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Event Hacks: How to increase your event’s chances of media publicity

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Sometimes, what your event needs is a little shout out from the right media. Before you put pen to paper to write that pitch, here are six ways you can go about convincing the media to pick up your event in their next scoop.

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Event Hacks: How to increase your event’s chances of media publicity

  1. 1. How To Increase Your Event’s Chances Of Media Publicity
  2. 2. Getting the media to talk about your event is one way you can amplify your reach to a following you’ve yet to gain.
  3. 3. But before you eye having your event on the media, you’ll first need to get a foot in the door with a solid pitch.
  4. 4. Here are six ways you can increase your chances of the media taking it on as part of their next publication.
  5. 5. PLAN AHEAD
  6. 6. Think about event publicity from the get-go of event organizing.
  7. 7. Most media typically require sufficient lead-time of at least two weeks for it to be worth any editorial effort.
  8. 8. The more time the advertorial receives exposure, the merrier it’ll make the editors and you!
  9. 9. KNOW YOUR MEDIA
  10. 10. You can’t expect the media to publicize your event if you don’t know anything about the media itself.
  11. 11. For example, if you want to be in the newspapers, then read your choice newspapers early and often.
  12. 12. If you want to be on TV, figure out which shows would highlight your event and check out their previous episodes and fanbase.
  13. 13. You’ll have a better chance if it sounds like you’re pitching directly to a medium you know much about, instead of pleading to anyone who’ll listen.
  14. 14. You’re more likely to get your desired media to publicize your event if you pitch to a member of the press team who already is interested in these issues.
  15. 15. Do your research and find out what they’re invested in or keen on covering.
  16. 16. MAKE IT TIMELY
  17. 17. People in media are more likely to publicize your event if it ties in with other relevant topics their audiences are also tuning into.
  18. 18. If your event is connected to other issues that eyeballs are trained on at the moment, make it clear off the bat.
  19. 19. It won’t just be your event that sounds relevant; the media will seem all the more current for picking up your pitch.
  20. 20. BUNDLE THE SCOOP
  21. 21. Instead of pitching for your event and your event alone, take a look around at the scene you’re in.
  22. 22. Pitch the bigger picture to the media of your choice.
  23. 23. If your event is environmentally conscious, find other similarly responsible efforts in your community and pitch it to the media as an article on eco-awareness!
  24. 24. It doesn’t always have to be a competition. A mention in a listicle or round-up is publicity as good as any.
  25. 25. GIVE THE GIFT (that keeps on giving)
  26. 26. Offer tickets, media passes, or bundle it with other goodies to the Instagram-famous.
  27. 27. Even the media bows down to the potential virality of Instagram influencers’ every move.
  28. 28. Since they both share and want each other’s audiences, strategically spreading word of your event on Instagram first could make them more open to publicising it too.
  29. 29. RESPECT THEM
  30. 30. Remember that all forms of publicity is essentially free advertising.
  31. 31. You’ll certainly need to demonstrate some respect for the work they’ve already done, so that you can be part of the work they’re about to do. Event marketing - How To Increase Your Event’s Chances Of Media Publicity
  32. 32. Lastly, show your appreciation by thanking them and sharing the article! Who knows, you might get another feature in future. Event marketing - How To Increase Your Event’s Chances Of Media Publicity
  33. 33. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  34. 34. Suling Wong Produced by Claire Ding Original article by Liyana Dizzy Event marketing - How To Increase Your Event’s Chances Of Media Publicity
  35. 35. Share this if you liked it! Share on TwitterShare on Facebook Event marketing - How To Increase Your Event’s Chances Of Media Publicity

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