The document discusses content marketing and the need for an integrated 360-degree content marketing strategy. It notes that marketing has changed and content now accounts for 40% of advertising budgets. It emphasizes understanding your current resources and processes, designing an integrated system to maximize people, content, technology and data, iterating and executing your strategy, and closing the loop through analytics to learn and improve over time.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
Â
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Â
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
Â
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
Best Practices in Business Development Success Magic Logix
Â
Itâs no secret that in todayâs world, to achieve success, companies need to apply a variety of business development strategies. Thatâs because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
Â
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Â
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
Â
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
Best Practices in Business Development Success Magic Logix
Â
Itâs no secret that in todayâs world, to achieve success, companies need to apply a variety of business development strategies. Thatâs because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotlandâs charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Delighting your advocates can become a sustainable competitive advantageâif youâve got the skills to make it happen. Bring your swim trunks, because weâll be diving into how to motivate your advocates to help you: Increase your brandâs reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Â
Whether youâre a small e-tailer or a âbig ballerâ youâll want to experiment with your Google/Bing PLA activity. Previous talks Iâve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youâve got the basics right, everything else should fall into place.
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
Â
Looking for digital growth agency in Tricity, India or any where else in the world that can help you grow your business? Upreports Infotech is the best digital growth & marketing agency in Tricity catering to local and global clients all over the world. In this presentation/PPT, we present you to the values that drive us, our vision as digital marketing agency, and projects with which we have excelled.
Upreports Infotech is a marketing agency that helps small businesses & brands generate more leads, traffic, and revenues. Our client base spans across the globe including USA, Australia, Kuwait, China, UK, India, South Africa, and South America.
A team of experienced growth experts, strategists, designers, and developers, we are commit to help clients discover creative ways to succeed & have vast experience in managing the growth, branding, and reputation for our clients. Our client base in Chandigarh, Mohali, Panchkula, Delhi NCR, and other regions is also commendable.
UpReports Infotech is a startup consultation and growth agency helping businesses, entrepreneurs & organizations with branding, marketing, SEO, ORM and growth hacking.
Check out the services offered by the company: https://www.upreports.com/services.html
Check out client testimonials: https://www.upreports.com/testimonial.html
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
Â
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance â and why that will allow marketers to execute their most ambitious, creative work yet.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizationsâ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last yearâs forum participants. Their input doesnât represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
4 Content Marketing Challenges in 2016Katai Robert
Â
2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
Â
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
Creative Strategies to Succeed in Challenging TimesKevin Getch
Â
In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, youâll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times.
We'll cover the following:
* Getting Your Mind Right: Your leadership is more important now than ever!
* Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed
* How to effectively adapt your strategy & tactics
* Get creative & what's working right now
* #KindnessIsAlsoContagious - For Businesses Kindness is Marketing
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
Â
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
What can the PR industry learn from Kung Fu Panda?Ben Shipley
Â
Presentation slides from Council of PR event in Hong Kong on the 21st of July. Thoughts on what one plucky cartoon character can teach an industry high on value but low on recognition.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
Â
Do you feel that your industry is too boring or uninteresting to acquire links successfully?
SEJâs Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.
Moving From MySQL to Elasticsearch for AnalyticsPercolate
Â
This presentation gives a technical overview of Percolate next generation Analytics system. It describes the first generation system, it challenges, and how Percolate uses the latest technology to build its new Analytics system.
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotlandâs charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Delighting your advocates can become a sustainable competitive advantageâif youâve got the skills to make it happen. Bring your swim trunks, because weâll be diving into how to motivate your advocates to help you: Increase your brandâs reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Â
Whether youâre a small e-tailer or a âbig ballerâ youâll want to experiment with your Google/Bing PLA activity. Previous talks Iâve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youâve got the basics right, everything else should fall into place.
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
Â
Looking for digital growth agency in Tricity, India or any where else in the world that can help you grow your business? Upreports Infotech is the best digital growth & marketing agency in Tricity catering to local and global clients all over the world. In this presentation/PPT, we present you to the values that drive us, our vision as digital marketing agency, and projects with which we have excelled.
Upreports Infotech is a marketing agency that helps small businesses & brands generate more leads, traffic, and revenues. Our client base spans across the globe including USA, Australia, Kuwait, China, UK, India, South Africa, and South America.
A team of experienced growth experts, strategists, designers, and developers, we are commit to help clients discover creative ways to succeed & have vast experience in managing the growth, branding, and reputation for our clients. Our client base in Chandigarh, Mohali, Panchkula, Delhi NCR, and other regions is also commendable.
UpReports Infotech is a startup consultation and growth agency helping businesses, entrepreneurs & organizations with branding, marketing, SEO, ORM and growth hacking.
Check out the services offered by the company: https://www.upreports.com/services.html
Check out client testimonials: https://www.upreports.com/testimonial.html
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
Â
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance â and why that will allow marketers to execute their most ambitious, creative work yet.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizationsâ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last yearâs forum participants. Their input doesnât represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
4 Content Marketing Challenges in 2016Katai Robert
Â
2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
Â
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
Creative Strategies to Succeed in Challenging TimesKevin Getch
Â
In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, youâll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times.
We'll cover the following:
* Getting Your Mind Right: Your leadership is more important now than ever!
* Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed
* How to effectively adapt your strategy & tactics
* Get creative & what's working right now
* #KindnessIsAlsoContagious - For Businesses Kindness is Marketing
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
Â
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
What can the PR industry learn from Kung Fu Panda?Ben Shipley
Â
Presentation slides from Council of PR event in Hong Kong on the 21st of July. Thoughts on what one plucky cartoon character can teach an industry high on value but low on recognition.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
Â
Do you feel that your industry is too boring or uninteresting to acquire links successfully?
SEJâs Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.
Moving From MySQL to Elasticsearch for AnalyticsPercolate
Â
This presentation gives a technical overview of Percolate next generation Analytics system. It describes the first generation system, it challenges, and how Percolate uses the latest technology to build its new Analytics system.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
Â
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word â Of â Mouth Marketing
Relationship Marketing
Multi â Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Our biggest challenges as Front-Enders. We have a number of questions to solve, we can evolve if we face them as our responsibility. This deck includes: comparisons of API models; framework's groups; programming concepts/paradigms.
Links:
Portuguese version: http://www.slideshare.net/Hugeinc/desenvolvimento-clientside-2016
Zhou-yi comparison tool: http://zhou-yi.herokuapp.com
Lunar, framework abstraction: https://github.com/hugeinc/lunar
Connecting Brand to Demand with Customer-Centric ContentCarmen Hill
Â
Demand is not something that emerges only after you have created brand awarenessâand it doesnât begin and end with a lead-gen form. It starts with a personâs first experience with your business and, with content as a driver, builds momentum with each experience that follows.
Learn how your content can build a bridge from brand to demandâand beyondâas Chill Content Principal Carmen Hill shares real-world examples and practical tips for creating a customer-centered content strategy.
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
⢠How to take control of the customer journey from beginning to end
⢠How software allows us to find potential clients in their natural habitats online
⢠How listening tools give us insight into patterns of engagement
⢠How a data-driven content marketing strategy can deliver clients to your doorstep
⢠Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
Â
Weâve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able â weâre not reinventing the wheel, weâre just taking what exists and applying it in more meaningful ways. Weâll even bust some PPC myths along the way!
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
Â
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
Content Chaos: Navigating the Path to Engagement - Monday 23rd MarchThe Content Council
Â
We kick started the first day of Content Chaos with a dynamic discussion between Dyllan McGee and Liz Kaplow, followed by panel discussions around The Age of the Internet Star, Real Time Marketing and Data. We unveiled our latest research study, conducted in conjunction with Ad Age, and some of our members showcased their best work. We wrapped the first day with an intimate Q&A with the one and only Arianna Huffington.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
Â
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Postwire - Why Sales Doesnât Use Your ContentFutureM
Â
FutureM 2013 session with Postwire
Speakers:
Alexis Karlin
Digital Marketing Manager, Percussion Software
Shawn LaVana
Vice President of Marketing, Postwire
Susan Mlodozeniec
Senior Marketing Manager, Demand Generation, Forrester Research
"Where's the most recent brochure?"
Sound familiar? You create tons of content, but for some reason, your sales team can never find it, much less use it.
They instead resort to using the same old stuff and pay little mind to what you're producing, why you're doing it, and who you are catering it to. This is a sales and marketing disconnect, and recent surveys have shown that companies with strong sales and marketing alignment achieve higher revenue growth than those with disconnects.
The great news is that content can be a uniting force that aligns marketing and sales. This benefits marketing in that their content is used more often and in more personalized ways, and it benefits sales in that they become a trusted educational resource for buyers.
In this session you will learn tactics that will help you better align with sales and get them to use your content by:
-Building your content development and organizational plan
-Developing buyer personas
-Keeping sales up to date on available content
-Using content in different mediums
-Setting up a feedback loop
FutureM Postwire Presentation: Why Sales Doesn't Use Your Content (And What Y...Postwire
Â
Improve your marketing and sales alignment by better enabling your sales team. Find real tips and tactics on how you can do it in this presentation made by representatives from Postwire, Percussion, and Forrester at FutureM in Boston on Oct 17, 2013.
Topic: Marketing for Startups
- How founders should go about marketing at initial days
- Things founders can do without a marketing team
- When and how to hire the right marketing team
- How to set the right goals/ targets for marketing teams
- Getting sales and marketing to work together
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
Â
The KSA talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for KSA-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events â with a specific focus on what this means for the KSA region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Being clear, decisive and resilient are keys to success in todayâs executive talent markets. Join us as we talk through steps to strengthen and stabilize your strategies moving forward.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
Â
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
The 50 Most Important Marketing Charts of 2016Percolate
Â
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year â including customer experience and ad blocking â and whose impact will continue to be felt.
The Secret to Brand Growth? Mental and Physical AvailabilityPercolate
Â
This presentation covers the importance of mental and physical availability, the key to brand success. Are customers thinking of your brand and are they able to access it when theyâre thinking of it? Brands largely compete not in terms of differentiation or even product offering, but in terms of mental and physical availability. When a brand is strong in those two regards, more people can more easily buy it in more situations.
Here we tackle advertising: what is the purpose of advertising? What are the different ways to advertise and which are most effective? Regardless of size or market share, all brands must advertise to achieve both short- and long-term growth. Inspired by Byron Sharp and the Ehrenberg-Bass Institute, this presentation unlocks the truth behind effective advertising and how it can help brands grow beyond belief.
Weâve been drawing on Byron Sharpâs work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
Why Mass Marketing Wins Over Targeted EffortsPercolate
Â
In the second of our five-part series debunking major marketing myths, weâll take a closer look at other factors that need to be considered in growing a brand. Influenced by Byron Sharpâs work at the Ehrenberg-Bass Institute, weâll explore brandsâ customer bases and whichâif anyâbuyers they should be targeting.
Small vs. Large Brands: How to Become a Market LeaderPercolate
Â
This is the first in a five-part series meant to take an empirical approach to marketing. We challenged the most dominant marketing myths out there, using data to explain why they are wrong. In busting some of these myths, we hope to show you how you can grow your own brand.
11 Charts that Predict the Future of MarketingPercolate
Â
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning â there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the companyâs culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision theyâre making is aligned with the company.
The rubric we used to write and judge these values is:
1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether youâre living up to that value. An algorithm for making decisions.
2) Aimed at our constituents: employees, customers, and partners.
3) Something that someone can disagree with: generic values donât help anyone understand anything.
4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world.
With that, here are the Percolate Values:
GROWING:
Startup = Growth. A startup isnât determined by size; itâs a company fueled for growth. We must keep this spirit alive.
THOUGHTFUL BY DESIGN:
We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition.
JUDGE PERCOLATE AGAINST PERCOLATE:
Know that everyone else has a lower bar than we do, never compromise.
SHIPPING > NOT SHIPPING:
Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not.
OWNERSHIP:
You own this company. As we grow, it is your responsibility to ensure that weâre awesome. If it sucks, make it better.
CONSTANT QUESTIONING:
Asking âwhy?â isnât just for children. Being curious will make you and this company great.
FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DONâT:
Sometimes the best way to reach scale in the long term is to do things that donât in the short term.
LED BY PRODUCT:
Product is not just what we build, itâs the way we are. Everyone in the company should be thinking in, and building, products.
NOT JUST A JOB:
We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldnât change a thing.
JUST:
At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, letâs all learn from it.
What do you think? If you believe in our values and would like to come work with us, please get in touch.
percolate.com/jobs
7 Lessons Marketers Can Learn From MasterCard to become a Global Publishing P...Percolate
Â
MasterCardâs payment solutions and services are trusted around the world, making it essential for the brandâs communications to be smart, fast, cost-effective and personalized for the 210 different countries it reaches. Learn how Percolate helped MasterCardâs Corporate & Digital Communications Group become a global brand publisher that engages with 800,000 influencers each year in 11 different languages.
The greatest challenge digital marketers face is to reach their audience with relevant content. How much does marketing cost, and what will it cost in the future? Our team at Percolate did the math and the answer might surprise you.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
Â
In the last four years, weâve seen tremendous upheavals in social channels, mobile adoption across the globe, and software thatâs changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
IPG Media Lab's Jack Pollock presents employees as signals at Percolate's #SP...Percolate
Â
Building an internal community within your own company can be difficult, yet it relies on bringing together technology, content, and audience and avoiding the challenge of diversification. IPG Media Labs consists of 60 thought-leaders across five continents vetting potential media technologies for use at scale.
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...Percolate
Â
Corporate Communications is currently at the intersection of content and code. In its strategy for building its own corporate newsroom, MasterCard focused on integrating its various social channels, curating content to fuel conversations around context, and creating content with third-party validation. For Mastercard, content creation is never a âone nâ doneâ process, and MasterCard uses the Percolate Brew to syndicate its content around owned media, bringing new relevancy to dated stock media content.
GE's Jon Lombardo presents how GE became a conPercolate
Â
GE has fascinating social content across virtually all the platforms and they achieved this by knowing their context, thinking about why people share and letting go of the brand (kind of). The result has been increased engagement and content creation across all their social presences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
Â
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Â
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Â
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
Â
In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
Â
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
Â
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
Â
TL;DR. These are the three themes that stood out to us over the course of last month.
1ď¸âŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ď¸âŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ď¸âŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Whycontent?Becausemarketinghaschanged.
Be Creative Drive Growth
PresentPast
One Channel More Channels
One Market Global Reach
Infrequent Content Lots of Content
Limited Budget Limited Budget
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
3. Search Ads
Social
Traditional 22%
12%
Display Ads
13%
Brand Publishing
14%
Programmatic
10%
Website & Ecommerce
15%
Advertising48%
14%
Traditional
Brand Publishing
Social
Website &
Ecommerce
Programattic
Display Ads
Search Ads
40%
40%
38%
50%
43%
42%
38%
Non-Working Working
Content is 40% of the average advertising budget, and 20% of
the entire marketing budget
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
7. â Understand where youâre starting from
â Design the right system to get the most out of your people,
process(es), content, technology, and data
â Iterate and execute
â Close the loop to learn from (and apply) your successes and
failures
Yourcontentmarketing360roadmap
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
10. Focusoncriticalneeds
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Brand Manager
Present
campaign in
weekly
meeting
Limited cross-team
visibility
Social Team
InsufďŹcient
guidelines for
social imagery
Close data
feedback
loop
Content Team
Agency
See agency
ideas earlier
Store and
tag content
in DAM
Legal Approval delays limit
Compliance Twitter responsiveness
Ideation Planning Development Approval DistributionProduction
Monitor Route Approval ResponseProduction Resolution
Red ZoneRisks and pain points Yellow Zone Green Zone
1010#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
11. FRONT LINE EXECUTION
Stakeholdercoordinationiscentraltosuccess
COORDINATION,
IMPLEMENTATION &
OVERSIGHT
Creative and Brand Marketing Compliance and Governance
Service Teams (Editorial, Creative)
IT Agency Partners*
Corporate Communications Legal
Local Brand Team Compliance
Global Brand Team Global Center of Excellence
Executive Stakeholders
C-Suite Executives
SPONSORSHIP & VISION
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
14. Source: Percolate Research.
Creating better internal creativeâ¨
workďŹows and processes
Increasing specialist agency relationships
Better team training and education
Creating better processes for workingâ¨
with creators outside my organization
Leveraging technology or systems
Percent of respondents
0 8 16 23 31 39 47 54 62 70
Overall Respondent Pool Best Performers
Strategies that are the biggest opportunities for controlling and/or reducing your content costs (non-working media budget)
What the most cost-eďŹective marketers prioritize
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE#PERCOLATELIVE
25. The economics of attention are in their favor, not yours
The only place where share of attention is growing is mobile
More media autonomy means less patience for interruption
They are well-informed. If youâre not relevant and contextual,
you will be ignored [see: ad-blocking]
Whatdoweknowabouttodayâscustomer?
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
26. The economics of attention are in their favor, not yours
The only place where share of attention is growing is mobile
More media autonomy means less patience for interruption
They are well-informed. If youâre not relevant and contextual,
you will be ignored [see: ad-blocking]
In spite of that, the fundamentals of how and why
people buy has not changed
Whatdoweknowabouttodayâscustomer?
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
27. Problem or need recognition
Information search
Solution search
Evaluation and comparison of alternatives
Purchase decision
Post-purchase behavior
Brand advocacy
Psychologytellsusthebuyingprocessbreaksdowninto
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
28. Mapcontenttoeachstageforeachcustomerpersona
Phase Advancement Step Content Examples
Problem or need recognition [Generally] unaware of your brand
social video, free tools and education resources,
apps, games, OOH, events and experiences
Information search Aware of your brand free tools and education resources, website content
Solution search Understand (or potentially desire) your brand
buyerâs guides, product videos, case studies,
website content
Evaluation and comparison of alternatives Believe your brand solves their need
online reviews, case studies, events and
experiences
Purchase decision Act on belief your brand is the best solution
case studies and social proof content, customer
testimonials, ROI/beneďŹt content
Post-purchase behavior Repeat and/or larger purchases
Customer-generated content, customer events and
experiences
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
29. Be everywhere your target customer is (reach)
Be bold, distinct and salient (recognizable)
Be consistent with your brand (recognizable, again)
Be consistent over time (repetition and frequency)
Trigger high valence emotions (awe, positivity)
If possible, reinforce a conversion action (sales cycle
advancement)
Buildingmentalavailability-checklistforcontent
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
32. Planning Point Solutions
â Marketing resource management
â Calendaring tools
â Briefing management
â Task management tools
Creation Point Solutions
â Content marketing tools
â Creative suites
â Digital Asset Management (DAM)
â Compliance software
Execution Point Solutions
â Marketing automation
â Social media tools
â Marketing distribution middleware
â Advertising and programmatic
technology
Analysis Point Solutions
â Digital analytics and attribution
technology
â Business intelligence tools
â Listening platforms
Siloâdtechnologykeepsproliferatinginmarketing
Marketing Lifecycle
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE
33. â Anchor purpose and progress to culture
â Make sure you have the analytics & data science talent you need
â Be pragmatic; theories sound great then reality gets in the way
â Restructure and centralize for agile development, continuous
planning, and cross-functional collaboration
â Build a sustainable path to long-term progress; recruit as you go
â Core technology should be flexible and centralized, and put
business priorities and customer needs at the center
Whatclosingtheloopreallymeans
#PERCOLATELIVE @ChrisBolman@lauraramos#PERCOLATELIVE