This is how Bebop Asia allow its clients to punch above their respective weight classes

1. Digital PR

2. PROJECT
DATE CLIENT
2004 - PRESENT VARIOUS MNCS
Mega & Guerrilla events
PR, Marketing & Activations

3. amongst others
Tech clients

5. Advertising
Public Relations

6. Problem with
traditional PR
• It’s an art, not a science
• If you ain’t Apple, no one cares
• No ‘tangible’ results

7. Why Digital PR?
• Free quality links with the most concise
keywords
• Exists to get companies free editorial
coverage
• Influence the media to win the ultimate
goal: the trust of the consumer
• Beyond just quantitative, but qualitative
results

8. How to do Digital PR?
•Great content
•Quality SEO keywords
•Proper distribution
•Exact Measurement

9. 6 types of content
• Press release
• Company mentions
• Guest Posts
• Blogs
• Social media
• Viral

10. PROJECT
DATE CLIENT
2010 - PRESENT VARIOUS TECH STARTUPS
DIGITAL PR
Press Coverage

11. Great SEO keywords
• Use Google’s KeyWord
analysis
• Avoid “Vanity” keywords
• TheValue of Repetition

13. Distribution: Utilize all channels
Website
Mobile Site
Blog
Sponsorship
Paid search
Advertising
Word-of-Mouth
Viral
Media
Twitter
Facebook
YouTube

14. PR measurement in press coverage

15. PR Measurement in
users/leads/sales

16. PR measurement in quality
• Are you keeping your competitors out?
• Are you forming valuable partnerships?
• Are you building a brand?
• Are you reaching your target market?
• Do you have the right endorsements?

18. Sustainable PR
• Set clear KPIs to manage expectations for
client and agency
• For maximum results, coordinate PR effort
with marketing, sales and web
• PR success requires commitment and time

19. www.bebop.asia
@peterjustinyu
justin@bebop.asia