1.
5 steps to crafting
effective ads on Facebook

2.
With
1.09 Billion
active users per day, it’s no wonder why
Facebook is the go-to for social media
marketers.
www.statista.com/statistics/346167/facebook-global-dau/

3.
But how do you leverage
Facebook ads to get the most
bang for your buck?

4.
Mark Thompson
Street Smart University
and Twenty+Free

5.
KNOW
YOUR
AUDIENCE

6.
Interview at least five people
within your target audience.

7.
Ask about their frustrations,
fears, wants, and aspirations.

8.
What they say reveals how they
feel and think about their
current and future situation.

9.
It’s a powerful psychological tool
that you can use to craft your
Facebook ads.

10.
PICK THE
RIGHT
VISUALS

11.
Choose high resolution images,
and hire a photographer if need
be.

12.
Why is this important?

13.
Think about what first grabs
your attention when looking at a
post on Facebook.

14.
That’s right,
the image.

15.
Invest the time and effort into
having a strong image that reflects
your target audience’s frustrations,
fears, wants or aspirations.

16.
Ads with high amounts of text will
receive less or no delivery at all.
Qualify your ad with Facebook’s
Text Overlay Tool.

17.
CRAFT COPY
THAT SPEAKS
TO YOUR
AUDIENCE

18.
Remember the interviews
conducted earlier?

19.
Use the exact words your target
audience mentions in the
headline copy of your ads.

20.
More often than not, it’s a
reflection of what others
amongst your target audience
would think and feel.

21.
Have your copy speak directly to
their hearts and minds to grab
their attention.

22.
BE HYPER-
TARGETED
WITH ADS

23.
Define every
detail down to
their interests.

24.
This way, your ad is served to the
exact people you want for you to
get the most bang out of your buck.

25.
Create lookalike audiences
to reach audiences similar to
your current customers.

26.
REVIEW AND
REFINE

27.
Your ad is up, but that’s not all
there is to it. Keep reviewing
them.

28.
If an ad is performing poorly,
experiment with tweaking the
image, headline, target interests
and so on.

29.
Identify ads that perform well
too and put more of your
marketing budget into those ads.

30.
YOU’VE GOT THIS

31.
The point of Facebook ads is to
catch your target audience’s
attention and entice them to
click-through to find out more
about your event.

32.
Hence, your ad will need to
reach the right people at the
right moment, with the right
image and headline, every
single time.

33.
Now that’s an ad we want.

34.
DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

35.
Suling Wong
Produced by
Claire Ding
Original article by

36.
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