Presentation by Adam Sandler

1. Adam Sandler | @FakeAdamSandler

2. “Beta”
“Classic”
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3. Developing a Strategy
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4. Community Social Network
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5. Community Social Network
Your Purpose
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6. Define the Purpose
To develop a thriving, healthy community
for OPEN Forum, the largest interactive
collection of entrepreneurial wisdom on
the web, by managing and focusing on
engagement, endorsement, and loyalty.
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7. Define the Purpose
To develop a thriving, healthy community
for OPEN Forum, the largest interactive
collection of entrepreneurial wisdom on
the web, by managing and focusing on
engagement, endorsement, and loyalty.
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8. Reverse Engineer the Purpose Into a Plan
Concept
What do I want my community to do?
Key Performance Indicator
How do I quantify my concept?
Strategy
How do I increase my KPI?
Tactics
What are the actionable components of my strategy?
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9. Our Practices
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10. Seeding the Community is all about engineering
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11. Use the tone members should use
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12. Seed the best content
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13. Motivate members by recognizing influence
Highlighting
typical members
among known
experts
Surfacing
content and
contributions of
members
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14. Eliminating the distinction between on-domain & off-domain
At our first OPEN Forum event, we asked friends and prospective community
members to come listen to Chris Anderson speak
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15. Thank You!
Visit us at:
http://beta.OPENForum.com
@OPENForum
Adam Sandler | Adam.Sandler@aexp.com