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19
GROWTH HACKER
QUOTES
GROWTH HACKER
QUOTESTHOUGHTS ON THE FUTURE OF MARKETING
Growth hacker (noun) – one who’s passion
and focus is growth through use of a testable
and scalable methodology.
A growth hacker works within the parameters
of a scalable and repeatable method for
growth, driven by product and inspired by
data. A growth hacker lives at the intersection
of data, product, and marketing.
“#1
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
Growth hackers have a common
attitude, internal investigation
process, and mentality unique among
technologists and marketers.
This mindset of data, creativity, and
curiosity allows a growth hacker to
accomplish the feet of growing a
user base into the millions.
“#2
Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
Growth hacking has a subtle message
of ‘what have you done for me today?’.
You never stop as a growth hacker.
Facebook still has a growth team
and they have a billion users.
“#3
BlakeCommagereFOUNDER, MEDIASPIKE
Make stuff people want.
“#4
Paul GrahamFOUNDER, Y-COMBINATOR
We might not have marketing budgets,
or a massive fan base… [But] we can
build for sharing. We can sample at
scale. We can give readers a stake in
distribution. We can open up exchange
between artist and fan, beyond the
sales transaction. And we can do this in
a way that drives creative profitability.
“#5
Matt MasonDIRECTOR OF MARKETING, BITTORRENT
The creative folks intuitively design
what’s best for the user, while data
folks provide great insights.
The true unicorns are those who can
go end-to-end designing, building,
measuring, analyzing, and iterating
with a combination of user intuition
and deep analytics.
“
Matt Humphreys
#6
CO-FOUNDER, HOMERUN
Growth hacking is more of a
mind-set than a tool kit.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#7
To be successful and grow your
business and revenues, you
must match the way you market
your products with the way
your prospects learn about
and shop for your products.
“
Brian HalliganFOUNDER, HUBSPOT
#8
Virality isn’t luck. It’s not
magic. And it’s not random.
There’s a science behind why
people talk and share.
A recipe. A formula, even.
“
Jonah BergerAUTHOR OF “CONTAGIOUS”
#9
You need the kind of objectivity
that makes you forget
everything you’ve heard, clear
the table, and do a factual
study like a scientist would.
“
Steve WozniakCO-FOUNDER, APPLE
#10
Growth Hacking is the process
and mindset of searching for ways
that your product to grow. It’s kind of
like a mix between engineering and
marketing. The key is to find
untapped channels of customers that
are motivated to use your product.
“
Dan MartellFOUNDER, CLARITY
#11
Most traditional marketers spend the majority of
their time trying to buy the attention of prospects
in the marketplace to drive awareness and interest
in their product.
Growth hacking tends to be more “experience”
focused. This includes driving engagement and
sharing within a product or spreading a product
experience across networks. Effective growth
hackers are relentless about running creative
experiments and optimizing the components of the
experiment until finding something that works.
“
Sean Ellis CEO, QUALAROO
#12
The end goal of every
growth hacker is to build a
self-perpetuating marketing
machine that reaches millions
by itself.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#13
In the absence of big budgets,
start-ups learned how to hack
the system to build their
companies.
“
Micah BaldwinFOUNDER, GRAPHIC.LY
#14
Marketing has always been
about the same thing —
who your customers are
and where they are.
“
Noah KaganFOUNDER, APPSUMO
#15
Our first idea is a grand opening,
a big launch, a press release, or
major media coverage. We default
to thinking we need an advertising
budget. Our delusion is that we
should be Transformers and not
The Blair Witch Project.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#16
I prefer the discipline of
knowledge to the anarchy of
ignorance. We pursue
knowledge the way a pig
pursues truffles.
“
David Ogilvy“THE FATHER OF ADVERTISING”
#17
The short answer is you can't really “hack” growth.
Any attempts at artificially creating growth patterns
such as spamming friends on Facebook or Twitter, or
hacking App Store download charts may result in spiky
numbers, but rarely adds retained users. It's kind of like
eating empty calories.
“Growth hacking” is a recognition that when you focus
on understanding your users and how they discover and
adopt your products, you can build features that help
you acquire and retain more users, rather than just
spending marketing dollars.
“
Josh ElmanPARTNER AT GREYLOCK PARTNERS
#18
A growth hacker is someone who has thrown out the
playbook of traditional marketing and replaced it with only
what is testable, trackable, and scalable. Their tools are
e-mails, pay-per-click ads, blogs, and platform APIs instead
of commercials, publicity, and money.
While their marketing brethren chase vague notions like
“branding” and “mind share,” growth hackers relentlessly
pursue users and growth—and when they do it right, those
users beget more users, which beget more users. They are
the inventors, operators, and mechanics of their own self-
sustaining and self-propagating growth machine that can
take a start-up from nothing to something.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#19
PURCHASE THE
BOOK
THE FUTURE
OF MARKETING
IS CALLED
GROWTH HACKING.
AND IT WORKS!

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19 Growth Hacker Quotes: Thoughts on the Future of Marketing

  • 2. Growth hacker (noun) – one who’s passion and focus is growth through use of a testable and scalable methodology. A growth hacker works within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. A growth hacker lives at the intersection of data, product, and marketing. “#1 Aaron GinnHEAD OF GROWTH, STUMBLEUPON
  • 3. Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions. “#2 Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
  • 4. Growth hacking has a subtle message of ‘what have you done for me today?’. You never stop as a growth hacker. Facebook still has a growth team and they have a billion users. “#3 BlakeCommagereFOUNDER, MEDIASPIKE
  • 5. Make stuff people want. “#4 Paul GrahamFOUNDER, Y-COMBINATOR
  • 6. We might not have marketing budgets, or a massive fan base… [But] we can build for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. “#5 Matt MasonDIRECTOR OF MARKETING, BITTORRENT
  • 7. The creative folks intuitively design what’s best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics. “ Matt Humphreys #6 CO-FOUNDER, HOMERUN
  • 8. Growth hacking is more of a mind-set than a tool kit. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #7
  • 9. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. “ Brian HalliganFOUNDER, HUBSPOT #8
  • 10. Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. “ Jonah BergerAUTHOR OF “CONTAGIOUS” #9
  • 11. You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. “ Steve WozniakCO-FOUNDER, APPLE #10
  • 12. Growth Hacking is the process and mindset of searching for ways that your product to grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product. “ Dan MartellFOUNDER, CLARITY #11
  • 13. Most traditional marketers spend the majority of their time trying to buy the attention of prospects in the marketplace to drive awareness and interest in their product. Growth hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or spreading a product experience across networks. Effective growth hackers are relentless about running creative experiments and optimizing the components of the experiment until finding something that works. “ Sean Ellis CEO, QUALAROO #12
  • 14. The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #13
  • 15. In the absence of big budgets, start-ups learned how to hack the system to build their companies. “ Micah BaldwinFOUNDER, GRAPHIC.LY #14
  • 16. Marketing has always been about the same thing — who your customers are and where they are. “ Noah KaganFOUNDER, APPSUMO #15
  • 17. Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #16
  • 18. I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. “ David Ogilvy“THE FATHER OF ADVERTISING” #17
  • 19. The short answer is you can't really “hack” growth. Any attempts at artificially creating growth patterns such as spamming friends on Facebook or Twitter, or hacking App Store download charts may result in spiky numbers, but rarely adds retained users. It's kind of like eating empty calories. “Growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars. “ Josh ElmanPARTNER AT GREYLOCK PARTNERS #18
  • 20. A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, which beget more users. They are the inventors, operators, and mechanics of their own self- sustaining and self-propagating growth machine that can take a start-up from nothing to something. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #19
  • 21. PURCHASE THE BOOK THE FUTURE OF MARKETING IS CALLED GROWTH HACKING. AND IT WORKS!