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Event Hacks: 4 event management tips for event organizers by event organizers

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Event Hacks: 4 event management tips for event organizers by event organizers

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Event organizers, we know how tough it is to plan the perfect event. But there's more to an event than just attendee numbers and ticket sales. Four organizers in Singapore share their go-to tips for planning events that could almost sell themselves.

Want to grow your business offline? Want to organize the ultimate event? Get our free ebook to plan the event your community will love at http://ptix.co/29FFZZ6.

Follow us for more event marketing and management #peatips and #eventhacks.

Event organizers, we know how tough it is to plan the perfect event. But there's more to an event than just attendee numbers and ticket sales. Four organizers in Singapore share their go-to tips for planning events that could almost sell themselves.

Want to grow your business offline? Want to organize the ultimate event? Get our free ebook to plan the event your community will love at http://ptix.co/29FFZZ6.

Follow us for more event marketing and management #peatips and #eventhacks.

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Event Hacks: 4 event management tips for event organizers by event organizers

  1. 1. 4 event management tips for event organizers by event organizers
  2. 2. Anyone who has organized an event can all agree on one point.
  3. 3. Anyone who has organized an event can all agree on one point. Event management is NOT an easy task!
  4. 4. From crafting the concept, discovering venues, marketing of event, and finally conducting it, is a labor of love undertaken by the organizers.
  5. 5. But the event space is a fickle mistress; one moment your event is the talk of the town, and the next moment the crowd has moved on to the next event.
  6. 6. So how do you stay relevant to your audience and keep them coming back?
  7. 7. Four industry veterans, whose events have become an integral part of their communities, share their insights on creating and implementing successful events.
  8. 8. DO NOT BE AFRAID TO TRY SOMETHING NEW #1
  9. 9. No one becomes an expert in event management overnight. Everyone had to start with their first event, and often they have had no prior experience in conducting events.
  10. 10. Don’t let your lack of experience stand in your way, use it to your advantage to create unique events that will become your signature style.
  11. 11. Lizanne from Upsurge Productions shares one of the most important advice she has received, “Do not be afraid of failure. You win some, you lose some.”
  12. 12. Lizanne and Mae, the founders of Upsurge Productions were in their sophomore year at Republic Polytechnic when they realized that they had a common love for live concerts.
  13. 13. They decided to take matters into their own hands when they noticed that the alternative rock bands they loved were skipping Singapore.
  14. 14. They dove head first into founding Upsurge Productions despite the uncertain future!
  15. 15. They faced many obstacles and got ignored by booking agents when they first started out.
  16. 16. But they pulled through with courage and passion for what they did.
  17. 17. FOCUS ON CREATING GREAT EXPERIENCES FOR YOUR ATTENDEES #2
  18. 18. How do you stand out in a saturated event space?
  19. 19. Remember, it is the experience that you create for your attendees that will differentiate you from your competitors.
  20. 20. Creating a memorable experience for your attendees lie in the tiniest of details as Michaela, founder of Woolf Works – a coworking space just for women- can attest.
  21. 21. She ensures that every single touch point for her audience is taken care of.
  22. 22. “I want my event attendees to have a great experience from being welcomed at the door, to having a nice napkin next to the snacks. I want everyone to be comfortable and feel good.”
  23. 23. Creating the experience doesn’t just happen offline, the online and offline experience has to be in line with your brand values, as Marc, founder of InTheLoop explains.
  24. 24. “I wanted to translate the same idea and mission of connecting people online to an offline experience.”
  25. 25. You have to create an experience that will represent your brand across all touchpoints, from your marketing collateral, venue space, ticketing processes, food and drinks, activities at event, to post- event follow ups.
  26. 26. EVENTS CREATED SHOULD SOLVE A PROBLEM #3
  27. 27. There is an overabundance of events taking place everyday. How will your audience decide which event to attend?
  28. 28. The solution is simple; find a niche and focus on building a community around it.
  29. 29. Syaheed has had a long history with the music industry and he became acutely aware of the challenges the artists faced – sustainability and career development.
  30. 30. That moved him to support musicians through a movement that became SGMUSO.
  31. 31. Marc noticed a lack of digital space where people could connect, engage, and learn from other yoga enthusiasts about what’s happening in the community.
  32. 32. So what did he do?
  33. 33. So what did he do? He started InTheLoop!
  34. 34. These founders found a sweet spot where there was a need for it to exist in the community.
  35. 35. By focusing on a niche, they were able to share a relevant message with their users, who built a community around the platforms.
  36. 36. LOVE WHAT YOU DO#4
  37. 37. This might not seem very important as an event management tip, but it is in fact a cornerstone of every event mangers’ life!
  38. 38. To put it simply, event management is not a glamorous job.
  39. 39. You are constantly hustling and putting in insanely long hours into planning every aspect of the event.
  40. 40. From venue to logistics, operations, food, drinks, down to the last detail, need to be well- prepared for the event to run as smoothly as possible.
  41. 41. The passion and love for what you do, and why you are doing it, is the fuel most event organizers run on, while doing what they do.
  42. 42. The founders of Upsurge Productions shared that seeing the sea of fans singing their hearts out at every concert and thanking them personally kept them going.
  43. 43. This sentiment is shared by Marc, “The sense of self accomplishment when we deliver a great experience, and getting recognized for it amongst the community keeps us motivated.”
  44. 44. Got your own event management tip or story to share with fellow event organizers? Tell us in the comments below!
  45. 45. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  46. 46. Suling Wong Produced by Shilpa S Nath Original article by
  47. 47. Share this if you liked it! Share on TwitterShare on Facebook

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