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Els Aerts - Advanced User Research

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Finding answers to tough business problems using UX and usability research.

Published in: Marketing
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Els Aerts - Advanced User Research

  1. 1. Advanced User Testing: Right Time, Right Place, Right Method Els Aerts @els_aerts
  2. 2. User Research Since 2001 Usability & Information Architecture Conversion optimization
  3. 3. User research Google Analytics Scroll heatmaps User session recordings Click heatmaps Form analysis
  4. 4. User research Google Analytics Scroll heatmaps User session recordings Click heatmaps Form analysis Unmoderated testing • Tree structure test • Screenshot test • 5-second test Moderated testing User testing
  5. 5. Moderated versus unmoderated @els_aerts
  6. 6. Moderated user testing
  7. 7. A focus group is not a user test. @els_aerts
  8. 8. Set the test participant at ease
  9. 9. Ask the questions
  10. 10. SHUT THE F*CK UP!
  11. 11. “First rule of usability? Don’t listen to users.” Jakob Nielsen
  12. 12. Unmoderated user testing
  13. 13. Which is best: moderated or unmoderated?
  14. 14. Moderated user testing
  15. 15. 3 types of moderated user testing In-person moderated user testing Guerilla user testing Remote moderated user testing
  16. 16. In person moderated user testing Observation room Your team Recording the test Sharing the screen Testing room Moderator + Test participant
  17. 17. User testing myth #1: You need a test lab
  18. 18. User testing myth #2: Don’t test in the client’s office
  19. 19. Benefit of in-person testing: Eyetracking
  20. 20. Guerilla user testing
  21. 21. © MARSEL VAN OOSTEN | SQUIVER.COM
  22. 22. Remote moderated user testing
  23. 23. This button says: I’d find it here (just in case you don’t speak Dutch…)
  24. 24. Screenshot testing / First click testing
  25. 25. Typical questions • What does this organisation do? • What’s the company’s name? • What does this product do? • What’s the price of this service?
  26. 26. Make user testing part of your toolbox
  27. 27. Thank you very much! @els_aerts
  28. 28. Get our free e-book now ✓ 10 conversion tips that work on any website ✓ 15 cases from the real world ✓ 6 best practices from leading websites  www.agconsult.com/ebook.html Already more than 7.235 downloads

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