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Event Hacks: 5 steps to crafting effective ads on Facebook

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Event Hacks: 5 steps to crafting effective ads on Facebook

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Want to get more reach for your Facebook event marketing campaigns but not sure where to start? Set out on the right foot with tips from seasoned Facebook event marketer, Mark Thompson, and start reaching the right audience without breaking the bank.

Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/28LpSff

Follow us for more #peatips and #eventhacks.

Want to get more reach for your Facebook event marketing campaigns but not sure where to start? Set out on the right foot with tips from seasoned Facebook event marketer, Mark Thompson, and start reaching the right audience without breaking the bank.

Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/28LpSff

Follow us for more #peatips and #eventhacks.

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Event Hacks: 5 steps to crafting effective ads on Facebook

  1. 1. 5 steps to crafting effective ads on Facebook
  2. 2. With 1.09 Billion active users per day, it’s no wonder why Facebook is the go-to for social media marketers. www.statista.com/statistics/346167/facebook-global-dau/
  3. 3. But how do you leverage Facebook ads to get the most bang for your buck?
  4. 4. Mark Thompson Street Smart University and Twenty+Free
  5. 5. KNOW YOUR AUDIENCE
  6. 6. Interview at least five people within your target audience.
  7. 7. Ask about their frustrations, fears, wants, and aspirations.
  8. 8. What they say reveals how they feel and think about their current and future situation.
  9. 9. It’s a powerful psychological tool that you can use to craft your Facebook ads.
  10. 10. PICK THE RIGHT VISUALS
  11. 11. Choose high resolution images, and hire a photographer if need be.
  12. 12. Why is this important?
  13. 13. Think about what first grabs your attention when looking at a post on Facebook.
  14. 14. That’s right, the image.
  15. 15. Invest the time and effort into having a strong image that reflects your target audience’s frustrations, fears, wants or aspirations.
  16. 16. Ads with high amounts of text will receive less or no delivery at all. Qualify your ad with Facebook’s Text Overlay Tool.
  17. 17. CRAFT COPY THAT SPEAKS TO YOUR AUDIENCE
  18. 18. Remember the interviews conducted earlier?
  19. 19. Use the exact words your target audience mentions in the headline copy of your ads.
  20. 20. More often than not, it’s a reflection of what others amongst your target audience would think and feel.
  21. 21. Have your copy speak directly to their hearts and minds to grab their attention.
  22. 22. BE HYPER- TARGETED WITH ADS
  23. 23. Define every detail down to their interests.
  24. 24. This way, your ad is served to the exact people you want for you to get the most bang out of your buck.
  25. 25. Create lookalike audiences to reach audiences similar to your current customers.
  26. 26. REVIEW AND REFINE
  27. 27. Your ad is up, but that’s not all there is to it. Keep reviewing them.
  28. 28. If an ad is performing poorly, experiment with tweaking the image, headline, target interests and so on.
  29. 29. Identify ads that perform well too and put more of your marketing budget into those ads.
  30. 30. YOU’VE GOT THIS
  31. 31. The point of Facebook ads is to catch your target audience’s attention and entice them to click-through to find out more about your event.
  32. 32. Hence, your ad will need to reach the right people at the right moment, with the right image and headline, every single time.
  33. 33. Now that’s an ad we want.
  34. 34. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  35. 35. Suling Wong Produced by Claire Ding Original article by
  36. 36. Share this if you liked it! Share on TwitterShare on Facebook

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