Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

[CXL Live 16] How to Give Your Data an Annual Checkup by Annie Cushing

8,717 views

Published on

Site owners set up their Google Analytics account with the full expectation that it will yield lots of delicious insights. But the reality is that there are common ailments that challenge the health of that data. Learn how to spot these issues before they wreak havoc with your data. All in plain English.

Published in: Marketing
  • Be the first to comment

[CXL Live 16] How to Give Your Data an Annual Checkup by Annie Cushing

  1. 1. @AnnieCushing
  2. 2. @AnnieCushing MISTAGGED MEDIUMS
  3. 3. @AnnieCushing
  4. 4. @AnnieCushing The image part with relationship ID rId3 was not found in the file.
  5. 5. @AnnieCushing
  6. 6. @AnnieCushing
  7. 7. @AnnieCushing
  8. 8. @AnnieCushing bit.ly/ga-campaign-tagging
  9. 9. @AnnieCushing NOT TAGGING EMAILS
  10. 10. @AnnieCushing
  11. 11. @AnnieCushing
  12. 12. @AnnieCushing
  13. 13. @AnnieCushing FRACTURED VIEWS
  14. 14. @AnnieCushing
  15. 15. @AnnieCushing your view
  16. 16. @AnnieCushing your visitor
  17. 17. @AnnieCushing
  18. 18. @AnnieCushing
  19. 19. @AnnieCushing
  20. 20. @AnnieCushing
  21. 21. @AnnieCushing
  22. 22. @AnnieCushing Test VISITORS LEAVE TO CONVERT
  23. 23. @AnnieCushing Test
  24. 24. @AnnieCushing Test
  25. 25. @AnnieCushing Test
  26. 26. @AnnieCushing Test CROSS-DOMAIN TRACKING
  27. 27. @AnnieCushing Test
  28. 28. @AnnieCushing Test
  29. 29. @AnnieCushing Test http://www.westmarkhotels.com/ http://westmarkhotels.webhotel.microsdc.us/ http://westmarkhotels.webhotel.microsdc.us/bp /availStart.jsp?srchResort=WMANC&numberOfA dults=1&….&_ga=1.194668077.1445201766.143 9118116
  30. 30. @AnnieCushing Test http://www.westmarkhotels.com/ http://westmarkhotels.webhotel.microsdc.us/ http://westmarkhotels.webhotel.microsdc.us/bp /availStart.jsp?srchResort=WMANC&numberOfA dults=1&….&_ga=1.194668077.1445201766.143 9118116
  31. 31. @AnnieCushing Test http://www.westmarkhotels.com/ http://westmarkhotels.webhotel.microsdc.us/ http://westmarkhotels.webhotel.microsdc.us/bp /availStart.jsp?srchResort=WMANC&numberOfA dults=1&….&_ga=1.194668077.1445201766.143 9118116
  32. 32. @AnnieCushing bit.ly/ga-debugger
  33. 33. @AnnieCushing Test
  34. 34. @AnnieCushing Test
  35. 35. @AnnieCushing Test =
  36. 36. @AnnieCushing Test
  37. 37. @AnnieCushing Test
  38. 38. @AnnieCushing Test
  39. 39. @AnnieCushing Test
  40. 40. @AnnieCushing Test
  41. 41. @AnnieCushing Test
  42. 42. @AnnieCushing Test =
  43. 43. @AnnieCushing Test NO BOT FILTERING
  44. 44. @AnnieCushing Test
  45. 45. @AnnieCushing Test
  46. 46. @AnnieCushing Test
  47. 47. @AnnieCushing Test
  48. 48. @AnnieCushing Test
  49. 49. @AnnieCushing Test NO CUSTOM CHANNELS
  50. 50. @AnnieCushing Test
  51. 51. @AnnieCushing Test
  52. 52. @AnnieCushing Test
  53. 53. @AnnieCushing bit.ly/channels-ga
  54. 54. @AnnieCushing Test NO CUSTOM DIMENSIONS
  55. 55. @AnnieCushing Test
  56. 56. @AnnieCushing Test
  57. 57. @AnnieCushing bit.ly/custom-ga-reports
  58. 58. @AnnieCushing W: ANNIELYTICS.COM E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING W: ANNIELYTICS.COM E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING

×