How to utilize calculated properties in your HubSpot setups
OneX Solutions Pvt. Ltd.
1. SUMMER REPORT
ON
DIGITAL MARKETING IN TODAY’S WORLD
UNDER
ONEX SOLUTIONS PVT LTD.
Submitted to: Submitted by:
Dr. Pradyumna Sharma Priyal Agrawal
Associate Professor (K16918)
(School of commerce and management) BBA(Honors)
2. CONTENTS
• COMPANY PROFILE
• DIGITAL MARKETING
• SEO
• Benefits
• Practices
• Digital Marketing vs Traditional Marketing
• OPPORTUNITIES
• LEARNING FROM THE PROJECT
• CHALLENGES FACED
• CONCLUSION
3. • It is founded in 2009.
• It’s headquarter is in Mumbai, Maharashtra.
• CEO of OneX solution is Mr. Dipak H Agarwal.
• He believes in Localization and supports #BeVocalforLocal.
• Onex Solutions Pvt. Ltd. is a digital marketing company in
India.
• It provides two way solutions.
• It is a pioneer in mobile marketing services.
• It provides services of bulk SMS, bulk Email, voice call and
VMN solutions.
COMPANY PROFILE
4. DIGITAL MARKETING
• It is the use of the Internet, mobile devices, social media, search engines,
and other channels to reach consumers.
• It is the use of the Internet to reach consumers.
• Digital marketing is a broad field, including attracting customers via
email, content marketing, search platforms, social media, and more.
• It can take place through mobile devices, on a subway platform, in a video
game, or via a Smartphone app.
5. “We want to know what
consumers are looking for, what
their values are, and how can
we meet their needs. It’s not just
about Big Data; it’s about
translating that into the truth.
7. SEO
• SEO is the short form of Search Engine Optimization.
• It aims to draw the greatest amount of traffic possible to a
website by bringing it to the top of a search engine's
results.
• It is used by businesses and individuals to maximize the
visibility of their websites and content in order to boost
traffic and therefore business.
• Search engines have evolved over time and are complex
enough to use hundreds of factors in their search
algorithms.
Tools
8. Benefits of Digital Marketing
• It increases customer loyalty with frequent communications.
• It targets the right audience.
• It accurately measure all results.
• It gains brand credibility.
• It is the most cost-effective way to market your business.
• It helps us in reaching the customers as they are on social
media.
10. • Traditional marketing relies on offline strategies, including direct sales, direct mail
(postcards, brochures, letters, fliers), tradeshows, print advertising (magazines,
newspapers, coupon books, billboards), referral (also known as word-of-mouth
marketing), radio, and television.
13. LEARNING FROM THE PROJECT
• Digital Marketing is more about Marketing than about Digital.
• The future of digital marketing is bright.
• I had learned that doing an office job is also tough.
• Analyzed how the employees do the work in given time period.
• Professionalism regarding the work.
• Discipline .
• Improving communication skills.
• Hard work and dedication.
• Stress management.
• Patience.
14. CHALLENGES FACED
• Understanding the business.
• Promotion of content.
• Communication problem.
• Convincing the clients.
• Producing effective referrals.
• Generating traffic.
• Keeping the customers first.
• Generating new leads.
15. CONCLUSION
• Understood the working of Digital Marketing system used in
the today’s world.
• This project taught me many thing which gave advantage to
me in personal and professional life as well as.
• My experience in the company was quite good.
• New technologies in digital marketing has moved a great deal.
• The market approach has also evolved with the rise of new
technology.
