Where are we going

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Where are we going

  1. 1. Where are we going……. PETER VERWEIJ NAIROBI INTERNEWS 2011
  2. 2. Let’s take you to something different Let’s go to …..Amsterdam
  3. 3. What is the lesson? Do you want to end as the old hooker, out of business because she did not understand the digital revolution?
  4. 4. Now back to journalism Have a look at this graph from the Economist
  5. 5. Invest the profit in the future Convergence: break down the Chinese walls Use the advantage of having all media production from one newsroom for cross platform publishing Re use content Create special content for online: eye candy, more traffic to the site: coveritlive Cross reference to various platforms
  6. 6. Invest the profit in the future 2 Digital story telling: combining the strong points of each medium Or tap into data journalism ; for example social network analysis Goal: not the gadgets but informing the public better
  7. 7. Back to the red light district The flipside is: the amateurs have understood the business too!
  8. 8. We: the media Former public; the former audience, because the public is talking back and have a printing press, TV station too! Look at this graph and this one They have blogs, mini blogging-Twitter, Facebook. And the public is doing reporting….use it! Not by just opening a Twitter or Facebook account Formalize it, build a community of citizen reporters: give a phone for mobile reporting and appoint a social media editor Grocott’s Mail a South African example
  9. 9. Where to go: The future is digital: Converge The public is talking back and open up the newsroom: Interactive Interesting stories: bottom up in stead of top down Eye candy: digital story telling Everybody is in principle a journalist: citizen reporting
  10. 10. Thank you very much @@------------oOO-(_)-OOo---------Drs. Peter Verweij D3-MEDIApeter@d3-media.nlWeb: www.d3-media.nlBlogs: d3-media.blogspot.com d3media.wordpress.com

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