Finding answers to tough business problems using UX and usability research.

1. Advanced User Testing:
Right Time, Right Place, Right Method
Els Aerts
@els_aerts

2. User Research
Since
2001
Usability & Information Architecture
Conversion optimization

3. User research
Google Analytics
Scroll heatmaps
User session recordings
Click heatmaps
Form analysis

5. User research
Google Analytics
Scroll heatmaps
User session recordings
Click heatmaps
Form analysis Unmoderated testing
• Tree structure test
• Screenshot test
• 5-second test
Moderated testing
User testing

6. Moderated versus unmoderated
@els_aerts

7. Moderated user testing

9. A focus group is not a user test.
@els_aerts

10. Set the test participant
at ease

11. Ask the questions

12. SHUT THE F*CK UP!

13. “First rule of usability? Don’t listen to users.”
Jakob Nielsen

14. Unmoderated user testing

15. Which is best:
moderated or unmoderated?

18. Moderated user testing

19. 3 types of moderated user testing
In-person moderated user testing Guerilla user testing Remote moderated user testing

20. In person moderated user testing
Observation room
Your team
Recording the test Sharing the screen
Testing room
Moderator + Test participant

21. User testing myth #1:
You need a test lab

22. User testing myth #2:
Don’t test in the client’s office

28. Benefit of in-person testing:
Eyetracking

30. Guerilla user testing

31. © MARSEL VAN OOSTEN | SQUIVER.COM

32. Remote moderated user testing

37. This button says: I’d find it here
(just in case you don’t speak
Dutch…)

41. Screenshot testing / First click testing

47. Typical questions
• What does this organisation do?
• What’s the company’s name?
• What does this product do?
• What’s the price of this service?

51. Make user testing part of your toolbox

53. Thank you very much!
@els_aerts

54. Get our free e-book now
✓ 10 conversion tips that work on any website
✓ 15 cases from the real world
✓ 6 best practices from leading websites
 www.agconsult.com/ebook.html
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