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Event Hacks: 3 ways you can use videos to promote your event

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Event Hacks: 3 ways you can use videos to promote your event

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Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4

Follow us for more event marketing #peatips and #eventhacks.

Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4

Follow us for more event marketing #peatips and #eventhacks.

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Event Hacks: 3 ways you can use videos to promote your event

  1. 1. Event Marketing 101: 3 ways you can use videos to promote your event brand
  2. 2. Without a doubt, video has claimed the top spot as King of Content in 2016!
  3. 3. In fact it is estimated that by 2018, 70% of the total internet traffic will be video.
  4. 4. While it has become easier to create and distribute videos, it has also become harder to grab the attention of your audience.
  5. 5. 5% of viewers drop out of a video after 1 minute, and 60% drop off after 2 minutes. 2
  6. 6. How do you ensure that you (1) can command the attention of your target audience and (2) get them to watch your video to completion?
  7. 7. You need to know “who” you are talking to and “where” they will be.
  8. 8. If you know the persona of your audience, you can curate the type of content and the channel you will be using to reach out to them.
  9. 9. For example if your target audience are millennials, they are most likely to be reached on Snapchat.
  10. 10. The type of content you post on it will be dependent on your objective for reaching out to them.
  11. 11. How can you use videos to increase your brand recognition and this in turn increase ticket sales to your events?
  12. 12. SHARE IT ON YOUR WEBSITE #1
  13. 13. Website visitors spend 6 times longer on pages with videos and are 85% more likely to purchase a product or service after watching a video about it!
  14. 14. This is how Green Is The New Black Asia does it!
  15. 15. Embed a video that showcases your past events in your Facebook page or event landing page. Learn to embed video on Peatix
  16. 16. Prospective attendees will then know what to expect at your event and be enticed to buy the tickets.
  17. 17. USE IT AS A TESTIMONIAL#2
  18. 18. Societal influence is key if you want more attendees; people are more likely to try something new if others, especially people they know, are endorsing it.
  19. 19. Create testimonial videos with attendees of your events that highlights how much fun or life changing your event was for them.
  20. 20. Share this video on social media and request those interviewed to re- share it onto their channels to reach more of your target audience.
  21. 21. OFFER BEHIND THE SCENES TO YOUR EVENT #3
  22. 22. Your videos could be a way for the audience to get an inside perspective of what goes in your events.
  23. 23. Bring them into an exclusive world of behind the scenes that happens at events that as attendees they will have no access to!
  24. 24. Use platforms like Facebook Live, Snapchat, Instagram stories, and Periscope to showcase the setup process, interview with speakers or performers, or even the view of performance from behind the stage.
  25. 25. It’s up to you to decide based on the needs and desires of your viewers.
  26. 26. DON’T SELL, SHOW. Remember,
  27. 27. What you need to do is to craft stories around your event.
  28. 28. Showcase your brand personality so that your videos are unique to you.
  29. 29. Ultimately, you want the videos you create to receive as many views and shares as possible to get the word out about your event.
  30. 30. Got your own event management tools and tips to share with fellow event organizers? Tell us in the comments below!
  31. 31. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  32. 32. Suling Wong Produced by Shilpa S Nath Original article by
  33. 33. Share this if you liked it! Share on TwitterShare on Facebook 3 ways you can use videos to promote your workshops, talks, parties, business conferences, and more.

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