul><ul><li>Who is a journalist? </li></ul></ul>
  8. 8. Digitalization in society <ul><li>From agricultural, industrial society to information society </li></ul><ul><li>From group based to network based organization </li></ul><ul><li>Social cohesion: strong personal (family and friends) and vertical (hierarchical) organization to weaker informal (access to persons) and horizontal organization </li></ul><ul><li>Social media and organization </li></ul>
  9. 9. Organization models <ul><li>Classical model </li></ul><ul><li>Vertical and hierarchy </li></ul><ul><li>Formal and top down </li></ul><ul><li>Communication: centralized and controlled, slow and </li></ul><ul><li>Members passive </li></ul><ul><li>Membership and identity </li></ul><ul><li>Using old media </li></ul><ul><li>New model </li></ul><ul><li>Horizontal </li></ul><ul><li>Informal and flat </li></ul><ul><li>Communication: de-centralized and informal, network based and fast </li></ul><ul><li>Members active </li></ul><ul><li>Being in the network </li></ul><ul><li>Using new social media </li></ul>
  10. 10. Example: modern political campaign <ul><li>Best way to understand the changes in organization and communication is to look at the modern political campaign </li></ul><ul><li>Assignment: what are the characteristics of the campaign of Obama? How are modern tool of communication used? </li></ul><ul><li>Make a comparison with Indonesia. </li></ul>
  11. 11. Organizing journalists <ul><li>Classical model </li></ul><ul><li>Board of directors </li></ul><ul><li>Journal </li></ul><ul><li>Meetings </li></ul><ul><li>Network model </li></ul><ul><li>Board as central point in the network </li></ul><ul><li>Journal and website, open communication </li></ul><ul><li>Blogs </li></ul><ul><li>SMS </li></ul><ul><li>Twitter </li></ul><ul><li>Video and photo streams </li></ul><ul><li>E-mail letters </li></ul>
  12. 12. Your organization <ul><li>Assignment: </li></ul><ul><li>How does your organization looks like from the perspective of communication and organization? </li></ul><ul><li>What are your goals? </li></ul><ul><li>Which tools do you want to use? </li></ul>
  13. 13. Possibilities to enhance organization and communication <ul><li>Training journalist and newsrooms in new media; designing a training program and an organization; from searching to using blogs and twitter </li></ul><ul><li>creating an electronic learning environment with possible for discussion, training materials etc </li></ul><ul><li>involving the public in reporting: citizen reporting; creating and environment for tweets/sms/ pictures from the public </li></ul><ul><li>writing for blogs about the media in Indonesia, for example quality in reporting and independent reporting ; about changes in journalism </li></ul><ul><li>finding funding from NGO's for these activities </li></ul><ul><li>creating prizes/awards for journalists </li></ul><ul><li>use online surveys to gather information </li></ul>