Sometimes, what your event needs is a little shout out from the right media. Before you put pen to paper to write that pitch, here are six ways you can go about convincing the media to pick up your event in their next scoop. Learn to kickstart amazing events on a low budget with our free ebook: http://ptix.co/28RAo1D Follow us for more marketing #peatips and #eventhacks.

1. How To Increase
Your Event’s
Chances Of Media
Publicity

2. Getting the media to talk about
your event is one way you can
amplify your reach to a following
you’ve yet to gain.

3. But before you eye having your
event on the media, you’ll first
need to get a foot in the door
with a solid pitch.

4. Here are six ways you can
increase your chances of the
media taking it on as part of
their next publication.

5. PLAN AHEAD

6. Think about event publicity from
the get-go of event organizing.

7. Most media typically require
sufficient lead-time of at least two
weeks for it to be worth any
editorial effort.

8. The more time the advertorial
receives exposure, the merrier it’ll
make the editors and you!

9. KNOW
YOUR
MEDIA

10. You can’t expect the media to
publicize your event if you don’t
know anything about the media
itself.

11. For example, if you
want to be in the
newspapers, then read
your choice newspapers
early and often.

12. If you want to be on TV, figure out
which shows would highlight your
event and check out their
previous episodes and fanbase.

13. You’ll have a better chance if it
sounds like you’re pitching
directly to a medium you know
much about, instead of pleading
to anyone who’ll listen.

14. You’re more likely to get your
desired media to publicize your
event if you pitch to a member of
the press team who already is
interested in these issues.

15. Do your research and find out
what they’re invested in or keen
on covering.

16. MAKE IT
TIMELY

17. People in media are more likely to
publicize your event if it ties in
with other relevant topics their
audiences are also tuning into.

18. If your event is connected to other
issues that eyeballs are trained on
at the moment, make it clear off
the bat.

19. It won’t just be your event that
sounds relevant; the media will
seem all the more current for
picking up your pitch.

20. BUNDLE THE
SCOOP

21. Instead of pitching for your event
and your event alone, take a look
around at the scene you’re in.

22. Pitch the bigger picture to the
media of your choice.

23. If your event is environmentally
conscious, find other similarly
responsible efforts in your
community and pitch it to the media
as an article on eco-awareness!

24. It doesn’t always have to be a
competition. A mention in a listicle
or round-up is publicity as good
as any.

25. GIVE THE
GIFT
(that keeps on giving)

26. Offer tickets, media passes, or
bundle it with other goodies
to the Instagram-famous.

27. Even the media bows down to the
potential virality of Instagram
influencers’ every move.

28. Since they both share and want
each other’s audiences, strategically
spreading word of your event on
Instagram first could make them
more open to publicising it too.

29. RESPECT
THEM

30. Remember that all forms of
publicity is essentially free
advertising.

31. You’ll certainly need to demonstrate
some respect for the work they’ve
already done, so that you can be
part of the work they’re about to do.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity

32. Lastly, show your appreciation by
thanking them and sharing the
article! Who knows, you might get
another feature in future.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity

33. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

34. Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy
Event marketing - How To Increase Your Event’s Chances Of Media Publicity

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Event marketing - How To Increase Your Event’s Chances Of Media Publicity