Tumblr is a special platform because brands can post anything they want and customize the look and feel. Many brands are seeing unmatched longevity and engagement around their content on Tumblr and the best examples of brands using the platform are available at http://brands.tumblr.com/.

2. "The moment we are living
through is the largest
increase in expressive
capability in human history"
- Clay Shirky
Internet academic and author

3. Post anything.

4. Customize everything.

5. Everything is Social

6. "Facebook is the Internet’s
phone book. Twitter is its
wire service. In Tumblr, 26-
year-old Karp has built the
Web’s canvas."
- Forbes. January 21, 2013

7. "If a picture paints a thousand
words, then Tumblr is the
greatest story-telling medium
available..."
- Hypebeast

9. What is Tumblr?

10. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#cars

11. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#food

12. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#fashion

13. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#art

14. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#tv

15. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#sports

16. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#shopping

17. A Tumblr for Everything
Tumblr powers the most creatively dynamic sites anywhere,
spanning virtually every passion on the planet
#anything

18. If There’s a Passion For It,
There’s a Tumblr Blog For It.

19. But is it a...
blogging tool?
social network?
content distribution
plaform?

20. Yes.

21. The World’s Greatest Creators
The easiest way to share amazing content, Tumblr has grown into the greatest community of
creators, curators and consumers in the world.

22. What Makes Tumblr
Special?

23. Post anything.
Tumblr’s not just another social network. It can be a hub for all of your social activity. You’re not
limited to one type of media. Push your photos, blog posts, audio and more to your Tumblr.

24. Customize everything.
Tumblr’s all about creativity. Not just in the content, but in your blog presence. A Tumblr theme is
almost as customizable as a full website. We don’t keep you in a box.

25. Make Your Mark On The Web.
You can choose one of over 1,500 dynamic themes or create a custom solution by easily
leveraging HTML and our API.

26. Follow
What Makes Tumblr
REALLY Special?

27. The Two Sides of Tumblr
from89.tumblr.com

28. The Two Sides of Tumblr
www.tumblr.com/dashboard

29. The Follow
Every Tumblr blog can be followed by any of the millions of members in the Tumblr community.
It’s as simple as clicking the follow button found on every Tumblr blog.
Follow

30. The Magic of Tumblr
Unfiltered expression on two sides of the platform
Share any type of content
you want quickly and
easily.
blog.warbybarker.com
http://tumblr.com/dashboard
As you publish, your
Your content is unfiltered content is also
published seamlessly automatically pushed to
to your fully customized the Dashboards of loyal
blog on the open Web. followers across the
Express yourself Tumblr community who
without creative engage and share it with
limitation. others.

31. Reach everyone.
Tumblr is both the ultimate creative canvas for your blog on the open Web and a
dynamic media channel for your content to reach millions of creators, curators and
consumers who want to follow and engage.
blog.warbybarker.com http://tumblr.com/dashboard
The open web The Tumblr Dashboard

32. Publishers can publish their content simultaneously to the open Web and to the
dashboards of Tumblr followers everywhere.
blog.warbybarker.com http://tumblr.com/
http://tumblr.com/
http://tumblr.com/
http://tumblr.com/dashboard
http://tumblr.com/
http://tumblr.com/

33. Users can consume unfiltered content from their favorite Tumblr blogs on their
dashboards as its being published.
http://tumblr.com/dashboard

34. Highlight All Types of Content Beautifully
Tumblr allows you to present all types of content and media
the way they were meant to be showcased.

35. Magic River of
Internet Awesome!!!
http://tumblr.com/dashboard

36. Engagement Central
Tumblr’s not just another social network. It can be a hub for all of your social activity. Engage the
community to grow your follower base, earn positive feedback and have your content shared
throughout the Tumblr universe and all over the web.
+

37. It’s all about Notes.
On Tumblr, it’s all about Likes and Reblogs, collectively known as Notes. Notes are the ultimate
gestures of deep engagement with your content and social proof that you are a creator whose
content is admired.

38. The Like
When you earn a like by a member of the Tumblr community, you are earning a personal
endorsement that is seen by everyone visiting your blog post. It’s an invaluable social
signal of admiration and gratitude that reinforces your reputation as a creator or curator of
incredible content.
Many tumblr users display their like activity on their own blogs and share these links to
facebook.

39. The Reblog
Reblogging is the viral socialization of your
content taken to an entirely new level.
When anyone in the Tumblr community
reblogs any of your posts, he/she instantly
republishes it to his/her blog and pushes it
out to his/her followers.
Those followers, in turn, have the
opportunity to do the same. And so on and
so on.
The result is the exponential distribution of
your content through various levels and
corners of the Tumblr universe, a powerful
dynamic that extends the longevity of
engagement and the ultimate reach
around your content indefinitely.

40. Every post on Tumblr has a Reblog Button
http://tumblr.com/dashboard
Reblog
Every single
piece of content
you share on
Tumblr is social
by design and
instantly
shareable
throughout the
Tumblr network
and beyond.

41. This powerful built-in signal booster means that
content on Tumblr goes viral constantly.
Reblog

42. Reblog
http://www.tumblr.com/reblog/5192496821/?redirect_to+www.eyescreamsunday.com
Reblogs are posted
instantly to the user’s
Tumblr and delivered
directly to Dashboard
of every single
follower of that user.
Reblogging provides
the community with
the opportunity to re-
contextualize original
content and
spread the word.

43. unikus reblogged your photo post: “Rainborough II” by
hifry liked your photo post: “Rainborough II” by Aakash
haleysblueeyes reblogged your photo post: “Rainborough
II” by Aakash
screwyouplato liked your photo post: “Rainborough II” by
willmk reblogged your photo post: “Rainborough II” by
titus-andonicus reblogged your photo post: “Rainborou
kelsowelso reblogged your photo post: “Rainborough II”
hyped-up-teacup reblogged your photo post: “Rainb
sinbandera reblogged your photo post: “Rainborough II”
sinbandera liked your photo post: “Rainborough II”
psalms27 liked your photo post: “Rainborough II” by
feelthebassinyourheart liked your photo post: “Rain
unikus reblogged your photo post: “Rainborough II”

44. unikus reblogged your photo post: “Rainborough II” by
hifry liked your photo post: “Rainborough II” by Aakash
haleysblueeyes reblogged your photo post: “Rainborough
II” by Aakash
screwyouplato liked your photo post: “Rainborough II” by
willmk reblogged your photo post: “Rainborough II” by
titus-andonicus reblogged your photo post: “Rainborou
kelsowelso reblogged your photo post: “Rainborough II”
hyped-up-teacup reblogged your photo post: “Rainb
sinbandera reblogged your photo post: “Rainborough II”
sinbandera liked your photo post: “Rainborough II”
psalms27 liked your photo post: “Rainborough II” by
feelthebassinyourheart liked your photo post: “Rain
unikus reblogged your photo post: “Rainborough II”

45. Posts spreads from one Tumblr
to the next

47. Tumblr Is Home To
The Most Passionate
Communities on Earth

48. “We’ve seen similar volumes
of conversations on Tumblr
(to that of Twitter) and in
some cases increased
volumes of conversations in
certain categories.”
- Hayes Davis
CEO, Union Metrics
in an interview with Business Insider

52. Insane Engagement
Users spent over
2 , 1 0 0, 0 0 0, 0 0 0
minutes on Tumblr in 2012.
That is more than 3,995 years worth of time.
And more than time spent on Twitter (1.8B minutes), Pinterest
(1.3B minutes) or Blogger (816.1M minutes).
Source: Nielsen Twitter (1.8B minutes), Pinterest (1.3B minutes) or Blogger (816.1M minutes).

53. The Longevity of Engagement Around
Content on Tumblr is Unmatched
Post originally published
on 1/11/12.
During the week ending
1/13/13 it received:
2,157 reblogs
505 likes
Amazing organic
engagement persists
over one year later!

55. Tumblr
By The Numbers

56. 90 170 84
Million+
Tumblr blogs
Million+
monthly uniques
Million+
new posts everyday
(65 million U.S.) (800/sec)
1 8 , 7 2 3, 5 3 5, 5 6 9
Monthly page views
Source: Quantcast,
Google Analytics

57. Number
10
in the U.S.
Quantcast

58. Source: Quantcast

59. Powerful in Mobile
Android & iOS
43
Million+
visits
814
Million+
pageviews
Source: Quantcast

60. 1 2 8,5 6 3
New users yesterday
CONFIDENTIAL

61. Insane Engagement
The average Tumblr user spends 1 hour and 38 minutes on the site
per month, second only to Facebook. And unlike Facebook - the only
thing to do on Tumblr is to consume content. There are no games. No
chat. The time spent on Tumblr is time spent consuming your content.
14.9 29.8
minutes pageviews
per visitor online per visit
Twitter = 4.8 Twitter = 6.1
Pinterest = 9.3 Pinterest = 13.2
Source: Statista, Comscore

62. 2nd 65%
largest U.S. social
networking site via PC
YOY % Growth
in total PC minutes
Based on Total Minutes Based on Total Minutes
Source: Statista, Comscore

63. Searching for ‘Blog’ Now Means
Searching for ‘Tumblr’
- The Atlantic Wire, Jan 2, 2013

64. Demographics
Gender Age
54% 46% 35-49
18-34 23%
Female Male 44%
50+
13%
13-17
18%
Source: Quantcast

65. Top 5 countries
United States Brazil Canada Other
64 million uniques 11 million uniques 7 million uniques
UK Australia
8 million 3.5 million
uniques uniques
Network Total
170 million uniques
Quantcast

66. Where our users are posting from Jan 2012

67. How their posts travel Jan 2012

68. Sponsored Program

69. “You’ve already seen
our ad unit. It’s the
Tumblr post.”
- David Karp

70. Feature your posts.
Te

71. Highlight your blog.

72. http://tumblr.com/dashboard

73. http://tumblr.com/dashboard

74. Tumblr Radar: 120Million+ Daily Impressions.
Sold in 5% increments per day.
The Tumblr Radar serves as our collective consciousness, showcasing some of the best posts on
Tumblr to every single person on the Dashboard that day. Radar posts get millions of
impressions, score thousands of notes, and inspire legions of new followers.
http://tumblr.com/dashboard

75. http://tumblr.com/spotlight/funny

76. 9,252 Notes
56,779 Notes 3,006 Notes
18,815 Notes
7,691 Notes
welcometothebathtub
vh1
2,596 Notes
puma
reesespuffscereal
47,562 Notes
adidasfootball
65,982 Notes
12,519 Notes
47,336 Notes 7,315 Notes
mtv
trackemkillem
americanapparel
calvinklein
ralphlauren

77. Key Metrics of Performance
Impressions
+ Follow Like Reblog
Guaranteed Grow a dedicated A powerful signal of The ultimate social
premium following of social admiration and gesture towards
exposure to your influencers and approval that will extending the reach of
creative content users who have always live with your your content and making
by an audience opted-in to see content posts and it go viral. Reblogs
of millions your content as provide social proof amplify your content
you publish it around your brand throughout the Tumblr
universe and beyond.

78. http://tumblr.com/analytics/
Tumblr analytics
Our Dashboard analytics tool was
designed to help brands measure
success and improve content
strategy via detailed metrics that
show your blog’s impact and
overall reach within the
Dashboard. You can see which
posts are performing best, and
compare your blog’s performance
to competitors on the platform.
•This is a tool available only to
advertisers on Tumblr
•Specific dates can be set to track
individual campaigns
•All Data is Exportable to CSV

82. http://unionmetrics.com
Union Metrics is Tumblr’s preferred
analytics provider built on full-fidelity
Tumblr firehose of data. The data is
fully licensed from Gnip and includes
more than 100 million public data
events per day from Tumblr including
all posts, reblogs and likes.
The tool provides engagement on
metrics for both blogs and keyword-
based topics on Tumblr.
Union Metrics provides marketers
with the ability to:
•Identify influencers and brand
advocates
•Analyze content effectiveness
•Analyze tagging strategy
•Competitive benchmarks

83. Identify Reblog Networks
Union Metrics provides virality insight with in-depth post engagement
analysis, including interactions over time and amplification trends.
The “reblog tree” visualization shows precisely how a post spreads
through the vast Tumblr network.

84. Brand Creativity on Tumblr
Keep up with the latest by following:
BRANDS.TUMBLR.COM
CONFIDENTIAL