Where are we going……. PETER VERWEIJ NAIROBI INTERNEWS 2011
Let’s take you to something different Let’s go to …..Amsterdam
What is the lesson? Do you want to end as the old hooker, out of business because she did not understand the digital revolution?
Now back to journalism Have a look at this graph from the Economist
Invest the profit in the future Convergence: break down the Chinese walls Use the advantage of having all media production from one newsroom for cross platform publishing Re use content Create special content for online: eye candy, more traffic to the site: coveritlive Cross reference to various platforms
Invest the profit in the future 2 Digital story telling: combining the strong points of each medium Or tap into data journalism ; for example social network analysis Goal: not the gadgets but informing the public better
Back to the red light district The flipside is: the amateurs have understood the business too!
We: the media Former public; the former audience, because the public is talking back and have a printing press, TV station too! Look at this graph and this one They have blogs, mini blogging-Twitter, Facebook. And the public is doing reporting….use it! Not by just opening a Twitter or Facebook account Formalize it, build a community of citizen reporters: give a phone for mobile reporting and appoint a social media editor Grocott’s Mail a South African example
Where to go: The future is digital: Converge The public is talking back and open up the newsroom: Interactive Interesting stories: bottom up in stead of top down Eye candy: digital story telling Everybody is in principle a journalist: citizen reporting
Thank you very much @@------------oOO-(_)-OOo---------Drs. Peter Verweij D3-MEDIApeter@d3-media.nlWeb: www.d3-media.nlBlogs: d3-media.blogspot.com d3media.wordpress.com