Growth hacking has exploded in popularity, with companies scrambling to find magical 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work. In this talk I'll cover: - how companies actually grow online based on studying dozens of fast-growing startups - why growth is based on companies finding winning tests faster - how we did that at growth hackers - how other companies do it (HubSpot, Twitter, more) - how to start hacking and start growing - things to avoid, etc.